Growth Marketing Today

Rob Mann, UX Copywriter at Manulife, has worked with brands such as Uber, Twtter, Toyota, BMW and more. In this episode, learn the process to write remarkable content and copy using the UX design process and his top tips if you want to get good at writing copy. For quotes and episode outline of this episode, go to https://growthmarketing.today/028 What You'll Learn in This Episode Rob's copywriting process What UX copywriting is Why most traditional ad's copy are failing How Rob uses Reddit to do user research when writing copy His top tips to get better at writing remarkable content About Rob Mann Over the better part of the past decade, Rob Mann has gotten to work with some awesome agencies and companies, creating copy and content for everything from tech products and corporate websites to ad campaigns and social channels. He's created content for brands such as Uber, Toyota, Johnson & Johnson, Budweiser, Twitter, Toronto Tourism and Public Mobile. He is currently a UX copywriter at Manulife. Prior that, he was the former Head of Community at Crew Labs.  

Show Notes

Rob Mann, UX Copywriter at Manulife, has worked with brands such as Uber, Twtter, Toyota, BMW and more. In this episode, learn the process to write remarkable content and copy using the UX design process and his top tips if you want to get good at writing copy.
For quotes and episode outline of this episode, go to https://growthmarketing.today/028 What You'll Learn in This Episode 
  1. Rob's copywriting process
  2. What UX copywriting is
  3. Why most traditional ad's copy are failing
  4. How Rob uses Reddit to do user research when writing copy
  5. His top tips to get better at writing remarkable content
About Rob Mann Over the better part of the past decade, Rob Mann has gotten to work with some awesome agencies and companies, creating copy and content for everything from tech products and corporate websites to ad campaigns and social channels. He's created content for brands such as Uber, Toyota, Johnson & Johnson, Budweiser, Twitter, Toronto Tourism and Public Mobile. He is currently a UX copywriter at Manulife. Prior that, he was the former Head of Community at Crew Labs.  
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What is Growth Marketing Today?

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.

Download the FREE growth cheat sheet with actionable tips, notes, and takeaways from the latest podcast episode in a one-page PDF at https://growthtoday.fm

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