Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy

Email Marketing Genius (over 70% open rates) And Creator of Auto Responder Madness — Andre Chaperon
 

Andre Chaperon is an entrepreneur, an internet marketer, a writer, a creator, a teacher, and a student. He got fired on October 22, 2003, and has never had a boss since. He is a British citizen and a native of Turban South Africa who now lives in the rock of Gibraltar.

He is dyslexic.

He is a visionary who is fascinated with fonts and loves minimalist design. He is constantly been striving to simplify but he has been told that he has Amazon book ordering fetish.

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Links Mentioned:

ProductiveInsights.com/ARM
AndreChaperon.com
TinyLittleBusinesses.com
www.CallAshRoy.com
www.Youtube.com/ProductiveInsights

Related Episodes:
 

003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online
070. Valerie Khoo — Founder Of The Australian Writers Centre On Power Stories (And The 8 Stories You Must Tell)
107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2)
108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2)

Key Points and Insights 

3:39 - Is email marketing dying? Open Rates and Click Through Rates on
7:17 - Facebook Messenger and the future of Email Marketing
10:03 - How to approach email marketing to achieve over 70% open rates
14:02 - Open Loops and how they work in email marketing
16:28 - The PS section of your email is valuable real estate when used correctly
18:14 - The value of personal stories
20:04 - Audience and the importance of empathy
21:48 - The mindset you need to write consistently
24:33 - Soap Opera Sequences (SOP) and Open Loops
27:19 - Email Marketing Tools - Active Campaign vs Drip
30:18 - Challenges around Email Marketing and how to solve them
37:31 - Summary and key insights
41:04 - Actions Steps

Action Steps

Be relevant to your audience.
Start!
Create engaging stories.

Show Notes

Email Marketing Genius (over 70% open rates) And Creator of Auto Responder Madness — Andre Chaperon   Andre Chaperon is an entrepreneur, an internet marketer, a writer, a creator, a teacher, and a student. He got fired on October 22, 2003, and has never had a boss since. He is a British citizen and a native of Turban South Africa who now lives in the rock of Gibraltar. He is dyslexic. He is a visionary who is fascinated with fonts and loves minimalist design. He is constantly been striving to simplify but he has been told that he has Amazon book ordering fetish. Share this Episode: Click to Tweet Links Mentioned: ProductiveInsights.com/ARM AndreChaperon.com TinyLittleBusinesses.com www.CallAshRoy.com www.Youtube.com/ProductiveInsights Related Episodes:   003. Jon Morrow (Copyblogger) On How To Use Blogging To Build A Highly Successful Business Online 070. Valerie Khoo — Founder Of The Australian Writers Centre On Power Stories (And The 8 Stories You Must Tell) 107. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 1 of 2) 108. Sonia Simone CopyBlogger Co-Founder on How To Be A Prolific Content Marketer (Part 2 of 2) Key Points and Insights  3:39 - Is email marketing dying? Open Rates and Click Through Rates on 7:17 - Facebook Messenger and the future of Email Marketing 10:03 - How to approach email marketing to achieve over 70% open rates 14:02 - Open Loops and how they work in email marketing 16:28 - The PS section of your email is valuable real estate when used correctly 18:14 - The value of personal stories 20:04 - Audience and the importance of empathy 21:48 - The mindset you need to write consistently 24:33 - Soap Opera Sequences (SOP) and Open Loops 27:19 - Email Marketing Tools - Active Campaign vs Drip 30:18 - Challenges around Email Marketing and how to solve them 37:31 - Summary and key insights 41:04 - Actions Steps Action Steps Be relevant to your audience. Start! Create engaging stories.

Creators and Guests

Host
Ash Roy
Founder of ProductiveInsights.com

What is Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy?

The Productive Insights Podcast is for independent professionals who want to become the obvious choice in their field. That's lawyers, doctors, consultants, advisers and other experts who run their own practice.

Host Ash Roy is a CPA with an MBA who helps independent professionals build authority so they attract high-quality clients who pay their full fees without haggling. He does this through content marketing: a podcast, YouTube videos, and AI that turns every episode into LinkedIn posts, short clips and newsletters.

Since 2015 Ash has talked with guests including Seth Godin, Guy Kawasaki, James Clear, Neil Patel, Rand Fishkin, Brian Tracy, Derek Sivers and Amy Porterfield about building a business around your expertise.

Show notes: https://www.productiveinsights.com/podcast
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Launch your own podcast with Ash: https://www.productiveinsights.com/podcaster