Paris Talks Marketing

Are you still doing content marketing the old way and waiting on results? You could be making a better impact on your target audience by thinking outside the box.

In this episode, I interviewed Mohita Nagpal, VP of Marketing at Hiver. Hiver is a Gmail-centric customer service solution that helps teams collaborate on shared inboxes.

Mohita shares innovative ways of creating a revenue-driven content marketing strategy. After all, "B2B is not an excuse for being boring".

Hear more in this episode:

•How has Hiver learned to innovate with content marketing and different channel?
•What to do when webinars and e-books no longer work for demand generation?
•What pushed Hiver to go from shared inbox space to helpdesk space?
•How Hiver qualifies MQLs and SQL?

Tune in and enjoy!

Show Notes

Are you still doing content marketing the old way and waiting on results? You could be making a better impact on your target audience by thinking outside the box. In this episode, I interviewed Mohita Nagpal, VP of Marketing at Hiver. Hiver is a Gmail-centric customer service solution that helps teams collaborate on shared inboxes. Mohita shares innovative ways of creating a revenue-driven content marketing strategy. After all, "B2B is not an excuse for being boring". Hear more in this episode: •How has Hiver learned to innovate with content marketing and different channel? •What to do when webinars and e-books no longer work for demand generation? •What pushed Hiver to go from shared inbox space to helpdesk space? •How Hiver qualifies MQLs and SQL? Tune in and enjoy!

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.