Tom Shapiro Made $40M… Mailing Movie Tickets - #01

Show Notes

Today we chat with Tom Shapiro. Founder and CEO of Stratabeat, the legendary B2B organic marketing agency.

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0:00 Meet Tom Shapiro
1:03 Need to turn the business around
4:20 Why following best practices = failure
8:27 Be Radically Different (in Marketing)
13:09 Japan vs US Business culture
18:59 Your business culture is an extension of you
19:43 Avoid these hiring mistakes
23:40 Testing candidates (across levels)
25:21 When to use a Freelancer vs hire in-house
29:20 The investment everyone misses (Onboarding!)
32:59 What to do when you sell too much
36:28 How you see the world different (in next stage of business)
39:00 Get Tom’s AI SEO playbook

What is Legends of Scale?

In this show 7 - 8 figure founders share the truth of how they scaled their business. The business model. What they tried (and didn't work). And the scaling tricks they use to grow: SOPs? Hiring? AI?

We're joined by digital service business owners: agencies, coaches, and consultancies.