Acupuncture Today

The Acupuncture Herbal Vendor Coalition (AHVC) is a newly formed alliance of companies supplying needles, herbs, and practice supplies to the East Asian medicine community. Shifting from rivalry to collaboration, the AHVC aims to advocate for the profession by pooling resources to foster growth, resilience, and continuity.

The coalition seeks to amplify support beyond individual company contributions, building bridges between commerce, education, and public understanding. Key initiatives include sharing market data with professional leadership, developing unified, non-company-specific educational opportunities, and leveraging extensive contact lists for broader consumer advocacy. The AHVC intends to present a distinct voice within the profession, offering scholarships, supporting policy initiatives (like Medicare support), and crafting public-facing educational messages. Members commit to high standards in manufacturing and marketing, adhering to FDA and other regulations. Ultimately, the AHVC believes that collaboration among practitioners, academics, and industry will collectively elevate the standards and recognition of the acupuncture profession, inviting input from the community to strengthen its collective voice.

What is Acupuncture Today?

Acupuncture Today is the only national publication serving licensed acupuncturists and doctors of traditional medicine. It is the most complete resource for news and product information in this profession for 20+ years. AT reaches 30,000+ doctors and students of acupuncture and traditional medicine through our print and online editions each month.