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In this episode, Paris sits down with Mason Cosby, the Director of Growth at Mojo Media Labs (now Gravity Global) and Podcast Host of the Marketing Ladder, to discuss ABM strategies and LinkedIn growth.
Tune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳
Show Notes
In this episode, Paris sits down with Mason Cosby, the Director of Growth at Mojo Media Labs (now Gravity Global) and Podcast Host of the Marketing Ladder, to discuss ABM strategies and LinkedIn growth.
Some key topics in this episode:
• The goal of ABM
• What goes into the content marketing behind an ABM campaign
• How being more interesting offline can help you with content
• Organic vs paid strategy on LinkedIn
• How to build warm relationships with prospects
• Some key points of advice from Mason's podcast guests
• What can build you as a leader
• How to position yourself as a partner versus a vendor
Guest:
Mason Cosby
Gravity Global (& Mojo Media Labs)
See more:
Hop Online
Paris Childress
LinkedIn PTM Page
Some key topics in this episode:
• The goal of ABM
• What goes into the content marketing behind an ABM campaign
• How being more interesting offline can help you with content
• Organic vs paid strategy on LinkedIn
• How to build warm relationships with prospects
• Some key points of advice from Mason's podcast guests
• What can build you as a leader
• How to position yourself as a partner versus a vendor
Guest:
Mason Cosby
Gravity Global (& Mojo Media Labs)
See more:
Hop Online
Paris Childress
LinkedIn PTM Page
Creators and Guests
What is Paris Talks Marketing?
Cybersecurity & MSSP Growth, Unlocked.
We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.
Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.
Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.
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