The State of Retention Marketing | E37: Consumer Insights for the Win

Meet Samyukta, a bold marketer deeply passionate about consumer insights and an exceptional storyteller. Dive into her perspective on brand building, where she shares insights on retention and user engagement. 

• (00:21) - 16+ Years of Putting Consumers First in Marketing
• (03:17) - From Millennials to Gen Z: Adapting Marketing Strategies for Each Generation
• (06:46) - Bridging Generations Through Authentic Branding
• (13:31) - Unveiling Cohesion: Kaya's Strategy for Consistent Brand Language
• (17:16) - Weaving Dermat Led Services into Customer Stories
• (21:53) - The Ongoing Journey in Harnessing Customer Data at Kaya
• (24:23) - Baskin Robbins: Turning Nostalgia into Digital Success
• (30:25) - Reviving Baskin Robbins: A Digital Transformation Tale
• (37:16) - Navigating Bold Moves and Partnerships in Marketing
• (41:31) - Insights that Ignite, Campaigns that Conquer

What is The State of Retention Marketing ?

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.