Back on T-R-A-C-K

In this episode of Back on T-R-A-C-K, host Kerry Guard speaks with Bowe Hoy, Chief Revenue Officer (CRO) of EdgeFi (formerly Edge Networks), as part of her ongoing CRO interview series. Hoy discusses his 20-plus years in cybersecurity and outlines EdgeFi's fresh rebrand from a broader IT service provider into a specialized cybersecurity firm focused on the financial services sector, detailing how he helped guide the three-month transition. The core discussion centers on strategic alignment, where Hoy highlights the importance of setting granular, transparent financial metrics (revenue, expenses, and profit) and defining clear, measurable destinations for growth. He also emphasizes a people-first leadership model, explaining how he aligns marketing with sales downstream by offering the marketing team performance-based bonuses tied to revenue outcomes—giving them a direct sense of ownership and shared purpose in the company’s success.

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.