Marketing News Canada

The one where Darian interviews Lucy from IBM about:

  • IBM's pivot from selling computers to selling business solutions
  • Their commitment to environmental sustainability
  • How environmental consulting can benefit businesses and the environment


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Follow Lisa Baunay:

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IBM and the Environment - https://www.ibm.com/ibm/environment/



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What is Marketing News Canada?

Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.

Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.

Presented by Marketing News Canada www.marketingnewscanada.com