The digital marketplace is transforming at an unprecedented rate, especially on platforms like Amazon, where consumer engagement and purchase behaviors are continuously evolving. For marketers looking to fuel online brand growth, our latest podcast offers invaluable insights to help you better master Amazon’s platform and grow your eCommerce business.
On this episode of the MPG Path Forward Podcast, we share the insider insights needed to transform your eCommerce game as the platform evolves. Join Bryan Gildenberg as he chats with digital eCommerce and Amazon leaders Tripp Standa and Jason Omenn, known for innovative strategies that unlock brand growth on Amazon. They’ll break down the latest eCommerce trends, deep-dive into the Amazon ecosystem, and share their insights to grow sales and scale your business.
Highlights from the podcast include:
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3:13] The Future of CPG Marketing on Amazon: The shift to programmatic, growth marketing off-platform to drive demand, the reality around AI, and preparing for what’s next
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10:18] Focus: It’s Not About the Plane; It’s About the Pilot: Having the right combination of tools and people
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18:53] Avoiding the Lure of the Next Shiny Thing: Don’t ignore these 7 real keys to conversion
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25:35] Best Bets: Considering new offerings when every dollar counts
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27:16] Tips to Up Your Profitability on Amazon
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28:23] Strategies to regain your Amazon Buy Box: Costly chargebacks, overbillings, shortages…It’s time to stop profit leakage on Amazon!
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29:00] Why Some Brands are Returning to 1P
Don't miss out on this opportunity to unlock your Amazon potential! Listen or watch now!
Check out our MPG Path Forward podcast on YouTube or listen to us on your favorite listening connection, including Apple Podcasts, Spotify, Google Podcasts, Amazon Music, and many more!