Back on T-R-A-C-K

85% of women make or influence purchase decisions. Learn how women should be part of your marketing mix. It's more than just adding women. It's  understanding where they live in the world, what life stage they are in, and how they play a role in your marketing efforts.

Show Notes

85% of women make or influence purchase decisions. Learn how women should be part of your marketing mix. It's more than just adding women. It's  understanding where they live in the world, what life stage they are in, and how they play a role in your marketing efforts.

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.