The Dutch market, fast moving consumer goods and thoughts on the Metaverse - Niels Onkenhout

Show Notes

Niels Onkenhout, CEO of Nederlandse Loterij sat down with SBC Global Relationships Director Kelly Kehn, for a fascinating discussion on the current state of the newly regulated Dutch market, Niels' position as CEO of the incumbent, and handling new competition. 

Niels and Kelly also discussed Niels' role models, creating a culture, his thoughts on responsible gambling and the legacy he'd like to leave, his transition from fast moving consumer goods to the online betting industry, and his thoughts on NFTs and the Metaverse. 

00:00 |  Intro
00:42 |  Overview of the newly regulated Dutch market
01:48 |  Handling new competition
03:48 |  Understanding the customer base
05:29 |  Responsibilities
07:27 |  Niels' background
10:31 |  Fast moving consumer goods to gambling
12:13 |  Creating culture
14:57 |  Sporting heroes and Olympic ambassadors
16:42 |  Niels' Role-models 
17:18 |  Impact
19:44 |  NFT's & the Metaverse
21:28 |  Outro

What is SBC Leaders - The people behind betting and gaming's biggest brands?

SBC Leaders Podcast is a series of interviews with CEOs and decision makers at some of the betting and gaming industry's biggest, best and most innovative companies. SBC's Kelly Kehn is the host who asks the questions.