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Has the buyer actually changed? Or for that matter has their journey really changed? In this last episode before the holiday break Mike and Doug discuss the perceived notion around how businesses react to the new year and to the change it brings.
Think of this podcast as the sports radio for demand generation. In every episode you can expect to be taken on a journey by Imagine's CEO, Doug Davidoff and Seventh Sense's Founder, Mike Donelly as they discuss, disagree, and form their opinions and ideas on specific sales, marketing, and business topics.