Chris Pilsner is Executive Director of Relationship Management & Digital Experience at UMass Amherst.,
In this episode, she shares her proven strategies for breaking down organizational silos and driving digital transformation in the higher education space.
Drawing on 15+ years of experience in major advertising agencies and a deep academic background, Chris reveals:
- How she navigates change management challenges
- Builds cross-functional alignment around major CRM initiatives
- And balances student expectations with institutional constraints.
Learn her approach to managing email overload that impacts student success, maintaining student-centric focus through cross-functional collaboration, and more.
=== Connect with Chris:
- LinkedIn: https://www.linkedin.com/in/cfoleypilsner/
- Website: https://www.umass.edu
=== Resources:
UMass IT strategic plan: https://www.umass.edu/it/strategic-plan
=== About the Everything Clicks podcast:
Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.
📣 Subscribe now for more insights on creating digital experiences that convert.
📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/
🌐 Smart Panda Labs: www.smartpandalabs.com