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In this episode, Paris sits down with Mason Cosby, the Director of Growth at Mojo Media Labs (now Gravity Global) and Podcast Host of the Marketing Ladder, to discuss ABM strategies and LinkedIn growth.
Tune in and don’t forget to subscribe on your favorite podcast platform for more practical tips and stories! ⏳
Show Notes
In this episode, Paris sits down with Mason Cosby, the Director of Growth at Mojo Media Labs (now Gravity Global) and Podcast Host of the Marketing Ladder, to discuss ABM strategies and LinkedIn growth.
Some key topics in this episode:
• The goal of ABM
• What goes into the content marketing behind an ABM campaign
• How being more interesting offline can help you with content
• Organic vs paid strategy on LinkedIn
• How to build warm relationships with prospects
• Some key points of advice from Mason's podcast guests
• What can build you as a leader
• How to position yourself as a partner versus a vendor
Guest:
Mason Cosby
Gravity Global (& Mojo Media Labs)
See more:
Hop Online
Paris Childress
LinkedIn PTM Page
Some key topics in this episode:
• The goal of ABM
• What goes into the content marketing behind an ABM campaign
• How being more interesting offline can help you with content
• Organic vs paid strategy on LinkedIn
• How to build warm relationships with prospects
• Some key points of advice from Mason's podcast guests
• What can build you as a leader
• How to position yourself as a partner versus a vendor
Guest:
Mason Cosby
Gravity Global (& Mojo Media Labs)
See more:
Hop Online
Paris Childress
LinkedIn PTM Page
Creators & Guests
What is Paris Talks Marketing?
Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀
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Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.
Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!