What's Next?

Note: In Your Business is now What’s Next?

We’ve refreshed the name, but the conversations you love are still here. These bonus episodes were originally released under In Your Business and remain part of our archive. 


In this episode of In Your Business, we’re talking about how small businesses can achieve big results with a small advertising budget. Advertising doesn’t have to be expensive—it just takes a strategic approach. Joining us is Amy Frasure, owner of Bullseye Total Media, who specializes in helping businesses grow by maximizing every dollar they spend on marketing.

Amy shares creative and affordable advertising strategies, from leveraging cost-effective digital tools to using smart targeting techniques that make each campaign count. Whether you’re a small business owner just getting started with advertising or looking to stretch your budget even further, this episode is full of actionable tips to help you reach your goals without overspending.

Creators and Guests

Host
Reeves Kirtner
Reeves Kirtner is a proud native of Huntington, West Virginia, where he continues to call home. He serves as the vice president and co-owner of Kindred Communications, a dynamic multimedia company boasting six radio stations, nine signals, and a diverse range of services including digital marketing, event coordination, and print publishing. Reeves enjoys reading both fiction and non-fiction, as well as a deep love for music. He's often found enjoying live shows, especially those involving Oasis, the Grateful Dead and Blink 182. Beyond his professional endeavors, Reeves is blessed to share his journey with his wife, Bethany, and three incredible children. A 2004 graduate of Marshall University, Huntington has shaped Reeves in more ways than he can count. He takes great pride in contributing to his community through his work at Kindred Communications and in his personal life. Reeves volunteers on the boards of the Cabell County Schools Foundation, the Marshall University Alumni Association, the Marshall Quarterback Club, and the West Virginia Broadcasters Association. Guided by the values of family, a deep-seated love for music, and a commitment to forging meaningful connections, Reeves approaches each day with purpose and dedication.

What is What's Next??

What’s Next? is a podcast from Kindred Communications where host Reeves Kirtner sits down with the people making things happen in our region—in business, events, and in the community. There are so many positive things happening right now, and this show is about the people behind it: their stories, the lessons they’ve learned, and where they’re headed next.

Each episode features real, unscripted conversations with business owners, festival organizers, community leaders, and others. We dig into how they got started, the challenges they’ve faced, and what it really takes to build something that lasts