Emily Rock - The CEO of the Association of Apprentices - Part 1

In this episode we hear the first half of Safaraz's conversation with Emily Rock, the dynamic CEO of the Association of Apprentices She joins him to share her inspiring journey from corporate life to leading a micro-organization dedicated to supporting apprentices. We discover the unique challenges she faces in her role and her innovative strategies to connect apprentices, especially those in SMEs who often experience isolation, with a supportive virtual community. Emily opens up about how equipping apprentices with vital life skills and fostering a robust support system significantly boosts their completion rates and career outcomes, impacting industries such as retail, engineering, construction, and finance.
Emily offers a thoughtful reflection on her career transition and the bold step of moving from a corporate background to the helm of a burgeoning association. She brings to light the agility and distinct decision-making processes required in small organizations compared to the corporate giants. Emily candidly shares the mental commitment and personal rewards of being a CEO, illustrating her passion and determination to make a tangible impact in the world of apprenticeships without any regrets.
We also delve into the significance of mentorship and support systems in leadership roles, with insights on how the St Martin's Group aids in shaping effective apprenticeship policies. Emily discusses her experiences navigating complex policy communication, emphasizing the courage to admit when answers are elusive and the commitment to finding them.

What is Canny Conversations Podcast by Safaraz Ali?

Canny Conversations Podcast by Safaraz Ali Social Entrepreneur, CEO of Pathway Group and proud Birmingham business leader, where he shares his insights and experiences on entrepreneurialism, having a growth mindset and getting the best out of people as well as useful information to help your grow your business, develop and build your team.

Canny Conversations has now completed over 50 episodes making an impact on UK business Podcasts and demonstrating how sustainable business can benefit. In the third series Safaraz speaks with journalist Adrian Kibbler as well as some great guests sharing their thoughts and insights. In the fourth series Safaraz shares his own individual thoughts again.

Canny conversations are intended to challenge and cannily captivate. Let us know if they do or otherwise!

The topics covered in these conversations range from individual biographies & life stories to industry specific conversations as well as all things self development, enterprise & entrepreneurship and that’s just for starters. Previously we have received very good feedback on a number of our podcasts with topics such as; the importance of people, how to recruit them and get the best from them. It explores what makes a good leader and how to build strong teams within a winning culture.

‘Don’t expect to agree with everything but remain open and challenged. There is plenty to ‘chew on’ as Safaraz might say.

Safaraz Ali is the author of Canny Bites books, the fourth book being the lates titled: ‘Successfully Scale Up or Exit Your Business’ which helps business owners and leaders know exactly what they need to consider when growing their business. It’s a workbook and a checklist for entrepreneurs to help put the foundations in place ensuring they have the right toolkits to make scaling an easier task.

https://safaraz.co.uk/