1 00:00:00,118 --> 00:00:05,041 Welcome back to another episode of iGaming Daily where the insider sports team, myself Colin 2 00:00:05,061 --> 00:00:10,245 Williams and Kieran O'Connor will be joined by Joe Streeter, Casino Beats editor and also 3 00:00:10,325 --> 00:00:15,329 another Jake Paul fan. And we're going to be talking about the Jake Paul, Mike Tyson fight 4 00:00:15,349 --> 00:00:21,733 that happened last Friday on Netflix. What it means for Netflix's future sports content broadcast 5 00:00:21,994 --> 00:00:27,650 strategy and some of what this might mean for better operators as well on the platform. And 6 00:00:27,670 --> 00:00:31,611 then in the second half of the show, payment expert editor Ted Omkloy will be speaking to 7 00:00:31,671 --> 00:00:35,912 Joe from the Pay 360 Thin Crime event in London to discuss all the ongoing developments in 8 00:00:35,952 --> 00:00:40,993 fraud protection. But first, we have a word from our sponsor Optimove, the number one CRM 9 00:00:41,033 --> 00:00:46,275 marketing solution for the iGaming market and a proud sponsor of today's episode of iGaming 10 00:00:46,315 --> 00:00:52,796 Daily. So Joe, Kieran, how are you both doing today? You okay? I'm great actually, just trying 11 00:00:52,816 --> 00:00:57,077 to figure out what I did last weekend in the little recording bit then, but I'm doing alright, 12 00:00:57,097 --> 00:01:01,375 yeah. Yeah, I'm all good thank you Kyle, I'm very cold, it's freezing in Manchester at the 13 00:01:01,415 --> 00:01:05,556 moment but yeah, I'm all good. Ready for some real football to come back this weekend after 14 00:01:06,576 --> 00:01:10,517 another international break, I know we're all yearning for some Premier League. Yeah, I know, 15 00:01:10,757 --> 00:01:15,659 yeah I know, I agree. International football is not the one, but what was the one on last 16 00:01:15,699 --> 00:01:20,800 Friday was the Jake Paul, Mike Tyson fight. Joe, you mentioned on a previous episode of 17 00:01:20,860 --> 00:01:26,422 Our Gaming Daily last week that you were going to stay up and watch the event so... What were 18 00:01:26,442 --> 00:01:30,343 your thoughts on the fight? What were your thoughts on the event? And did it soak the appetite 19 00:01:30,483 --> 00:01:34,624 or was it just the circus that it was being labelled as? Oh yeah, you'll be happy to know 20 00:01:34,684 --> 00:01:40,765 that I made it. I did stay up all through the night on Friday night to watch the fight. Fight? 21 00:01:40,825 --> 00:01:46,787 I used the term fight with, you know, asterisks. It wasn't really much of a fight. It was a 22 00:01:46,847 --> 00:01:51,268 massive event. How do you think these things are better when you watch them live and you 23 00:01:51,608 --> 00:01:55,629 engage with people that are also watching live? Is it good fun? It's all part of the spectacle. 24 00:01:56,298 --> 00:02:02,319 Yeah, it wasn't a great fight, the main fight between Jake Paul and Mike Tyson. It was plagued 25 00:02:02,519 --> 00:02:07,881 by buffering issues and streaming issues on Netflix, which I don't know how many people 26 00:02:07,921 --> 00:02:12,522 kind of anticipated that would be the case, but there were some real teething problems 27 00:02:12,542 --> 00:02:19,184 for Netflix when it came to streaming the event. The fight wasn't good, it didn't live up to 28 00:02:19,204 --> 00:02:24,034 the hype. The Taylor Serato fight beforehand did. That was fantastic. But yeah, this was 29 00:02:24,094 --> 00:02:30,240 Netflix's kind of opportunity to dip their toes into the water of sports streaming and specifically 30 00:02:30,320 --> 00:02:37,607 combat sports streaming and the water must have felt pretty good even though there were problems 31 00:02:37,667 --> 00:02:41,190 that water felt good and I think they're going to jump right in because I think something 32 00:02:41,210 --> 00:02:48,237 like 65 million people viewed the event. Yeah, it showed that there is an appetite for this 33 00:02:48,277 --> 00:02:53,801 type of content. largely thanks to what they did with the countdown show. I think that really 34 00:02:54,241 --> 00:02:58,745 got the taste buds tingling but there's only so many times you can miss and as much as so 35 00:02:58,765 --> 00:03:03,889 many people did view this event they watched this kind of non-event fight where Tyson looked 36 00:03:03,909 --> 00:03:09,574 pretty good for 30 seconds, he looked, it was fun for 30 seconds and then his legs kind of 37 00:03:09,594 --> 00:03:15,374 got stuck into the ground and he did start to move like a 60 year old man. there's only so 38 00:03:15,394 --> 00:03:19,675 many times you can kind of get it wrong before audiences don't buy into the hype so much. 39 00:03:19,715 --> 00:03:25,697 So I think when they go back, they need to come back with something a bit stronger, something 40 00:03:25,717 --> 00:03:32,639 that is more going to live up to the appetite, dare I say, some real boxing or go the complete 41 00:03:32,679 --> 00:03:36,660 other way. We know they've got WWE Monday Night Raw, so yeah, I think it's going to be interesting 42 00:03:36,680 --> 00:03:40,081 to see how they continue that storytelling that they do for these types of events. 43 00:03:43,374 --> 00:03:47,656 the type of sports content strategy at the moment where you're mixing storytelling aspects of 44 00:03:47,696 --> 00:03:53,439 sports with, like you said, whether you want to call it a real boxing fight or not, it's 45 00:03:53,459 --> 00:03:59,082 still blurring the lines of storytelling and competitive sports. But Kieran, just wanted 46 00:03:59,102 --> 00:04:07,454 to get your thoughts on the event and kind of the whole overall celebrity social media events 47 00:04:07,474 --> 00:04:12,396 that we've been seeing because this show, no signs of slowing down right? Yeah, so unlike 48 00:04:12,436 --> 00:04:17,678 Joe I didn't stay up and watch the fight. Soft! I sort of predicted it wouldn't live up to 49 00:04:17,698 --> 00:04:24,261 the hype. That's basically from my experience of watching every other one of these J-Paul 50 00:04:24,461 --> 00:04:30,243 and influencer type fights where you stay open, doesn't really live up to it, but that's what 51 00:04:30,263 --> 00:04:35,525 they're all about right? These influencer matches, they build you up, they usually have like a 52 00:04:35,798 --> 00:04:41,341 big ex-star, especially Jake Paul's last fights. Have a big ex-athlete, even from the fighting 53 00:04:41,381 --> 00:04:47,744 world sometimes, a big name who's been in there, done it. Sort of plays on your past thinking, 54 00:04:47,825 --> 00:04:51,867 oh, can he do it? And oh, there's people looking at this fight, the Mike Tyson, though he's 55 00:04:51,887 --> 00:04:56,269 58, they were still thinking it's Mike Tyson. He's like the most, one of the most aggressive, 56 00:04:56,309 --> 00:05:01,332 playful people. This is playing on nostalgia, yeah? Yeah, so there's all that. These sort 57 00:05:01,392 --> 00:05:05,443 of fights don't watch when he's trying to slow him down. You've got KSI's boxing promotion 58 00:05:05,483 --> 00:05:11,188 Misfits, I think that streams on Dezone Yeah That's the whole market on its own where they 59 00:05:11,208 --> 00:05:14,991 have got two influencers fighting against each other You sort of know what you're going to 60 00:05:15,031 --> 00:05:19,355 get with that, it's quite good But in terms of this, I think Jake Paul will carry on doing 61 00:05:19,435 --> 00:05:24,940 it I think we'll have a discussion later on who we think he might look for next But yeah, 62 00:05:26,421 --> 00:05:34,591 in terms of Netflix, I think they should pursue this Listen, it got, was it 60 million? 65 63 00:05:34,651 --> 00:05:39,755 million concurrent viewers at its peak globally by the way. Even the boxing match was, like 64 00:05:39,775 --> 00:05:44,058 Darren as Joe said, it's a success in Netflix's books and I don't see why they wouldn't maybe 65 00:05:44,078 --> 00:05:46,540 look for it. They've got to fix those streaming issues though, right? They've got to fix those 66 00:05:46,560 --> 00:05:50,603 streaming issues if they're going to continue to do these types of events. Yeah, do you think 67 00:05:50,703 --> 00:05:55,050 these, this type of, there's still a market for this, right? This is only going to... continue 68 00:05:55,070 --> 00:05:59,833 this type of novelty boxing if you like. This as a market is obviously working right now, 69 00:05:59,854 --> 00:06:04,697 I think it's showing signs of slowing down when you just take into effect the sheer amount 70 00:06:04,737 --> 00:06:09,861 of people that were in attendance as well at the AT&T Stadium in Dallas, Texas. I think 71 00:06:09,881 --> 00:06:14,565 that is the biggest NFO stadium, it hosts a capacity of about 110,000. So to get that many 72 00:06:14,605 --> 00:06:18,728 people in there is quite an achievement. It's also broke the record, the gate record for 73 00:06:18,748 --> 00:06:23,766 that stadium, which was 18 million, which has doubled. the previous record which was set 74 00:06:23,786 --> 00:06:28,828 by Canelo Alvarez. Wow. And what we're hearing as well aren't we about Jake Paul, he's angling 75 00:06:28,868 --> 00:06:32,730 for that Canelo Alvarez fight isn't he? Stop, stop, I thought you might say that and I don't 76 00:06:32,770 --> 00:06:37,792 have to correct you on that, there's no way he's going to do that. As a boxing fan myself, 77 00:06:37,892 --> 00:06:41,634 I take no notice of it really. I mean I like the marketing, what Jake Paul's doing at the 78 00:06:41,654 --> 00:06:45,675 moment, he's creating the villain, the heel persona is what I call professional wrestling 79 00:06:45,695 --> 00:06:50,337 terms. So yeah, he's done a really good job at marketing himself like Floyd Mayweather 80 00:06:50,357 --> 00:06:54,672 did back in the day. you tuning in to see him get beat, you tuning in to Matt Tyson hoping 81 00:06:54,692 --> 00:06:59,456 to hit that lucky right hand to knock him out. But at the end of the day he's doing a really 82 00:06:59,496 --> 00:07:04,280 good marketing job and I think it was a really smart decision to pick up Netflix because what 83 00:07:04,320 --> 00:07:10,825 Netflix has is a single feed that goes to every single country that it's active in and where 84 00:07:10,845 --> 00:07:15,349 is Netflix that's not active right now? It's everywhere, right? So to get... Mason. You 85 00:07:15,409 --> 00:07:19,352 touched on a really important point by the way. You said like as a boxing fan, as a hardcore 86 00:07:19,372 --> 00:07:24,728 boxing fan, I'm not into this. And I think that's quite important because the this type of fights 87 00:07:24,788 --> 00:07:31,791 is misfits fights. They're not for you. They tap into a whole different demographic of fans, 88 00:07:31,832 --> 00:07:37,755 sports fans, social media fans, if you like, that isn't necessarily your hardcore boxing 89 00:07:37,795 --> 00:07:41,617 fans. That's really interesting. And then when they do bring in somebody like Mike Tyson, 90 00:07:41,997 --> 00:07:46,700 you get this kind of crossover where you do have a little bit of interest because you want 91 00:07:46,720 --> 00:07:51,723 to see Mike do the business and that nostalgia. Yeah, definitely. It's definitely a good marketing 92 00:07:51,743 --> 00:07:58,128 strategy and it's something that Netflix have just took on board and yeah, 65 million viewerships 93 00:07:58,148 --> 00:08:05,774 globally is quite a feat but I think we'll just turn it more onto Netflix, Kieran. Do you believe, 94 00:08:05,914 --> 00:08:09,497 obviously Joe mentioned there that he experienced some buffering issues as well and a lot of 95 00:08:09,537 --> 00:08:14,041 people did. They took to X and other social media platforms to voice their concerns. Do 96 00:08:14,061 --> 00:08:18,838 you believe that... Netflix anticipated the amount of people that would be tuning in and 97 00:08:18,878 --> 00:08:26,300 then also to add on to this question here. You obviously covered a story that Netflix have 98 00:08:26,380 --> 00:08:30,502 picked up two NFL games on Christmas Day which is a huge deal, especially in the US because 99 00:08:30,522 --> 00:08:36,723 the US is somewhat of a holiday tradition to watch live sports on Christmas Day. The NFL 100 00:08:37,403 --> 00:08:41,845 recently joining the party with the NBA showing games on Christmas Day. Do you think this will 101 00:08:41,885 --> 00:08:46,671 be a concern for the NFL and for the WWE as well who have also... landing on Raw in January 102 00:08:46,711 --> 00:08:50,473 as part of a 10 year deal? I mean to answer your first question, do I think that they anticipated 103 00:08:50,493 --> 00:08:54,877 this amount of people, which as you say was a feat. Why wouldn't they I think? Cause a 104 00:08:54,937 --> 00:09:00,501 big streaming platform, they're jumping straight in. It wasn't as if it was a testing event. 105 00:09:01,081 --> 00:09:06,705 They had Mike Tyson and Jake Paul, two massive names at the minute. So I can't imagine why 106 00:09:06,745 --> 00:09:12,049 they wouldn't think that they're gonna try and get as many people in as possible. These buffering 107 00:09:12,069 --> 00:09:17,884 issues. We see it a lot with a lot of other streaming broadcasters and when you look at 108 00:09:17,904 --> 00:09:23,246 these big fights there are always issues. I wasn't watching it so I don't know how bad 109 00:09:23,286 --> 00:09:30,470 they were but from what I gather there's always teething issues and I'm sure the NFL and WWE 110 00:09:30,510 --> 00:09:35,832 and RAW will be looking at that streaming thinking, okay there was good parts of the production, 111 00:09:36,092 --> 00:09:40,290 I've heard the production was pretty good all in all. Well yeah, apart from the interview, 112 00:09:40,330 --> 00:09:46,534 the Mike Tyson interview that we've all saw before. Oh, the infamous backstage. Yeah, backstage. 113 00:09:47,494 --> 00:09:53,738 I'm quite on the nose at Joe, yeah. But yeah, there are little things that need to get right, 114 00:09:53,798 --> 00:09:59,681 but Kieran, I agree with you to an extent. You know, there are TV issues and I think Netflix, 115 00:09:59,741 --> 00:10:03,383 like you say, will have anticipated just how many people. You don't bring together Jake 116 00:10:03,403 --> 00:10:10,318 Paul and Mike Tyson and not know that the world is going to be watching. But these teething 117 00:10:10,358 --> 00:10:17,645 problems, they really hindered from the, I watched from the start of the Serrano tailor fight 118 00:10:17,665 --> 00:10:24,731 to the end of the Mike Tyson fight and they really, really obscured the viewing experience. 119 00:10:25,191 --> 00:10:29,175 They made it not nice to the point of where there was an element where I was, I'm going 120 00:10:29,195 --> 00:10:34,119 to have to just tune in tomorrow here because this is so, such an obstacle to enjoy in this 121 00:10:34,599 --> 00:10:39,615 spectacle. So yeah, they need to be fixed. I think we. We saw Dzone when Dzone first kind 122 00:10:39,635 --> 00:10:44,597 of entered the market. There were a few TV issues there. It was kind of awkward to navigate. 123 00:10:45,298 --> 00:10:49,840 Nothing that hindered the viewing experience quite like this. Yeah, I have another part 124 00:10:49,880 --> 00:10:54,323 that I'm, correct me if I'm wrong, but I believe the way that Netflix set this production up, 125 00:10:54,883 --> 00:10:59,506 they sort of, they didn't sell any rights for any radio stations or stuff like that, like 126 00:10:59,546 --> 00:11:04,148 talks, but maybe, may sometimes give some coverage on some big fights. With this one, it was just 127 00:11:04,348 --> 00:11:10,616 all Netflix, which. Wow. The platform almost sells itself, right? It has over, I think it 128 00:11:10,636 --> 00:11:15,799 has over 280 million subscribers worldwide monthly. So the platform itself just sells. Like when 129 00:11:15,819 --> 00:11:20,462 you go on there, which you probably do with Daler, that is just going to sell itself. That 130 00:11:20,722 --> 00:11:25,345 image of Jake Paul versus Mike Tyson, you can probably set a reminder. Yeah, that is Netflix 131 00:11:25,405 --> 00:11:30,308 itself is the marketing platform pretty much. They can do that with, they don't need radio 132 00:11:30,328 --> 00:11:34,058 shows. They don't need interviews. They can put the press conferences on YouTube. and they 133 00:11:34,078 --> 00:11:39,182 can really put their heart and soul into these countdown shows that just do so well. So yeah, 134 00:11:39,202 --> 00:11:43,485 that's quite interesting that they didn't sell the rights, really changing the face of broadcasting. 135 00:11:43,926 --> 00:11:48,289 Well, funny you should mention that, Joel, because after this quick break, we are going to be 136 00:11:48,349 --> 00:11:55,155 talking about the ad inventory and how it was all completely sold out for both those NFL 137 00:11:56,015 --> 00:12:01,140 Christmas Day games that will be on Netflix next month. So stick around and we'll be back 138 00:12:01,340 --> 00:12:06,004 in a couple of minutes. All right, and welcome back. to this episode of iGamingDaily where 139 00:12:06,064 --> 00:12:10,447 we're going to, well we spoke about the Jake Paul Mike Tyson fight and how it wasn't really 140 00:12:10,487 --> 00:12:17,413 that much of an ad presence on the feed, but Kieran you wrote about the article that we 141 00:12:17,433 --> 00:12:22,077 mentioned before on Insider Sport about the Netflix selling out all of it's ad inventory 142 00:12:22,658 --> 00:12:28,150 for both the two NFL games happening on Christmas Day. I think it's the... Kansas City Chiefs 143 00:12:28,190 --> 00:12:35,637 versus the Pittsburgh Steelers and Houston Texans versus Baltimore Ravens. And that is when Beyonce 144 00:12:35,677 --> 00:12:38,779 will be performing as well, won't you? Yeah, that just got announced, that today got announced. 145 00:12:38,980 --> 00:12:44,204 Yeah, that recently got announced this week. So, yeah, I don't think it can be understated 146 00:12:44,224 --> 00:12:49,489 how quite significant this is for Netflix because it's tested out its streaming capabilities 147 00:12:49,629 --> 00:12:55,534 to some positives and some negatives during the Jake Paul versus Mike Tyson fight. Now 148 00:12:55,574 --> 00:13:00,556 it's going to really ramp up with these two NFL games, Kieran. So what are some of the 149 00:13:00,976 --> 00:13:06,699 sportsbook partners looking like for those two games? And will this be, will betting operators 150 00:13:06,719 --> 00:13:10,781 be rushing to Netflix for ad space if they continue to pick up more live sports in the future? 151 00:13:11,021 --> 00:13:17,324 Yeah, so already you've got FanDuel, who was announced as an official sponsor. Who is, by 152 00:13:17,344 --> 00:13:22,206 the way, let me just add in, they are already an official sponsor of the NFL. And I believe 153 00:13:22,246 --> 00:13:26,168 they have deals with around 7 of the league's teams as well So they're already a massive 154 00:13:26,208 --> 00:13:31,150 name over in the US and with NFL fans they're already quite well acquainted with the sportsbook 155 00:13:32,210 --> 00:13:38,092 In this deals particularly you've got FanDuel who joined Verizon They will be the two principal 156 00:13:38,113 --> 00:13:44,435 sponsors of the coverage on Christmas Day with them two games In that package I believe they 157 00:13:44,475 --> 00:13:51,398 have an in show feature which will sort of give some game analysis and integrate in probably 158 00:13:51,418 --> 00:13:57,902 some of Fanjul's offerings and odds. So that's always great coverage there and some really 159 00:13:57,922 --> 00:14:03,245 good exposure. Additionally, as well as the other advertisement partners, they will have 160 00:14:03,966 --> 00:14:11,050 in-game advertisements, just like your traditional adverts that you'd always see. Now, in terms 161 00:14:11,070 --> 00:14:16,493 of exposure for Fanjul and the other partners and people who sold advertisements to, it's 162 00:14:16,513 --> 00:14:21,703 gonna be huge. As you mentioned, the NFL, Christmas Day games, they've become quite a tradition 163 00:14:21,723 --> 00:14:27,806 now. They get a lot of viewers in, a lot of people tuning in. And on top of that, Netflix 164 00:14:27,866 --> 00:14:34,589 recently announced that they have 70 million monthly active users globally on this advertisement 165 00:14:34,609 --> 00:14:42,132 subscription tier, which pretty much lets people buy subscription to Netflix for a bit of a 166 00:14:43,613 --> 00:14:48,179 less cost. An extra amount of money per month, yeah. just as long as they agree to sort of 167 00:14:48,199 --> 00:14:52,983 view advertisements as you would on normal television. Right, I did not know that to be fair. No, 168 00:14:53,243 --> 00:14:58,828 I mean, yeah, it's quite interesting to see how if they were to continue to pick up Christmas 169 00:14:58,868 --> 00:15:05,293 Day games along the way because if it does become a success you could even start to see prices 170 00:15:05,334 --> 00:15:09,837 for ad spaces going up to even the to the point of a Super Bowl. We know that they cost about 171 00:15:09,917 --> 00:15:15,426 six, seven million just for 30 seconds on TV over in the US. So it could be... very, very 172 00:15:15,466 --> 00:15:21,231 lucrative for Netflix if this goes off as a success. But Joe, Kieran mentioned it before 173 00:15:21,251 --> 00:15:26,615 about FanDuel integrating betting analytics and technology. Is there any other in-app betting 174 00:15:26,635 --> 00:15:32,620 integrations we could see within the Netflix feed? Not just the NFL and American football, 175 00:15:32,640 --> 00:15:36,183 but obviously other sports if they were to start to pick them up? Yeah, we know how big a betting 176 00:15:36,203 --> 00:15:41,447 event the Jake Paul-Mike Tyson fight was. So definitely it's going to be interesting kind 177 00:15:41,507 --> 00:15:47,067 of piggybacking on what Kieran said. It's going to be interesting how they ensure those adverts 178 00:15:47,287 --> 00:15:52,430 reach the right audiences because you have to, you know, obviously there's different regulations 179 00:15:53,070 --> 00:15:57,853 globally and Netflix is largely just one stream, right? There's not a different stream for each 180 00:15:57,913 --> 00:16:03,896 region so it's going to be different, going to be interesting to see how they adapt their 181 00:16:03,956 --> 00:16:12,100 advertising and ensure that it's okay for each framework. But we 100% could see companies 182 00:16:12,140 --> 00:16:17,432 get innovative with this type of thing. think the UFC do a really cool thing where, and you 183 00:16:17,452 --> 00:16:22,976 know, so do most other sports franchises to be fair, sports leagues, where they have a 184 00:16:23,036 --> 00:16:30,043 betting show, you know, a show before the show on the top picks, you have the tipsters come 185 00:16:30,103 --> 00:16:34,467 in. There's no reason we couldn't see that on Netflix, providing it doesn't, they take steps 186 00:16:34,487 --> 00:16:41,193 to ensure it doesn't go to the wrong audiences. Yeah, 100%, I think we've also seen it with 187 00:16:41,513 --> 00:16:48,681 Dezone. with the zone bet, the way they kind of integrate their app into the streaming site 188 00:16:48,701 --> 00:16:55,405 and into the product is very strong. It certainly must bolster engagement. So it is going to 189 00:16:55,425 --> 00:17:01,308 be interesting to see how companies innovate in this space. Yeah, definitely as well. Well, 190 00:17:01,448 --> 00:17:06,271 we're coming towards the end, but I just wanted to get your guys thoughts on, because we did 191 00:17:06,331 --> 00:17:12,459 on Inside of Sport, we did kind of like an in-depth analysis. just before the Paul and Tyson fight 192 00:17:12,539 --> 00:17:18,242 on the sporting strategy, the sports live sports content strategy of Netflix moving forward. 193 00:17:18,282 --> 00:17:23,965 They did do the Netflix Grand Slam, which was just an exhibition match between Carlos Alcáez 194 00:17:24,205 --> 00:17:29,608 and Rafael Nadal, and they also did what was called the Netflix Cup, which was just around 195 00:17:29,628 --> 00:17:35,692 the gulf between just a few golfers, and they both were successors, but there was nowhere 196 00:17:36,052 --> 00:17:41,274 it didn't attract nowhere near as many viewers as Paul. versus Tyson did. Now, we've already 197 00:17:41,314 --> 00:17:46,957 mentioned the NFL, the two Christmas NFL games. They've also got a 10 year deal with the WWE, 198 00:17:46,977 --> 00:17:52,699 which is going to see WWE Raw be shown on Netflix from the start of January in a 10 year deal, 199 00:17:53,219 --> 00:17:57,381 which that is... 10 years is crazy, right? It's a quite... You've never heard of anything like 200 00:17:57,401 --> 00:18:02,583 that. It's definitely a deal that I've really found interesting because you match the storytelling 201 00:18:02,623 --> 00:18:08,245 aspect of what Netflix are great for, match with that with what WWE is with all these characters 202 00:18:08,285 --> 00:18:12,238 and... you know, storytelling beats that they like to tell. That could be a really, really 203 00:18:12,258 --> 00:18:16,020 good marriage but... I'm really interested to see how they tap into the back catalogue as 204 00:18:16,080 --> 00:18:21,981 well. Obviously we know there's such a back catalogue of WWE. How they do that, you know, 205 00:18:22,001 --> 00:18:27,343 is going to be so interesting. They can really draw some engagement from that. Yeah. And in 206 00:18:27,363 --> 00:18:34,465 the US, that is raw only in the US. So what about Payput Views? So for the UK customers, 207 00:18:34,505 --> 00:18:39,994 I'm not quite sure which other... markets they're doing this for but for the UK is definitely 208 00:18:40,094 --> 00:18:46,296 an over selected international markets the whole WWE content is going to be provided. So that's 209 00:18:46,336 --> 00:18:51,858 talking on Netflix, Raw, Smackdown, all their pay per view type I think they call them PLEs 210 00:18:51,878 --> 00:18:57,439 now, including WrestleMania everything is included for UK customers on Netflix. Okay so that is 211 00:18:57,499 --> 00:19:00,580 interesting because that is where I think you know Raw will be Raw and 212 00:19:05,678 --> 00:19:11,541 astronomical, but for some of those bigger pay-per-views, you might start to get some of the teething 213 00:19:11,601 --> 00:19:15,163 issues that you got with the Jake Paul Mike Tyson fight in terms of the live streaming 214 00:19:15,183 --> 00:19:19,866 and people want to watch that live too. So yeah, that's where they really need to sharpen up 215 00:19:19,906 --> 00:19:24,009 on the streaming and the buffering and make sure that the platform is right. Yeah, and 216 00:19:24,049 --> 00:19:28,231 Netflix as a platform as well just provides so many more eyes. I mean, the NBA hasn't been 217 00:19:28,272 --> 00:19:33,162 running through issues right now. They're seeing their viewership decline. I'm not too... I 218 00:19:33,202 --> 00:19:37,806 think Premier League viewership over here is still quite steady but they also decided to 219 00:19:37,846 --> 00:19:41,928 drop their streaming partner Amazon Prime Video as part of their broadcast deal that's gonna 220 00:19:41,968 --> 00:19:47,292 kick in... I think it's kicked in this season and it ends in 2029. So I was just gonna kind 221 00:19:47,332 --> 00:19:52,556 of pose a question to you guys. If there was a sport you would like to see on Netflix, knowing 222 00:19:52,576 --> 00:19:57,539 that we know their type of coverage right now, just basically solely off the pole, versus 223 00:19:57,559 --> 00:20:02,674 Tyson Fight, which sport would you like to see broadcasted? Yeah, I'm gonna sort of hit you 224 00:20:02,694 --> 00:20:07,176 with something else here. Rather than just one sport, I'm really surprised that they're not, 225 00:20:07,456 --> 00:20:11,538 maybe they will in the future, but moving to esports as a whole sector. It's really taken 226 00:20:11,578 --> 00:20:16,020 off, especially inside of Arabia. And a lot of these teams have their own channels and 227 00:20:16,040 --> 00:20:20,562 a lot of it's streamed on things like Twitch, which is free live showing. But if you could 228 00:20:20,622 --> 00:20:26,824 really boost how these production levels come out and how maybe the stories of how these 229 00:20:26,864 --> 00:20:31,719 teams reach the finals and the events they're playing in. some background on them characters. 230 00:20:31,739 --> 00:20:37,062 I think Netflix would be a great partner for that and it's a market they're not really competing 231 00:20:37,122 --> 00:20:44,828 in against other streaming broadcasters like Yiddy Zones. So they've got a real niche there 232 00:20:44,848 --> 00:20:51,172 that they could really walk into and make their own. Yeah, yeah that's definitely a good idea 233 00:20:51,192 --> 00:20:55,299 that to be fair because esports is definitely... Definitely increasing in popularity. Joe, have 234 00:20:55,319 --> 00:21:01,224 you got any thoughts? Yeah, so I don't think any sport needs a story as much as the fight 235 00:21:01,244 --> 00:21:06,529 game, so it won't surprise you to hear that I'm going to keep it in combat sports. I think 236 00:21:06,669 --> 00:21:12,473 MMA has grown, I think the UFC does a fantastic job of telling the narratives of the fighters, 237 00:21:13,114 --> 00:21:17,858 that's what it's really engaging. We've obviously seen the rise of the PFL as well, I think that's 238 00:21:17,878 --> 00:21:21,921 something that maybe could do better, is just bring these narratives of these fighters to 239 00:21:21,941 --> 00:21:27,852 the We saw it with the Francis and Garnet fight. They did it brilliantly and all those fights 240 00:21:27,892 --> 00:21:31,714 on the undercard as well. They really told the story and that was why that event was their 241 00:21:31,734 --> 00:21:36,597 most successful. But so maybe a combat sport that needs a leg up. We've seen the rise of 242 00:21:36,617 --> 00:21:44,382 kind of BKB, maybe like a Muay Thai, something like that where they could bring a sport to 243 00:21:44,402 --> 00:21:50,185 the rise to compete with MMA and boxing. Yeah, I'd love to see that. How about you? 244 00:21:54,267 --> 00:22:00,090 I would like to see, I would have liked to have seen the NBA on there, but more so for its 245 00:22:00,150 --> 00:22:06,074 international audience. I know we have TNT over here, but I think it's so easily accessible, 246 00:22:06,094 --> 00:22:10,757 because Netflix is so easily accessible and it's just one feed that you can see the day 247 00:22:10,817 --> 00:22:16,121 after. I think that makes the world of difference for the European market, the UK market especially, 248 00:22:16,141 --> 00:22:21,636 I think that type of... seamless integration where it's shown live and then it's already 249 00:22:21,676 --> 00:22:24,918 available there for you on the platform. I think that makes the world of difference. But the 250 00:22:24,959 --> 00:22:30,262 narratives in the NBA are brilliant as well. Like the stories, I was in New York for the 251 00:22:30,282 --> 00:22:36,487 Knicks' run last year, right? Or this year, but last season. And you just felt the whole 252 00:22:36,547 --> 00:22:43,873 nation behind, the whole region behind that team and the narratives of how they get there 253 00:22:43,953 --> 00:22:49,960 and the players. is a good one to tell the narratives on Netflix. Nick's fans are kind of crazy. 254 00:22:50,020 --> 00:22:56,124 Well, yeah, just before we wrap up, we're going to keep it in the spirit of Jake Paul fighting 255 00:22:56,164 --> 00:23:04,068 retired sportsmen. So we're all football fans here, guys. So we can go UK footballer or any 256 00:23:04,148 --> 00:23:10,051 retired European, South American footballer. If you could see a retired footballer come 257 00:23:10,111 --> 00:23:14,073 out of retirement doing the boxing space to take on Jake Paul, who would you like to see? 258 00:23:14,442 --> 00:23:20,444 I'll go first, I think Wayne Rooney was a why not. He's mentioned it, hasn't he? He has mentioned 259 00:23:20,484 --> 00:23:24,065 it, he's flirted with it and he's also been in the influencer game a little bit playing 260 00:23:24,085 --> 00:23:30,228 with YouTubers on FIFA so wouldn't be too far of a stretch. Yeah, that's a good pick to be 261 00:23:30,268 --> 00:23:33,709 fair. It is a good shout. In mine would be Ron Aldino, I would like to see some no-look shots 262 00:23:33,769 --> 00:23:38,271 maybe, I think he could really disguise the shots well. Slipping and moving, I'm not sure 263 00:23:38,291 --> 00:23:42,973 what shape he's kept himself in post football but yeah, mine would be Ron Aldino I think 264 00:23:43,053 --> 00:23:47,848 and yeah. What would your choice be? I mean, I've kind of went straight to Vinnie Jones 265 00:23:47,868 --> 00:23:52,852 to be fair. Raw, just going for it. Just a proper, proper governor. He would take no nonsense 266 00:23:52,872 --> 00:23:56,874 from Jay Paul. I think your twos are getting victories and mine's gonna look flashy and 267 00:23:56,895 --> 00:24:00,857 get knocked out. Yeah, we'll see. We'll see. Maybe they could be the next opponent, who 268 00:24:00,877 --> 00:24:06,121 knows? He's fighting everyone. He's quite old at the moment. Probably all too young, yeah. 269 00:24:06,181 --> 00:24:10,104 Yeah. That's the end of part one, but stick around as Ted Onclay joins Joe from the Pay 270 00:24:10,124 --> 00:24:15,708 360 Thin Crime event in London. We're joined by Ted Orme Clay, the editor of Payment Expert, 271 00:24:15,748 --> 00:24:22,271 who is in London at the Fin Crime Conference this week. Ted, tell us more about the conference. 272 00:24:22,531 --> 00:24:30,596 Cheers Joe, thanks for letting me dial in and have a chat. It's hosted by the Payment Association, 273 00:24:30,676 --> 00:24:36,139 obviously they're the ones who do pay 360, which we went to earlier in the year. As you said, 274 00:24:36,159 --> 00:24:40,922 this is financial crime 360, it's their follow-up to it, focusing in on. as the name suggests, 275 00:24:40,942 --> 00:24:45,163 all sorts of elements of financial crime, financial crime prevention. There's obviously, as you'd 276 00:24:45,183 --> 00:24:49,064 expect, a lot of talk about fraud and money laundering, probably the two biggest ones. 277 00:24:49,844 --> 00:24:53,925 Also, cyber security, things like that. It's still, obviously it's only halfway through 278 00:24:53,946 --> 00:24:59,067 the day, so I've not been able to get the, I can't give you the most full report, I guess, 279 00:25:00,467 --> 00:25:07,269 so far. No, we've seen fraud really evolve in recent years, especially off the back of Covid, 280 00:25:07,309 --> 00:25:13,805 Ted. I guess that really underlines the importance of these type of conferences and bringing together 281 00:25:13,845 --> 00:25:19,368 industry experts for these type of conversations. Yeah, 100% as you said. I think they actually 282 00:25:19,388 --> 00:25:25,451 did quite the session I was just in was talking about yeah, APP fraud, authorised push payment 283 00:25:25,491 --> 00:25:29,633 fraud, which has become quite a big talking point in the UK payment sector. At the start 284 00:25:29,653 --> 00:25:34,216 of that, Tony Craddock, the director of the Payment Association did quite an interesting 285 00:25:34,256 --> 00:25:37,437 thing. You know, he just said to everyone, can you put your hands up in here if you've been? 286 00:25:38,078 --> 00:25:44,019 if at the very least a scammer has attempted to target you. And the vast majority of people 287 00:25:44,039 --> 00:25:49,040 in the room put their hands up. It's become a huge issue across the border thing in the 288 00:25:49,201 --> 00:25:55,102 UK finances and the UK law enforcement. Yeah, it's such a widespread issue. And obviously, 289 00:25:55,122 --> 00:25:59,523 you mentioned that panel that you were at just then with Tony Craddock. Are there any other 290 00:25:59,543 --> 00:26:03,164 panels that you're looking forward to attending over the next couple of days? And any other 291 00:26:03,184 --> 00:26:09,066 big talking points you're really looking to delve into? Well, it's only just today. It's 292 00:26:09,086 --> 00:26:14,270 just a one day event, just a flea visit for me down to London. It's just as cold down here 293 00:26:14,811 --> 00:26:21,536 as it is up in Manchester, mate. I'll tell you that. Yeah, it snowed this morning. I've never 294 00:26:21,576 --> 00:26:27,501 seen snow in London, mate. Mad. Anyway, bit of a side note. Yeah, there's quite a good, 295 00:26:27,541 --> 00:26:32,865 there's an interesting one coming up later about KYC, like a one size fits all approach to KYC 296 00:26:32,885 --> 00:26:37,032 that's got some... interesting people on it. There's another one later on I believe about 297 00:26:37,132 --> 00:26:43,997 cyber security that has Rahul Das from the LiveScore group who was quite a good speaker at our very 298 00:26:44,037 --> 00:26:47,860 own payment experts summit earlier in the year in Lisbon so I'll be hoping to get down to 299 00:26:47,880 --> 00:26:53,505 that one as well and I've hopefully also managed to book in a conversation with the CEO of the 300 00:26:53,545 --> 00:26:58,268 Payments Association as well later on this afternoon so I'm looking forward to that one to kind 301 00:26:58,308 --> 00:27:03,079 of hear his perspectives on them. all these sort of topics talking about today, these topics 302 00:27:03,099 --> 00:27:07,682 around financial crime, but particularly within the context of the National Payments Review, 303 00:27:07,822 --> 00:27:13,225 no, Payments Vision, sorry, that got published last week, and Rachel Reeve's Mansion House 304 00:27:13,245 --> 00:27:18,288 speech as well. Interesting, Ted. Part-time weatherman, part-time payments journalist, 305 00:27:18,608 --> 00:27:23,592 Ted Ornclay from London. I guess the payments review that you mentioned from Rachel Reeve, 306 00:27:23,632 --> 00:27:27,786 that is really the hot topic on the conference room floor this morning of... What people are 307 00:27:27,806 --> 00:27:31,249 buzzing about, what people are talking about and reacting to. Yeah, there's been a lot of 308 00:27:31,529 --> 00:27:37,353 mention of it. I mean, yeah, the National Payments Vision was something that was recommended by 309 00:27:37,433 --> 00:27:42,257 Joe Garner, the former Nationwide CEO, and his Future of Payments review that got published 310 00:27:42,337 --> 00:27:46,420 late last year, I believe. So it's been something the industry has been waiting for quite some 311 00:27:46,480 --> 00:27:53,005 time. And it's kind of, I guess you could say, setting the tone for how the government is 312 00:27:53,025 --> 00:27:59,823 going to approach. regulation and sort of innovation in the UK payments, the payments side of financial 313 00:27:59,863 --> 00:28:03,324 services relating to a lot of different issues. There's a lot of talk about open banking in 314 00:28:03,364 --> 00:28:08,605 there but also particularly in the context of what we're attending this conference in London 315 00:28:08,625 --> 00:28:13,007 for today there was a lot of mention around fraud as well and financial crime prevention. 316 00:28:13,327 --> 00:28:17,588 So yeah that's probably become the biggest talking point as you said in the payments sector at 317 00:28:17,608 --> 00:28:22,209 the moment in the UK. Interesting and from a gambling perspective obviously fraud is you 318 00:28:22,229 --> 00:28:27,616 know a massive risk. I guess there's really important eyes for the gambling sector to have 319 00:28:27,656 --> 00:28:32,219 on this conference and on the developments of payment fraud and combatting payment fraud. 320 00:28:32,359 --> 00:28:36,742 Yeah, 100% not just fraud as well but also the money laundering side of things of course is 321 00:28:36,762 --> 00:28:44,207 a big consideration for these operators. The other thing to factor in is a lot of the discussions 322 00:28:44,227 --> 00:28:48,550 around things like deep fake technologies and how to counter them, that's obviously going 323 00:28:48,570 --> 00:28:54,634 to be quite a big issue for related industries like betting like you say. worry of people 324 00:28:54,714 --> 00:29:00,118 using false identities to set up fraudulent accounts or even you know people to let's say 325 00:29:00,219 --> 00:29:05,303 to gamble underage or maybe self excluded gamblers things like that there's a lot of crossover 326 00:29:05,323 --> 00:29:12,328 between the two. Yeah 100% I agree really an interesting and important times and Ted obviously 327 00:29:12,348 --> 00:29:18,173 you're going to be reporting on the conference from on payment expert this week and in the 328 00:29:18,193 --> 00:29:23,177 coming weeks as well yeah what can payment expert readers expect? Well hopefully I'm going to 329 00:29:24,090 --> 00:29:28,073 When I get time today I'm going to put out an article I wrote this morning from the speech 330 00:29:28,113 --> 00:29:33,917 delivered by, there was two speeches this morning, one by Visa's Chief Risk Officer and another 331 00:29:34,017 --> 00:29:40,302 by the Chair of the Police Authority Board I believe it was, talking about offering their 332 00:29:40,362 --> 00:29:44,985 respective opinions on financial crime and more importantly how to prevent it. So hopefully 333 00:29:45,005 --> 00:29:49,488 going to be putting that one out soon. Going to look at getting some stuff out about APP 334 00:29:49,528 --> 00:29:55,561 fraud as well. As I said, hopefully I'm going to get a conversation booked in with the Payments 335 00:29:55,581 --> 00:30:01,568 Association CEO later today as well so our readers can expect an article from that at some point. 336 00:30:02,388 --> 00:30:07,734 And the panel I mentioned earlier about the one with Rathaldas, the live score group and 337 00:30:08,375 --> 00:30:12,919 some of the big speakers on later, I'm hoping to get something covered on that as well, as 338 00:30:12,939 --> 00:30:18,098 well as a couple of other things. Fantastic, it's going to be raining insightful articles 339 00:30:18,158 --> 00:30:22,825 on payment expert Ted to keep with your weather theme But yeah, enjoy the rest of your trip. 340 00:30:23,245 --> 00:30:28,112 Enjoy the rest of the conference and Yeah, safe travels as well. Thanks. Thanks ever so much 341 00:30:28,132 --> 00:30:30,115 for joining us Ted. Cheers Joe. Have a good day