WEBVTT

NOTE
This file was generated by Descript 

00:00:00.020 --> 00:00:00.500
Hey, Bo here.

00:00:00.500 --> 00:00:01.220
Hope you're doing well.

00:00:01.220 --> 00:00:04.789
I wanted to talk real quick about a
very common limiting belief that I

00:00:04.789 --> 00:00:09.009
think a lot of creators and coaches
have that prevents them from being

00:00:09.009 --> 00:00:12.520
successful and having a business that
actually gives them what they want.

00:00:12.540 --> 00:00:16.249
A business that feels easy to
run and is very profitable.

00:00:16.269 --> 00:00:19.739
I think sometimes we have this
belief that like if something

00:00:19.759 --> 00:00:23.559
that we're doing isn't working,
that we need to do something else.

00:00:23.579 --> 00:00:27.629
So for example, maybe you have a product,
let's say it's an online course, and

00:00:27.659 --> 00:00:31.229
it's not selling that well, you're not
making that many sales of that course.

00:00:31.250 --> 00:00:34.129
So you might think, well, I should
create another product, right?

00:00:34.129 --> 00:00:36.499
I should create a second product
and maybe that product will

00:00:36.519 --> 00:00:37.780
sell better than this one.

00:00:37.800 --> 00:00:39.230
And we do this.

00:00:39.230 --> 00:00:41.740
And I see a lot of people get
stuck on this hamster wheel.

00:00:41.740 --> 00:00:45.660
And myself included, I've done this
so many times it's like you think

00:00:45.660 --> 00:00:48.660
you need to do something else because
the thing you're doing isn't working.

00:00:48.660 --> 00:00:52.700
But you have to ask yourself, why is the
thing you're already doing not working?

00:00:52.720 --> 00:00:55.980
instead of doing something else and
adding something else to your plate,

00:00:55.980 --> 00:00:58.940
which is just gonna create more
overwhelm for you, just take the thing

00:00:58.940 --> 00:01:01.190
you're already doing and make it work.

00:01:01.210 --> 00:01:04.349
If that product isn't selling, you don't
need to create a whole nother product.

00:01:04.349 --> 00:01:06.770
The product isn't the problem,
it's the other things.

00:01:06.800 --> 00:01:08.470
It's the marketing of the product.

00:01:08.499 --> 00:01:11.129
maybe you're not getting enough
traffic to the product, getting

00:01:11.129 --> 00:01:12.570
enough people to see the product.

00:01:12.589 --> 00:01:16.869
Maybe you need to, change your launch
strategy or build an automated funnel

00:01:16.869 --> 00:01:20.619
that sells that product for you and
improve your marketing and your messaging

00:01:20.619 --> 00:01:24.629
around that product If you just did
that and made the one thing you're

00:01:24.629 --> 00:01:29.459
doing successful, then you wouldn't have
this need to keep doing new things and

00:01:29.459 --> 00:01:31.019
keep adding new things to your plate.

00:01:31.039 --> 00:01:35.219
And you could have a very simple business
that gives you peace of mind and you could

00:01:35.219 --> 00:01:37.109
just sell one product if you wanted to.

00:01:37.109 --> 00:01:40.309
I mean, I often tell people like,
just focus on one product until.

00:01:40.613 --> 00:01:41.333
You have freedom.

00:01:41.333 --> 00:01:45.343
You know, like sell one thing until that
one thing is producing enough income for

00:01:45.343 --> 00:01:49.323
you on a very consistent basis to give
you the financial freedom that you want.

00:01:49.343 --> 00:01:53.503
And then maybe after that you can go
create some other products and stuff.

00:01:53.523 --> 00:01:56.463
But until the one thing is working,
there's no point in trying something

00:01:56.463 --> 00:01:59.943
else because you're not addressing the
reason why the one thing isn't working.

00:01:59.963 --> 00:02:02.003
So what you're gonna end up
doing most likely is you're

00:02:02.003 --> 00:02:03.323
gonna go create something else.

00:02:03.343 --> 00:02:06.313
And the the other thing that you
create, the second thing you create.

00:02:06.333 --> 00:02:09.503
It's gonna have the same exact problems
as the first thing you create, if the

00:02:09.503 --> 00:02:12.133
first thing isn't working, it means
there's some elements that you're.

00:02:12.146 --> 00:02:15.406
missing, there's something you're not
seeing, and so you're gonna go repeat the

00:02:15.406 --> 00:02:17.816
same pattern with the other things you do.

00:02:17.836 --> 00:02:21.009
you have these blind spots, you
have things that you're not looking

00:02:21.009 --> 00:02:22.449
at or things you're not aware of.

00:02:22.469 --> 00:02:25.799
until you address those things, it
doesn't matter how many things you create.

00:02:25.819 --> 00:02:29.559
Everything you create is going to have
the same flaws, and it's still not

00:02:29.559 --> 00:02:31.209
going to work as well as you want it to.

00:02:31.229 --> 00:02:33.879
So what is the thing
you're already doing and.

00:02:33.899 --> 00:02:37.259
Just make that better, make it better
and better and better the product.

00:02:37.279 --> 00:02:40.549
Make it better If it's not selling,
you know, improve the product, improve

00:02:40.549 --> 00:02:42.099
the marketing, get more traffic.

00:02:42.119 --> 00:02:45.059
find different ways to get more people
to see the one thing you're selling.

00:02:45.059 --> 00:02:47.856
Because if you can't make,
let's say six figures a year.

00:02:47.876 --> 00:02:52.176
If you can't make six figures a year
selling one product, what makes you think

00:02:52.176 --> 00:02:56.536
that having two or three or four products
is going to get you to six figures a year?

00:02:56.556 --> 00:02:59.286
If you can't even make one product
work, how are you gonna make four?

00:02:59.306 --> 00:03:03.086
How are you gonna make 2, 3, 4, 5
products work if you can't even make one?

00:03:03.106 --> 00:03:05.686
just adding more things to
your plate is not the answer.

00:03:05.706 --> 00:03:08.766
It's usually just making the
thing you're doing work better.

00:03:08.786 --> 00:03:11.336
you don't need multiple
social media platforms, you

00:03:11.336 --> 00:03:12.686
don't need multiple products.

00:03:12.706 --> 00:03:13.966
You don't need multiple.

00:03:13.986 --> 00:03:16.656
Sales funnels you don't
need multiple lead magnets.

00:03:16.676 --> 00:03:19.906
You can be very, very successful
with just one of each thing.

00:03:19.926 --> 00:03:23.716
Have one lead magnet, one
product, one sales funnel, one

00:03:23.716 --> 00:03:25.486
strategy for selling that product.

00:03:25.506 --> 00:03:28.776
And just do it over and over
again until you're a master at it.

00:03:28.796 --> 00:03:32.526
And that's the strategy I recommend
is just like, keep things super

00:03:32.526 --> 00:03:35.926
simple and then just constantly
iterate on what you're doing

00:03:35.956 --> 00:03:37.126
and improve what you're doing.

00:03:37.146 --> 00:03:40.326
And this is the only thing
that has ever worked for me.

00:03:40.326 --> 00:03:43.646
Like I've seen the pattern, like
at any time I'm struggling in my

00:03:43.646 --> 00:03:45.766
business, it's always because I'm.

00:03:45.786 --> 00:03:47.376
not listening to my own advice.

00:03:47.376 --> 00:03:50.756
You know, like I'm trying to do too
many things and every time I've had

00:03:50.756 --> 00:03:54.966
the most success in my business, it's
always been when I laser focus and I keep

00:03:54.966 --> 00:03:58.466
things super simple and I don't try to
create multiple products, multiple lead

00:03:58.466 --> 00:04:00.356
magnets, multiple funnels, all this stuff.

00:04:00.376 --> 00:04:03.396
When you keep it simple, that's
when you're able to scale your

00:04:03.396 --> 00:04:05.066
business with peace of mind.

00:04:05.086 --> 00:04:08.216
So just a suggestion for you, and
I'll talk to you in the next one.

00:04:08.236 --> 00:04:08.656
Peace.