Deliverability Defined

As a new creator, you may feel like reaching as many eyeballs as possible is the most important end goal. Just remember, not all subscribers are created equal. Having an opt-in form helps weed out the unengaged and uninterested subscribers that aren’t worth paying for and can damage deliverability.

Show Notes

As a new creator, you may feel like reaching as many eyeballs as possible is the most important end goal. Just remember, not all subscribers are created equal. Having an opt-in form helps weed out the unengaged and uninterested subscribers that aren’t worth paying for and can damage deliverability.

However, like subscribers, not all opt-in forms are equally as effective. In this episode, Alyssa and Melissa walk through their must-haves for top-performing signup pages while showcasing one creator with a stellar, deliverability-approved website. 

From clear messaging to single opt-in versus double, here’s everything to keep in mind when you’re building out a signup form. This page is likely the first step in your relationship with a new subscriber. Make a great impression and make it count.

“How do I even get subscribers? Put out helpful content. Have a link to your sign-up form anywhere people can find you. And showing (right off the bat) the value they’re going to get so they are excited to be on that email list. That’s really the key.” ~ @alyssa_dulin

Main Takeaways
  • [03:45] Don’t use opt-in shortcuts! They are terrible for deliverability. 
  • [05:20] It’s not just about being a good sender, it’s about the quality of the subscriber. Subscriber quality is the most important factor when you’re trying to convert those subscribers into sales. 
  • [10:26] If you have a double opt-in form, don’t make it fancy or gimmicky. It should be easy for a potential subscriber to find it in their inbox. 
  • [14:53] Just because you have a single opt-in doesn’t mean your subscribers will be more engaged. In fact, you’ll typically see the opposite. 
  • [39:35] Create a platform where people clearly understand what your value is and what problem you can solve. This helps potential subscribers trust you with their email list and their screen time.
  • [41:54] Consistency is key to succeeding as an online business. 

Links

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What is Deliverability Defined?

Each week, Deliverability Defined will dive deep into topics about email deliverability, giving you the insight you need to reach the inbox of your subscribers.