Taking a Stand Against Outdated Financial Systems with Aliza Edelstein, Director of Product Marketing at Brex

When Brex was founded three years ago, they catered to venture-backed tech startups. Now they’re the all-in-one finance solution for every business, whether it involves spending, saving, or bookkeeping. As they’ve grown and their customer base has evolved, so has their messaging. As their Director of Product Marketing, Aliza is here to share how they’ve kept up with their changing customer base and what channels are working best for conveying their value to the right people.

Show Notes

Connect with Aliza on LinkedIn.
Join Aliza on Sharebird. 

What is Taking a Stand: Point of View Marketing?

Hosted by Peep Laja, Founder of CXL and CEO of Wynter, this series will cover how B2B tech companies like Gong, Asana, and Figma are using their point of view to stand out across their various channels and win market share. Tune in each Wednesday to hear how your company can take this new approach to differentiating in the crowded Saas space.