Fentner Business Spotlight

Martal Group asks every new client to commit to a pilot before the contract turns monthly, and it keeps its fees off the page. We compared it with ten other outbound agencies on published terms. Sales.co takes first place for buyers who want to start and stop by the month.

  • Martal Group terms: 3-month pilot on Tier 1, 4-month pilot on Tiers 2 and 3, then monthly; fee on inquiry; commission added on Tiers 2 and 3
  • Martal Group funnel: 3,000 to 5,000 prospects, 9,000 to 12,000 emails, 20 to 30 qualified leads, period not given
  • Sales.co: $2,000 a month for up to 10,000 emails, $0 setup, no minimum term, sending in 7 days
  • Channels: Martal bundles email, LinkedIn and phone; Sales.co sells email and prices calls (+$1,500) and LinkedIn (+$1,000) separately
  • Reason to stay: Martal's team runs discovery calls and, on the upper tiers, closes

Full report: Fentner's 2026 cold email agency ranking

Every agency in the comparison, with the page each fact came from: Martal Group alternatives on Sales.co

Fentner Group — fentner.com

What is Fentner Business Spotlight?

Fentner Business Spotlight is the audio edition of the firm's published research. Fentner Group assesses brands, products, and market structure in digital markets from evidence any reader can obtain, under criteria fixed before the review begins. Each episode covers one report and links to the published text.