Out of the Hourglass

Are your sales reps following a script, or thinking strategically about each opportunity? Jeff Cramer, Sales Coach for Nolan Consulting Group and founder of Perceptive Learning, tackles one of the most common problems in trades sales: autopilot selling. When reps run the same process for every customer, they create tactical fatigue—high volume, low profit, and constant price pressure. Jeff explains how to build a sales GPS that aligns every action with your business goals, why strategy must come before tactics, and how role-playing can transform your team's preparedness. If your reps are busy but not profitable, this conversation will change how you approach sales.


Today’s Podcast is brought to you by Graco

Creators and Guests

Host
Molly Nolan
Marketing & Program Manager at Nolan Consulting Group, a Coaching & Consulting firm focused on the Trades Industry.

What is Out of the Hourglass?

Out of the Hourglass, presented by Nolan Consulting Group, is here to help Small Business Owners and Contractors alike visualize their goals, develop their team & build sustainable growth. You'll hear from our panel of NCG Coaches on a variety of topics, guest speakers from top industry resources, Business Owners sharing best practices and a focus on strategies across sales, marketing, business planning, human resources and more. We're here to take you "out of the hourglass" and reach YOUR Summit.