4. What's in it for the customer?

Show Notes

If we don't first identify, specifically, what's in it for the customer in a macro sense, growing our company can be much more challenging than necessary.

In a micro sense, if we don't identify, specifically, what's in it for the customer for individual processes, we don't have the cornerstone for our training and gaining compliance from employees.

In either case, without identifying specifically what's in it for the customer, we also lose the foundation for our messaging, marketing and sales processes.

What is Service Industry Success?

Service industry business expert Brian Harding draws upon his many years of experience to share insights, strategies, tactics, and ideas to help business owners in service industries (like contractors, home and auto repair services, IT providers, CPAs, and B2B businesses) overcome challenges in their businesses. Brian takes on a wide range of topics small business owners face with growth, delegating, customers, employees, and processes, as well as the internal struggles and fears small business owners must overcome to build the business and lifestyle they dream of.