Zeus With Bruce

How do we persuade others? Have you ever felt you lack the inherent ability to influence others? Not sure what to do?

Quite simply, no one is born persuasive - they just learned the tools and skills needed in order to be persuasive. I am going to share those here with you!

Dr. Robert B. Cialdini is an American psychologist and academic best known for his book Influence: The Psychology of Persuasion. Below is a link to order Dr. Cialdini's book where you can get the full context of his 6 principles of influence. I HIGHLY recommend this short read. https://amzn.to/3GhZo2O

There is a 7th principle Dr. Cialdini recently added yet is not in the book! 

Listen to find out what the 7th principle is, here are the 6.

  1. Reciprocity
  2. Commitment (and Consistency)
  3. Social Proof
  4. Authority
  5. Liking
  6. Scarcity
Make sure to check out my updated website https://zeuswithbruce.com/
Connect with me on LinkedIn https://www.linkedin.com/in/bruce-dasilva/
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Directly contact me at coachbrucedasilva@gmail.com
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What is Zeus With Bruce?

Although commonly used as a noun, Bruce views the word Zeus when used as a verb to indicate a sense of growth from the pits of despair and empty vessels of ignorance to mountain tops of hope and knowledge. Topics include philosophy, sociology, psychology, culture, mindset, and everything else. Interviews with humans from all walks of life are included to broaden our perspectives.

At its core, Zeus with Bruce is about Embracing Wisdom and Rejecting Ignorance.