The Digital Commerce Daily — August 17, 2026
In this episode:
• Fruugo's swing from loss to £1.4 million profit signals that cross-border marketplace models can work — and this one quietly connects millions of European shoppers to sellers across 50+ countries.
• Traffic arriving from ChatGPT, Perplexity, and other LLMs is behaving differently to organic search visitors — and ecommerce brands are only just starting to measure it properly.
• The EU's incoming PPWR packaging rules could impose disproportionate compliance costs on small ecommerce brands and cross-border sellers at exactly the wrong moment.
Hosted by Marco & Klara. New episode every weekday.
Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing
What is The Digital Commerce Daily?
Your 8-minute briefing on the platforms, players, and profits driving digital commerce today. Hosted by Marco and Klara.