Marketing Swipe File

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Summary

Great marketing isn't about sending your emails at 2:08pm on a Tuesday because you read somewhere that it's the best time to send an email. Nope. It's about zigging when everyone else is zagging. But what will it take for B2B marketers to really get out of the echo chamber? DG sits down with Brian Kardon to get find out. Brian is the CMO at Fuze, and before that he served in the same role at Lattice Engines, Eloqua, and Forrester. DG and Brian talk about whether marketers put too much stock in technology, why marketing isn’t for the lazy, why you should answer your next cold call, the benefits of the right peer group, and a lot more.

Show Notes

Great marketing isn't about sending your emails at 2:08pm on a Tuesday because you read somewhere that it's the best time to send an email. Nope. It's about zigging when everyone else is zagging. But what will it take for B2B marketers to really get out of the echo chamber? DG sits down with Brian Kardon to get find out. Brian is the CMO at Fuze, and before that he served in the same role at Lattice Engines, Eloqua, and Forrester. DG and Brian talk about whether marketers put too much stock in technology, why marketing isn’t for the lazy, why you should answer your next cold call, the benefits of the right peer group, and a lot more.

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Dave and Brian on Twitter @davegerhardt @bkardon @HYPERGROWTH_Pod

What is Marketing Swipe File?

Welcome to the Marketing Swipe File with Dave Gerhardt!

This show is for marketers who want to learn the real tactics and strategies that the world's best marketers are using to grow their businesses today. We take you behind the scenes of marketing at Drift, offer up exclusive conversations with world-class CMOs, marketing leaders, and brand builders -- and bring you real lessons from the people changing the game in modern marketing today.

Every great marketer has a swipe file. This podcast can be yours.