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Everyone wants growth. Few companies can afford to keep hiring for it.
Natalie Furness - Revenue Operations joins us in this episode of Attributed by Dreamdata. She is the Founder & CEO of RevOps Automated, one of the most recognized voices in Revenue Operations and a leading advocate for helping companies scale revenue without scaling headcount.
Natalie has built her reputation helping B2B organizations create operational leverage through smarter systems, data-driven decision-making, and automation.
With AI doing more and budgets freezing, headcount is often off the table. So how do you drive more pipeline, revenue, and customer value?
In this conversation with Natalie, you’ll learn:
- Why headcount is no longer the default answer to scaling
- The systems and processes that create operational leverage
- Where AI is genuinely replacing manual work and where it isn't
- How RevOps leaders can unlock efficiency across marketing, sales, and customer success
- Common mistakes companies make when trying to scale too quickly
- What high-performing revenue teams are doing differently in 2026
Whether you're a CMO, CRO, RevOps leader, or GTM operator, this episode is about building a revenue engine that compounds without compounding headcount.
Follow on Natalie Furness LinkedIn: https://www.linkedin.com/in/nataliefurness/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.
To stay updated on all things Dreamdata and B2B go-to-market:
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🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io
Creators and Guests
Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
What is Attributed - A podcast by Dreamdata?
Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.