In this episode of The SaaS SEO Show, we’ve interviewed Brian Shumway, Director of SEO Product at Upwork, and discussed programmatic SEO, technical SEO, and more.
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Timestamps:
- (01:54) - Who is Brian Shumway?
- (02:35) - Brian’s background.
- (04:03) - What is Upwork?
- (06:21) - Brian’s learnings.
- (08:56) - Unique challenges regarding SEO at Upwork.
- (10:40) - How to identify emerging topics?
- (17:01) - Programmatic SEO.
- (20:31) - How to optimize your crawl budget?
- (24:23) - Technical SEO hygiene.
- (27:40) - How is Upwork approaching localization?
- (29:10) - Thoughts on SGE.
- (31:20) - Brian’s opinion on generative AI.
- (33:11) - The future of SEO.
- (35:59) - Learn more about Brian and Upwork and get in touch.
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Useful Links:
Website: https://www.upwork.com/
Brian on LinkedIn: https://www.linkedin.com/in/bshumway/
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Stay Tuned:
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This episode is sponsored by Ahrefs.