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This file was generated by Descript 

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Welcome to the Soul Touched by Dogs
Podcast, the show for dog lovers who

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see dogs not as toys or tools, but
wise souls worth our respect and care.

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I'm an Herrmann, and I'm your host.

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I talk to poor some humans, people who
do great work for dogs and their people.

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So come and join us for
today's conversation.

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Anke: Hello and welcome, Peter.

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I'm absolutely delighted to have

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Peter: you here today.

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Thank you very much, Anke, for inviting
me for a wonderful chat with you.

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It's an absolute pleasure.

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Thank you.

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Well,

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Anke: thank you.

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I'm really looking forward to it
because you bring something that I can

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comfortably and confidently say that
listeners you have not seen before.

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Peter: That's very true.

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That's very true.

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. 
Anke: So before we go there, why don't
you share where you are based and,

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uh, you know, what's your business?

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Well, my

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Peter: name's Peter Antonio and
I'm the inventor and CEO of Dog

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Fender, uh, based in the uk.

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Um, and it's a product quick.

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Preview is a product that actually
defends your dog from an attack.

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So, and that's really, it's
very basic, um, description.

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I, yeah,

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Anke: I just, when I first heard
about it, I was like, Oh my God, I

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wish I'd had that, uh, that horrible
day back in the day with Leo.

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So how did you come to creating that?

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Like, what was the story for you there?

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Peter: Well, it happened five years ago.

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So back in 2018, when you know, it was
just a walk that Murphy and myself would

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do, you know, and it's a regular walk.

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And but this day was very different, you
know, I suspected something was going

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on with another dog approaching Murphy,
and I tried to get in between them both.

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And to protect Murphy without You
know, putting myself in danger.

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However, this dog grabbed Murphy by the
throat, pinned him to the ground and,

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um, I had little option but to intervene.

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Through intervening, um, I did save
Murphy's life that day but, you

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know, he was, he suffered severe
wounds to the throat and neck and

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I also, um, uh, had severe cuts
and, uh, and bites to my hands.

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Um, I did manage to get the dog
off and, um, You know, we rushed

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Murphy, um, to the vets and I
was persuaded to go to hospital.

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It was quite a traumatic day for me, you
know, uh, lots of things happened, you

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know, on that day, um, the screaming and
the shouting and, and the dog's owner.

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You know, hitting on me while I was
trying to save Murphy from his dog.

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It was quite a surreal situation and
something that really affected me.

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And, you know, the after effects of
Murphy, you know, from that attack was

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Very, very visible and, um, he suffered
from trauma, anxiety, stress, and he

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really didn't want to go out at all,
I had to carry him for quite a long

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time, and I vowed while he was getting
better that I would make something for

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him that would, so no doc could ever
do that again to him, and, um, I really

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didn't know what I was going to make, and
some very strange, um, events happened

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which led me to make my prototype
out, um, using, um, Anke Herrmann.

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An electrical fly squat, my grandson's
remote control car, some drawing

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pins, uh, and, you know, uh, earbud
casings, uh, you know, a case, and

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I put it all together never thinking
that this was going to work, you

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know, six months later, Murphy had it.

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Basically started to get back
to normal, but still showing

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signs of anxiety and stress.

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But he had my, my homemade
collar on, um, which at the time

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was called the Murphy Collar.

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And it was only made for Murphy,
and I really didn't think it was

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ever going to work, and I didn't
ever think that I would ever use it.

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That was the thing.

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I made something, only because I promised
Murphy I would make something, but I

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didn't believe that I would ever use it.

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Six months later, we was out in
the park again, and he was attacked

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by another dog, a large dog.

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I pressed the remote control, praying
that the dog friend that, you know,

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the, the Murphy collar would activate.

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It saved Murphy's life.

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And from that day, five years
ago, I have been devoted.

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In bringing the Dog Fender
collar to market to hopefully

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help owners defend their dogs
safely without them intervening.

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Um, and doing this in a very
effective, efficient way.

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I love it, I love it.

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I

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Anke: just kind of imagine
Murphy collar, Murphy collar.

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So basically explain
to people how it works.

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So you've got

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Peter: the collar.

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So, okay, so let me just turn this off.

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So I have to swipe it to
turn it off so we can see.

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So basically, um, once
this is on your dog.

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Using the remote control, which we
call the key because you need this as a

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safety feature because it's child proof.

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There's no button so you can't turn
it on accidentally, which is great.

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So using the key, using the key you
swipe across the face of the dog

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fender collar and the green LEDs
will indicate battery reserves within

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the collar, and then it will go to
amber solid LEDs, which indicates now

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that the collar is in standby mode.

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So you, it's, it's basically a
collar, you've got your lead on.

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That's what you do before
you go out with your dog.

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That's correct.

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So you've now prepared.

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So now what the collar is doing is waiting
for a command from the remote control.

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So let's go through the
very quick part first.

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So you've, you've obviously
got the night lights, which are

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operated via remote control.

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Very, very convenient.

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How many times have I
lost my dog at night?

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I mean, I don't, I mean, it's so bright.

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I mean, sometimes I used to laugh.

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Now I see you, now I don't.

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Now I see you, where are you?

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And he'd be over there, and
then he'd be over there.

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And I'd be turning this off
and on, and it'd be quite

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funny because it's so bright.

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So that's a wonderful feature to
have, and it really does help.

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However, the main feature of the
Dog Fender Collar is to defend

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your dog, and to do this in a
very practical, user friendly way.

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And how you do this is, you have a
defense button, which if you press once...

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It will indicate with one LED on the
remote control, and now the Dog Fender

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Collar is Indicating red flashing LEDs.

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So, and this is indicating to me
that it's in defense level one.

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You have three defense levels.

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So if I press it a second time,
defense level two for medium sized dog

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aggression, defense level Three for
large dog or extra large dog aggression.

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Now, how does this work?

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So let's put it back to defense level one.

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'cause sometimes when I'm talking
about the collar, I actually touch it.

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, . Uh, I've had enough of that.

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Uh, I've, I've touched this collar
possibly about a thousand times

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while I've been prototyping it.

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So now it's in defense level one.

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So what exactly is it?

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The, what is it doing?

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It's actually creating a
static barrier, a shield.

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around your dog's throat.

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And the throat is the most instinctive
attacking part of your dog's body.

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So if a dog is really seriously and
inflicting serious injury or death to

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your dog, it will go for the throat.

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And what will happen if there is any
mouth contact to any part of the collar

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by the aggressor, The Dog Fender Collar
will release a stimulant and directly into

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the aggressor's mouth and only into the
aggressor's mouth and it's although the

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stimulant is very low in voltage, it has
a very, very potent response to that so

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you can actually see it's actually gone to
standby mode because as a safety feature,

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we have added a 60 second timer so if
you forget to turn Like, I would forget

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because I talk to dog owners, we all talk
to dog owners, sometimes if you've got

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it into the defense mode and, you know,
we don't want to keep it in defense mode

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so it automatically deactivates itself.

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However, if it's in a defense mode, you
can deactivate the collar at any time, any

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time by pressing the deactivate button.

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So, you know, That's basically
in a nutshell, really.

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Anke: Yeah, so it's almost like, you
know, we were talking before and it sort

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of reminds me of those, uh, collars for
Spanish masters that have the kind of

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picture, like the spikes on the outside.

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Yes.

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Basically a more sophisticated

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Peter: version of that.

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Yes!

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Yes, you know, those collars were actually
being, you know, people did have those

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collars, you know, a few years back.

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I don't see many dogs with those now.

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I think a lot of people
now carry pepper sprays.

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Um, and however, you know, the pepper
sprays work for certain things.

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I'm a bike rider.

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I've been chased by a dog many a
times, you know, uh, you know, so, you

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know, spray a pepper spray as you're
driving your bike, not a big deal.

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But however, if your dog is attacked
by the time you've reached for

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your pepper spray, sort it where
you're pointing it and spraying

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your, you know, the pepper spray.

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It would actually spray your dog as well
and everybody else that's around so and

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the after effects are seven to eight
hours of really a painful experience.

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So it's, it's, it's a long, it's
a, it, the last, it would last, the

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effects would last for a long time.

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Whereas Dog Fender lasts for a long time.

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a second and that's enough to get that
dog off and not want to go back again.

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So very practical dog
fender is very clean.

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It's it's precise.

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It works precisely.

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And it's very easy to
press buttons very quick.

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And

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Anke: it doesn't.

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And you were saying the even like when
it's in standby, you know, I think, I

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think what I'm most love about it is is
that peace of mind for the owner, right?

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It's that like knowing that your
dog's got this on, you know,

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there's the two, there's two pieces.

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I mean, you explained that dogs perceive
even the standby sort of probably deters

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Peter: them from even getting close to

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Anke: your dog, you know, and the owner
would be I mean, I certainly would feel

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more confident and more relaxed, like
knowing that that like we're protected,

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you know, so, and so that means my
presence would change, which would also

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Peter: Absolutely.

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And we know that the dogs feed off your
own personal, you know, your own feelings.

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So if you're walking around,
you know, with the dog on your

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collar and you're stressed.

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out of your mind.

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Well, the dog's also going to be
stressed out of their mind as well.

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So it does, you know, I've sold the
dog Fender Collar to a lot of people.

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People bought it from all over the world.

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And you know, the reviews say
it does give them peace of mind.

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I'm not saying don't be vigilant anymore.

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I'm not saying don't be,
you know, looking around.

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You have to still be a responsible owner.

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The Dog Fender Collar is
merely the last resort.

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It's the last line of defense.

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You still got to be a
responsible dog owner.

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However, if a dog does approach your dog
and you're, you're, you're, you're feeling

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uncomfortable with the situation, just
put it into a defense mode, whether it's

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a small dog, a medium or a large dog.

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You know, it's very simple.

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It's that simple.

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And it does give you peace of mind.

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I've been told that by a lot of
people and have by, by giving you

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peace of mind, it gives you a better
outside walking experience as well.

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And it also gives the dog a better
experience as well, because you can

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now leave your dog off the lead and not
worry so much because you have help.

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I've been in that situation
Anke, as I know you have as well.

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It's a very lonely situation to be in.

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When your dog is attacked, no
one's going to offer to help.

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It takes a second to kill your dog.

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A second.

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You know, so people are always going to
be nervous of their dog, but with the Dog

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Fender Collie, you know, you've got...

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I call it basically an angel
on your shoulder, really.

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I mean, you've got help.

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You've got help.

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You're not out there on your own.

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You've got some help.

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And that's what, which is
lovely, which is lovely.

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Anke: So where can people go find out
more about you, get in touch with you?

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You know, get on the waiting
list for the next batch.

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Peter: Well, you know, we didn't
really know that the first batch

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would be sold so, so quickly.

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Um, we've done very minimal,
um, you know, um, advertising.

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And in actual fact, all
we've done is organic posts.

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Um.

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So we, we were really caught off guard,
really caught off guard, and I thought it

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was going to take a long time to sell a
couple of thousand units, but it didn't.

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They sold very, very quickly and
we've had some great response

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from those people as well.

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And our next batch, unfortunately,
is about eight weeks now for them

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to come into the UK, which is...

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You know, I'm sorry to say, but that's
just the time people are listening

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Anke: to this, it's going to
be a little less than that.

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So where are we going to send them?

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Peter: Well, I mean, DogFenders
is available worldwide.

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You know, we've, we've got
our fulfillers in America now.

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Our own personal fulfillment
company in America and Australia

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as well, because we've had so much
interest from America and Australia.

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So, um.

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Hopefully we'll get them
sooner than eight weeks.

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But you know, you know, it's, it's
something that it's a new product.

00:14:16.338 --> 00:14:17.778
It's a new company.

00:14:18.048 --> 00:14:19.088
It's a new setup.

00:14:19.728 --> 00:14:24.178
You know, we need time to sort
of get things going and moving.

00:14:24.178 --> 00:14:27.498
But you know, the response
has been just Unbelievable.

00:14:27.688 --> 00:14:28.148
I love it.

00:14:28.178 --> 00:14:28.388
So

00:14:28.428 --> 00:14:29.238
Anke: dogfender.

00:14:29.268 --> 00:14:30.438
com is the place, right?

00:14:30.838 --> 00:14:31.568
Peter: dogfender.

00:14:31.608 --> 00:14:31.768
co.

00:14:31.768 --> 00:14:32.468
uk.

00:14:32.678 --> 00:14:32.838
dogfender.

00:14:32.888 --> 00:14:32.988
co.

00:14:32.988 --> 00:14:33.718
uk.

00:14:34.258 --> 00:14:34.658
Absolutely.

00:14:35.518 --> 00:14:40.118
If you want any information about
DogFender, please visit dogfender.

00:14:40.119 --> 00:14:41.038
co.

00:14:41.038 --> 00:14:41.288
uk.

00:14:41.548 --> 00:14:43.458
It's got loads of information on there.

00:14:43.668 --> 00:14:45.288
There's a phone number on there as well.

00:14:45.288 --> 00:14:48.448
And there's always someone there
to give you some advice or help

00:14:48.448 --> 00:14:52.178
or, you know, explain to you
the products in further detail.

00:14:52.523 --> 00:14:52.633
I

00:14:52.633 --> 00:14:53.003
Anke: love it.

00:14:53.073 --> 00:14:53.273
Love it.

00:14:53.293 --> 00:14:56.103
So obviously, if you're listening on
the podcast, it's on the show notes.

00:14:56.343 --> 00:14:59.133
If you're watching, then
obviously it's on the page that

00:14:59.133 --> 00:15:00.403
you're, you're watching this.

00:15:00.653 --> 00:15:02.053
So thank you so much, Peter.

00:15:02.363 --> 00:15:05.523
Um, yeah, I hope you sell
loads and loads of those.

00:15:06.113 --> 00:15:06.143
It's

00:15:08.503 --> 00:15:12.233
Peter: just great to know that there
are dogs out there being protected.

00:15:12.283 --> 00:15:13.583
That's all that matters to me.

00:15:14.113 --> 00:15:15.333
The dogs are being protected.

00:15:15.678 --> 00:15:20.668
Owners are being protected, um, and
the dogs that are attacking also will

00:15:20.678 --> 00:15:23.878
have a chance that, you know, that
they, you know, that they don't have

00:15:23.878 --> 00:15:28.428
to be so wrongfully euthanized, which
is terrible because we all know in the

00:15:28.428 --> 00:15:31.118
majority of the time it's the owner's
fault, it's not the dog's fault.

00:15:31.658 --> 00:15:33.458
So I'm just happy to help.

00:15:34.678 --> 00:15:35.008
Love it.

00:15:35.158 --> 00:15:35.668
Thank you.

00:15:36.268 --> 00:15:37.268
Thank you very much.

00:15:39.036 --> 00:15:40.266
Thanks so much for listening.

00:15:40.786 --> 00:15:45.086
If you enjoyed the episode, don't forget
to subscribe, and leave a review so

00:15:45.186 --> 00:15:46.966
other dog lovers can find the show.

00:15:47.756 --> 00:15:51.246
If you haven't already, head
over to soul touched by dogs.

00:15:51.676 --> 00:15:57.246
com and sign up for weekly doggy cuteness
tips, recommendations, and personal

00:15:57.346 --> 00:15:59.716
stories to warm your dog loving heart.

00:15:59.717 --> 00:16:03.446
And if you know a pawsome human
you think I should interview,

00:16:03.866 --> 00:16:05.006
I'd love an introduction.

00:16:05.486 --> 00:16:07.316
Email me at Anke.

00:16:07.586 --> 00:16:11.821
That's A N k E at Soul
touched by dogs.com.