Paris Talks Marketing

Are you still doing content marketing the old way and waiting on results? You could be making a better impact on your target audience by thinking outside the box.

In this episode, I interviewed Mohita Nagpal, VP of Marketing at Hiver. Hiver is a Gmail-centric customer service solution that helps teams collaborate on shared inboxes.

Mohita shares innovative ways of creating a revenue-driven content marketing strategy. After all, "B2B is not an excuse for being boring".

Hear more in this episode:

•How has Hiver learned to innovate with content marketing and different channel?
•What to do when webinars and e-books no longer work for demand generation?
•What pushed Hiver to go from shared inbox space to helpdesk space?
•How Hiver qualifies MQLs and SQL?

Tune in and enjoy!

Show Notes

Are you still doing content marketing the old way and waiting on results? You could be making a better impact on your target audience by thinking outside the box. In this episode, I interviewed Mohita Nagpal, VP of Marketing at Hiver. Hiver is a Gmail-centric customer service solution that helps teams collaborate on shared inboxes. Mohita shares innovative ways of creating a revenue-driven content marketing strategy. After all, "B2B is not an excuse for being boring". Hear more in this episode: •How has Hiver learned to innovate with content marketing and different channel? •What to do when webinars and e-books no longer work for demand generation? •What pushed Hiver to go from shared inbox space to helpdesk space? •How Hiver qualifies MQLs and SQL? Tune in and enjoy!

Creators & Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Every #SaaS company plays for high stakes, but what does it take to dominate the market right now? 🚀

Look no further than Paris Talks Marketing - the ultimate podcast for SaaS marketers, entrepreneurs, and business owners.

Hosted by Paris Childress, we’re featuring deep dives into the latest industry trends with the top SaaS B2B founders and marketing leaders who reveal what it takes to succeed in B2B SaaS marketing.

Join us as we share insights on testing new tactics and uncovering the latest developments from digital landscape giants like Google, Facebook, and LinkedIn. Tune in and conquer the SaaS market today!