đź’¸ How To Charge More Free Workshop (January 21st): https://read.richwebster.co/htcm-workshop-1/
What does a dead shark in a glass tank have to teach you about pricing, branding, and human behavior?
A lot, actually.
In this episode, I break down seven unexpected business lessons from the strange, status-obsessed world of high-end contemporary art:
- Brand = Price.
Why unknown artists starve while branded ones sell red splotches for millions. And how to use the same principle to raise your rates. - High Price Creates Value.
The shark wasn’t valuable so it was expensive. It became valuable because it was expensive. Yes, it’s weird. And yes, you can use this. - Value by Association.
How hanging your work next to someone prestigious (literally or metaphorically) triples its perceived worth. Most people never think to do this. - The Agent Gap.
If someone else sold your work, they’d charge more. So why aren’t you? Here’s how to become your own hype man - and get paid accordingly. - Network is a Cheat Code.
Contemporary art runs on relationships. So does business. Your next opportunity probably isn’t on your to-do list, it’s in your texts. - Scarcity is a Power Tool.
One-of-one art pieces command outrageous prices. Your time is just as limited. Are you pricing accordingly? - People Who Pay, Pay Attention.
When collectors gave their art away, it got shelved. When they sold it, it got hung on the wall. Same with your clients. Charging more = more buy-in.
This episode isn’t really about art. It’s about leverage. And how to build a business that feels more like a masterpiece—and less like mass production.
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What is The Rich Webster Show?
On The Rich Webster Show, you'll get an unfiltered look behind the scenes at how I'm running my businesses, the frameworks I use to build them, and how you can design your own business to work less and earn more. Along the way, you'll learn the strategies, tools, and frameworks to create a one-person business that meets both your profit and lifestyle goals.
Topics I cover include: entrepreneurship, productivity, lifestyle design, social media, design, creativity, business