eCommerce Uncovered

In this episode of Ecommerce Uncovered, Matt Lady and Alex Greifeld discuss her long history in fashion ecommerce and how much everything has changed compared to back when she just started. They also discuss TikTok as a new advertising channel, pricing your products based on your audience, your customers' psychology when it comes to buying, knowing your audience and how to scale via product expansion or variation. They also take a dive into what good marketing looks like, merchandising and events to promote a sale.

Show Notes

In this episode of Ecommerce Uncovered, Matt Lady and Alex Greifeld discuss her long history in fashion ecommerce and how much everything has changed compared to back when she just started. They also discuss TikTok as a new advertising channel, pricing your products based on your audience, your customers' psychology when it comes to buying, knowing your audience and how to scale via product expansion or variation. They also take a dive into what good marketing looks like, merchandising and events to promote a sale.

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CONNECT WITH MATT
๐ŸŒ Website: https://mattladydigital.com/
๐Ÿฆ Twitter: https://twitter.com/mattlady
๐Ÿ“ธ Instagram: https://www.instagram.com/mrmattlady/
๐Ÿ–‡๏ธ LinkedIn: https://www.linkedin.com/in/mattlady/
๐ŸŽต TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH ALEX
๐ŸŒWebsite: https://nobestpractices.co/
๐ŸฆTwitter: https://twitter.com/heyitsalexP
๐Ÿ–‡๏ธ LinkedIn: https://www.linkedin.com/in/alexandra-greifeld-18507411/


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What is eCommerce Uncovered?

Matt hosts enthusiastic guest operators to provide accessible actionable and relatable advice to bootstrapped founders & operators in the $0-25M range eCommerce & DTC. Learn how to grow your brand profitably across all areas: customer acquisition, financial management, product launches, customer retention, operations and more with expert guests who are actively in the trenches, not resting on their wins from years ago.