Podcast Maps by Graham Brown

I was surprised to learn that Cassette Tapes are enjoying a renaissance, due in part to the reality of our disconnected lives. Tapes have always been core to connection and sharing. (In 1989 tapes sold 83 million units a year in the UK).
https://scroll.in/article/990384/audio-cassettes-are-a-bit-rubbish-so-why-did-their-sales-doubled-during-the-pandemic

Remember the word COMMUNITY comes from the Latin COMMUNICAT which means "to share”. What we were doing with cassette tapes 30 or 40 years ago, we are now doing on Clubhouse and Podcasts. Too often technologists try to force people to adopt new behaviors, an approach that fails. If there's something we need to learn from the rise and fall and rise of Cassette tapes it's this - OLD behaviors NEW technologies. Those behaviors are primarily rooted in SHARING. Both the sharing of audio and the shared experience created by audio.

Show Notes

I was surprised to learn that Cassette Tapes are enjoying a renaissance, due in part to the reality of our disconnected lives. Tapes have always been core to connection and sharing. (In 1989 tapes sold 83 million units a year in the UK). https://scroll.in/article/990384/audio-cassettes-are-a-bit-rubbish-so-why-did-their-sales-doubled-during-the-pandemic Remember the word COMMUNITY comes from the Latin COMMUNICAT which means "to share”. What we were doing with cassette tapes 30 or 40 years ago, we are now doing on Clubhouse and Podcasts. Too often technologists try to force people to adopt new behaviors, an approach that fails. If there's something we need to learn from the rise and fall and rise of Cassette tapes it's this - OLD behaviors NEW technologies. Those behaviors are primarily rooted in SHARING. Both the sharing of audio and the shared experience created by audio.

What is Podcast Maps by Graham Brown?

Podcast Maps by Graham Brown is your map to navigate through the increasingly competitive world of podcasting.

According to latest data, there are 1 billion million people listening to Podcasts every week. The competition is getting fierce. Doing what you did last year won't work anymore. You need a guide.

These are the topics I cover in Podcast Maps
1) Podcast Analytics
2) Podcast Market Data & Penetration
3) Podcast SEO
4) Podcast Rankings
5) Podcast Audience Numbers
6) Podcast Audience Growth Strategies
7) Social Audio
8) Audio 2.0
9) The impact of Artificial Intelligence on Audio
10) Podcast Guesting and Thought Leadership

Useful Resources:
Podcast Maps
Podcast Guesting Pro
Podcast Accelerator
Pikkal & Co - Podcast Agency
About Graham Brown