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This episode of the Sales Transformation Podcast with Collin Mitchell features Tiffany Heimpel, LinkedIn Marketing Solutions Canadian Lead. Her journey begins in school when she joined the theater.
Like many others, her career path changed radically as she discovered a completely different world, in her case advertising. She would stumble upon the then-budding world of influencers and was a pioneer of the industry as we know it today.
She mentions golden nuggets on personal branding and advises budding entrepreneurs not to fear failure. She shares the importance of vulnerability in your management style, as well as the value of being collaborative and adaptable with your team.
HIGHLIGHTS
03:25 A former theater kid discovers the advertising world
07:41 Tiffany decides to nurture her personal life
10:58 Being an influencer during its nascent stages and having Tweetups
13:27 Curating your personal brand and people's perceptions of you
17:54 Advice to entrepreneurs and building a team based on trust
23:26 How to be adaptable and collaborative with your team
25:54 Connect with Tiffany
QUOTES
07:58 "I have to get hobbies and create relationships. And so, honestly, I remember just being like, I don't know how to do this because coming from agency, your whole world is that."
11:40 "I found the influencer life when I started going to Tweetups and meeting people. I was meeting them from all different walks of life, like from government to pharma. Everyone had these moonlighting lives, if you will, and then we'd meet."
16:07 "You don't have to do more work like that. You just have to use those keywords in the work you're currently doing... Just start consistently using those 3 words or 5 words you want to be identified with."
20:09 "I have a degree in costume design. I've never taken a business class. Everything I know is from asking and being vulnerable and open to people telling me when I'm wrong and fixing stuff."
25:25 "You get to watch people develop, you get to hopefully take that diamond that might be covered in some dirt and shine it up and everyone is like wow, who is this magical I see? And you're like, I had a tiny part to play in that."
Learn more about Tiffany in the link below:
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Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!