OFFBounds

Throughout the years that I’ve been working in retail I met with many tech companies from different levels of development and often when they explain what they do they struggle to tell the problem they are solving. In many cases, it’s easy to notice that they are so amazed by the solution that they aren’t really solving any real problem and according to my guest today the key to value creation is to fall in love with the problem, not the solution. While I was in São Paulo, the city I called home for 8 years of my life, I had the opportunity to talk with Uri Levine who was also there. He’s the founder of Waze, the world’s largest driving traffic and navigation app which he founded in 2007 and sold for 1.1billion dollars to Google in 2013. Uri is a serial entrepreneur and has dedicated his life to building businesses and wrote a book that is considered the bible of entrepreneurship, It’s called: “Fall in love with the problem, not the solution”Make sure you don't miss any episode!Follow us on LinkedIn or InstagramSubscribe on YouTube, Spotify, Apple Podcasts

Show Notes

Throughout the years that I’ve been working in retail I met with many tech companies from different levels of development and often when they explain what they do they struggle to tell the problem they are solving. In many cases, it’s easy to notice that they are so amazed by the solution that they aren’t really solving any real problem and according to my guest today the key to value creation is to fall in love with the problem, not the solution.

While I was in São Paulo, the city I called home for 8 years of my life, I had the opportunity to talk with Uri Levine who was also there. He’s the founder of Waze, the world’s largest driving traffic and navigation app which he founded in 2007 and sold for 1.1billion dollars to Google in 2013.

Uri is a serial entrepreneur and has dedicated his life to building businesses and wrote a book that is considered the bible of entrepreneurship, It’s called: “Fall in love with the problem, not the solution”
Make sure you don't miss any episode!

Follow us on LinkedIn or Instagram
Subscribe on YouTube, Spotify, Apple Podcasts

Creators & Guests

Host
Paula Macaggi
Informing Commerce Leaders | Founder of OFFBounds - #1 Podcast for Commerce Leaders | Speaker | Reta Awards Judge | Top Retail Expert 2024

What is OFFBounds?

OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making.

Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries.

Paula unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce.

OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.