Benji is the co-founder of the content marketing agency Grow & Convert, which works with B2B SaaS companies.
I wanted to bring him on because I took Benji's course Customers From Content (now called Become a Top Content Marketer) when I was first starting out in marketing and it was a paradigm shift for me. Benji is one of the first people to really instill the practice of customer research into me and show how it applies very practically.
You'll hear about Benji's end-to-end content marketing playbook that's proven to get customers, the relationship between marketing and psychology, and the surprising truth about product-market fit.
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What is Everything Is Marketing?
Join host Corey Haines as he explores marketing in all its facets and dimensions through conversations with honest marketers, entrepreneurs, and even people who don't consider themselves marketers at all. This podcast will help you get out of your echo chamber and create unique marketing by learning from vastly different types of people, strategies, and industries.