Ladies and gentlemen, watchers from around the world,
and of course, the live audience here at the Pod
Duty Theater in Pittsburgh or just outside
Pittsburgh, welcome to the Global Podcasting
Meetup featuring the Feel better the podcast mogul. But really,
right now, we are going to the man of the hour
himself, Jeff.
Hey, everybody. Welcome to the Global Podcast Meetup. I'm Jeff. What an
introduction. Thank you, Phil, for getting that set up tonight. We're gonna see Phil in
about 20 minutes. This is our third global podcast meetup. We
also do the Pittsburgh Podcast meetup coming up. April 19,
Easter weekend. If you're in between Good Friday and celebrating
Easter Saturday, I don't know if you're doing anything. We have pizza and
drinks and we talk podcasts, and we get about 20 people in the room.
We share tips, we find out where you're hung up at, and we
try to get you over those hurdles that are keeping you from live podcasting
or recording a show in your home studio. We do all of that at the
Pittsburgh podcast meetup. Ticketsdoodie.com Just like you got here
tonight to go to the Global Podcast Meetup. So one
of the things I wanted to do tonight, there's a show I've been working on.
It's a live show and it's a news show. So I'm trying to
combine doing a live podcast with a live news
show. Before I get into that, oh, I got a clicker
here. The show is called Padoodi in
the News. That's me. I wanted to do Padoodie Lewis after Huey Lewis.
Padoodie Lewis in the News. But people kind of frowned about on doing
that. Like, hey, just you kind of. Kind of close on some copyright there. So
the. The show is Padoodi and the News. This is
going to be the first episode. Is anybody ready? Does anybody think I could do
this? We're going to have. Phil's going to join me on stage and add some
commentary to some of my stories. So the basis before I get into the
show, I even have a theme song for it, is I want to give
you information on things that are happening right now in live
podcasting. This is an area that's growing leaps
and bounds. Even from when I started researching for the show to just
last week. It's gone from hardly ever finding
people doing live shows to I have 10 and
12 live shows with news stories coming in each week. So people
are starting to do this as a form of entertainment, and I
want to take that information, show you what people are doing around the
world, and let's build on that in the Pittsburgh area. Make Pittsburgh kind of like
the Hollywood of podcasting. So
without further ado, let's hear that
Padoodi in the News theme song. Step right up. It's the sound of the hour.
PO D's here with the podcast power. Breaking the news with a
dash of flare. Live on the stage. We're taking you there.
Yeah, that's the groove. Bringing you stories that make you move.
Lights flash bright with the crowd and viewers Pope duty and the news they
knew.
Hey, everybody. Welcome to But Duty in the News. This is the first episode of
a live podcast recorded live in front of a live audience. It's all the
live podcasting news you need. Things that have happened in the past
week, I'm going to share those things with you. But of course, we're at a
podcast theater right now, perhaps the first in the world. We haven't verified
that by Guinness or anything like that. I'm just kind of saying it out loud
till somebody challenges me. But I believe this is the first podcast
theater in the world. A space dedicated to podcasting the way
comedy clubs are dedicated to comedians, the way rock venues, music
venues are designated to musicians. This is a space that's
built for live podcasting and the goal, and I hope the people in the audience.
You really feel the same feeling you get when you listen to a
podcast. Maybe in your morning commute or on a workout. It should
feel almost that one on one experience where you're kind of get
pulled into the stage, you're kind of immersed and that's the whole. The whole room
is surrounded by only three rows of chairs. So you're always close, you're always up
front, you're always in the show. And we, we're going to bring up our special
guest on our episode one. But I wouldn't, wouldn't be fair if I didn't tell
you about. We had some upcoming events, a great show next week, the
Crips and Corks podcast. You've probably heard me call them boozy ghosts
before they tell ghost stories. They pair those with a wine
so there'll be a nice beverage and
podcast for you next week. A great show to watch. We have the
Pittsburgh Podcast Meetup. We get together. About 20 Pittsburgh podcasters
show up and we talk podcasts and we talk everything
between things that you're having challenges with, audio problems,
recording all these things that you need help with. We all work together,
all 20 of us, to figure out problems or solutions to
your problems. Then I'm bringing in A magic show. I'm pretty excited about this.
All the way from New York. We have a magician coming in for four
shows. We already sold out one show. It's the first show we've ever
sold out. Oh, yeah, look at that. I got a clicker.
We got Paul Antonio Magic, April 26. There's actually four
shows now. We just added a fourth show because he sold out one.
We have the Torenum Night Market. This is a challenge to
Pittsburgh podcasters. Every second Thursday, starting in
May, all the way through November, they do what's called a night market in
Tarantum. Now, they used to close off the street that I'm on, and there was
vendors and food vendors and artists and crafters,
but they're moving that down to the river. So it's. It's going to be two
blocks away from here. Now, it's not the ideal, but we're going to have a
whole night of open stage live podcasting. I'm looking
for six podcasts in the Pittsburgh area who want to. Every
30 minutes, we're going to flip out and put a new podcaster on stage and
just have this open stage. Super fun time, really
showcasing the talent of Pittsburgh. Podcasters are the people who are in the to random
area. Free tickets. You come down, hang out, you want to leave and go get
a. They have some good barbecue or Korean tacos, go down to the
river and get some snacks. Now I have the power of the clicker
and all these dates and deets@paduti.com pod
uty.com it's how you got to this event tonight. It's how you can get the
future events coming up@piduti.com in my
new. My new promotion, I'm really not doing
anything different, but changing the way that I'm telling you how I'm doing it. We'll
pay you up to $500 to produce one of your
episodes on our stage. Now people are like, $500? And my wife freaked
out. She's like, we're gonna get $500. And this is based on
performance. So there's no rental fees. If you want to come here and use the
stage. There's no hidden costs. There's no minimum ticket
requirements. The way that the business model works here. You come in,
we build a landing page. We help you sell tickets. We. And we produce
the event for you. We give you back the recording. We don't take any ownership
over your content. At the end of the night, we sit down and we Split
the door 50. 50. You're not on the hook for anything. You don't have to
sell a certain amount of tickets. You come in, you sell $1,000 worth of tickets,
we'll get you $500 right then and there. I'll, I'll zell you right on the
phone. I know I'm old. I don't do Venmo, but we got to keep it,
you know, somewhat, you know, transactional with the, the banks like to, you
know, make sure you keep. Good records, keep it legal. Keeping it legal. The
voice of God. So this is a new promotion. It's getting a lot of
attention. I've been getting a lot of people reaching out. This is a very lucrative
offer. Instead of having to go to a podcast studio, renting
space, or buying your own equipment, you know, maybe once a month you try out
a live show. There's no risk, no minimum. And we
will, we will get you some money for doing
this. I've done, I've done speeches before on
how lucrative live podcasting can be. If you want to go back and watch
some of those. I'm very passionate on the power of live
podcasting, how just small audiences can equal
thousands of digital downloads. You can really have a big impact
locally because we have a special guest coming up next. It's already 6:42.
I got to get off the stage by seven. We got about five news stories
to cover tonight. And joining us headlining tonight all the way from
Canada. He flew in just to be here to tell us three ways
to make money podcasting. Phil Better. Phil, welcome to the show.
Thank you. I'm also the voice of God if you know. Thank you very much.
Thank you. I had a lovely flight. My arms are exhausted.
No, I'm sorry. That was horrible. That was quite a journey. He
left Thursday a.m. and landed in Pittsburgh at
5pm Friday. Friday, like I said,
my arms are exhausted. So we had to fly from Montreal to
Toronto, Toronto to Tampa, Tampa to Pittsburgh. It seems like there's
a more efficient way to get here, but that's the way they took you. Yeah.
It's also the, the most cheapest way of flying here too. The most cost
effective. Sorry, not cheap. Cost effective way of getting here other
than driving, which is the next time. So on the PDUTI and the
news, it's generally going to be me telling you news stories in a live environment
in front of a live audience. But because Phil's in town, we have a special
guest. Or if anybody'd like to join us and be commentary,
you're welcome to come up on stage. So What I'm going to do is tell
you some stories that are happening in the world of just podcasting, live
podcasting, live shows, and we're going to just riff on them real quick and
go on to the next story. Pretty easy. Just recently posted.
Halfway into the2020s, podcasting isn't slowing down. In fact,
the industry continues to gain momentum. The latest edition of Edison
Research's Infinite Dial report found that podcasts have reached
an unprecedented level of saturation in the United States, where more than half
of consumers above the age of 11 have watched at least
one video podcast. And Infinite Dial was the longest running
annual report covering digital media trends in the United States.
To glean insights about the habits of the American consumption,
Edison researched 5,020 people
split into brackets 12 to 34, 35 to 54 and
55 and up. And the results of the data gathering effort
showed that several digital formats are reaching consumers more than ever
before. 79% of respondents listen
to online audio on a monthly basis. So this
isn't a fad at this point. Like, this has reached market
saturation. 34% of those listen to Spotify the most,
compared to 21% for YouTube Music. And,
well, you've been podcasting for a while. Does any of this surprise you? Not at
all. With COVID
spiking with a million podcasts being released in that one year,
and obviously the podcast being
created have dropped, but the listenership has been doubling and
doubling. Believe there's like 500
million podcast listeners. I don't think 500 million.
500 million worldwide. 500 million would
be more than the United States. I think it was 5
million podcasts. No, no, no, there's 4 million. You're talking to the
mogul here. I'm talking to in the directory. Maybe 4
million podcasts out with 500
million listeners. You miss the listeners. Fair, fair,
fair. But yeah, no, this is something that I'm super happy.
I've been passionate about podcasting for over a decade now. And the fact
that like we are, everybody listens to podcasts now. It's talk
radio of the future, Gen Z, Gen Alpha's
version of AM, FM radios, and it's only going to grow
more and more. Yeah. And especially with YouTube entering the market, Spotify
video entering the market and taking more and more of that attention to the
video stream, whether or not we can get into a whole debate of what is
a podcast, but video is becoming more and more of an.
Of. Of what podcasting is the definition of a podcast, we have people
watching live Online right now. Thank you very much for tuning
in. But what is a podcast? It is all over the
place. The definition keeps growing, and we're seeing more and
more live event podcasts like One Just Happened with
Quentin Tarantino and Roger Avery, the Video Archives. They
brought the podcast to the stage. And in the lively event, Quentin
Tarantino and Roger Avery brought their popular podcast, the Video Archives of the
Stage. The live taping was filled with energy and featured a
surprise screening of a classic film, no Way Out. Fans were
treated to an engaging discussion that highlighted the duo's insights into the film
industry and their personal experiences in the industry. The event
showcased Tarantino and Avery's chemistry and passion for cinema, making
it a memorable experience for attendees. That's something I want to focus
on in our discussion. Overall, the live podcast taping
was a celebration of film culture marked by humor and
nostalgia. But that point of making it a memorable experience
for attendees, that's something that you get with a live
podcast that you don't get by releasing an
episode on a Monday and coming back seven days later and looking at your
download numbers for a week. All you know is X number of people have
access the file. But when it's live and when you start to bring in a
public audience to watch what you're doing, there's real time
feedback. I can tell right now if this show is going to work based on
this format. Doing it the first time live, I'm seeing the facial
reactions. Are you interested? Those types of things. And that kind of
feedback immediately helps me direct and determine the
direction of the show. Like, where should I go if everybody's looking at their
phones, looking up at the sky like, oh, there's a door. There might be a
drip. So they're over here. The roof is leaking a little bit. The first two
seats here, we're going to suggest you stay away from. But you can always look
at the nice roof. Got some nice doors up here. So
that extra element. What you don't get just listening to a podcast on your morning
commute or in your earbuds while you're working out, you get something
extra when you come to a live event, a live event podcast.
And Bill, what do you want to add to that? I just like. Well,
no, too much. You said a lot there. And I have to agree, like,
you have Quintant Tarantino, who is a huge name doing these live events
is if you got celebrities doing live events for their
podcast, you know you're going to be making it's.
It's smart as a Small podcaster to a medium podcaster that
you should be going to locations where you can do live podcast
recording because it's going to make the listeners feel
fomo and they're going to want to come to the next one and the next
one and next one, because they're going to have that opportunity to meet
the mini celebrity that is the host. Because you have to remember, when you're a
podcast host, you're a celebrity. Now you're an influencer. Because
people are listening to you, you are able to influence. And there was
a stat I read that 80% of listeners
trust the podcast host.
That's insane. So if you're a podcast host, you say something, your audience is
going to engage with you, they're going to listen to you, they're going to respect
you. So when you have that live episode, you're going to increase
so much dramatically the respect you have for your podcast. And people are going to
talk about it. Trust me. We go to the next slide. Yeah, because on this
next story, I'm going to file under things we've been talking about. It's true.
This is from the Fireside Blog, and they said, should you be making an
audio or video podcast or both? In
today's digital landscape, the choice between audio and video
podcasts is becoming increasingly significant for creators.
According to Kirk McElhern article on
fireside Blog, audio podcasts are easier to produce, distribute and consume.
They require minimal equipment and allow listeners to engage while
multitasking, whether at home, commuting or working out. That's the same
checklist I've been giving you. The production process is straightforward, with smaller
files that facilitate quick uploads. But on the other hand, video
podcasts are gaining traction, with a notable percentage of listeners
preferring platforms like YouTube. However, they
demand more complex production, including quality lighting and
sound, as well as careful editing to maintain viewer engagement.
While video can enhance the experience by providing visual context,
it is less convenient for listeners who may not be able to watch at all
times. So creators might consider producing both formats. This
dual approach can maximize reach and engagement, as
video content tends to perform well in search engines, while
audio can be distributed across traditional platforms. However,
last point. Podcasters should weigh the time and effort required for
video production against the potential benefits. Very true.
My take on this, if you're a solo podcaster, stick to
audio because most people won't watch you,
watch you, because looking at one person is kind of boring. But
if doing interviews, if you have a co host, make it video because
it adds a level of interactivity to it. Because if
you have a platform like YouTube which allows comments that, you know,
Spotify is only rolling out now and Apple doesn't even have
it, gives you that more interact activity in your podcast.
So do video if you can, but keep it simple,
silly. Yeah, if video is in your horizon at some
point, I usually say start with video. You can always
just get the audio from video. And you're going to
do it more than one time. You're going to do it five times, 10
times, and each time you do it, it's going to get a little bit better
until your 20th time and your 50th time. When you look back at. I'm going
to look back at this first episode and be like, okay, that's what I was
doing wrong. These are things I'm going to work on to improve for episode
two. And by the time I get to episode 10, I won't just be sitting
here reading, da, da da da da. No, he's going to have a teleprompter doing
it all for him. I'll have different ways of giving you. Giving
you the news. Yeah. So I'll figure this out. This is episode one. It's a
little bit rough. I did make really nice slides I was pretty proud of and
beautiful. We'll keep going. We'll keep going. On to the next story. 500 congratulations.
Transistor has is now hosting over 30,000
podcasts. It's a very simple platform, simplifies the
podcasting process, allowing users to record audio and upload it,
while also assisting with submissions to major platforms like Apple Podcast and
Spotify. Sometimes these summaries read like an ad, but this is not. This is not
an ad. Just. It's a host that I've been keeping an eye on. I switched
to in December and I was just excited. They had a little bit of a
growth. They were celebrating 30,000
podcasts. That's great. It's. It's taking market share from the bigger. Guys,
you know, 0.01%. Hey, it's still market
share. Okay. And it's great. And it's allowing smaller people to come in,
smaller podcasts to test it out. When you have these smaller hosting
platforms that come in. And it just allows you more opportunity for us
to grow as an industry. And we're going to file.
Wait, what? What? I don't have a slide for this
one, but I'm going to tell you because I'm really interested in this feature.
I'm not a big Spotify guy. You've probably Heard me talk on the stage before
about Spotify, but this is going to be filed under this
could also work for podcasts. In the recent announcement on
March 20, Spotify introduced concerts near you. I don't know if you've
seen this in your Spotify app, but when you're in there now, the Playlist. Designed
to help users discover upcoming concerts in their favorite artists in their local
area. This playlist is personalized based on listening habits and updated
weekly with 30 songs from artists performing
nearby. I think it also links to ticket sales, so
I'm going to get into my point of where I think this can go. Users
can access full event details and ticket links directly through the playlist,
making easier to plan concert outings with friends to stay
updated. Users are encouraged to ensure their location is currently Here we go.
You're trading something for something. Make sure your location is currently in the
Spotify ZAP Live event section and enable push notifications
for the artist updates now. I think this is for me,
for things that have all the things that Spotify has done. I really
think this is something that goes beyond just
music acts. This is something that like I filed this under the
category of this could also work for a podcast. I do believe in
the future as more and more people we already we read two articles
that were live event podcasts. Those are things that are
happening in areas near you. Spotify also wants you to listen to
podcasts on their app. So if there are music acts in your town
and you listen to music, hey, here's who's coming to your town. If you
listen to this podcast and they're going to be on tour and
passing through, that's also something that this could easily
grow into. I really like maybe where the future of this could
go as we get more live podcasts to the stage. I like it
because it will allow you as an audience to come to the events. Like
you're let's say you're listening to Pot Duty in the News and you don't know
that there's they do a live show every month or something like
that, but you're listening to it and it tells you, hey, Pod Duty in the
News is coming live. You got the podcast mogul coming live. You know, you got
emerging leadership coming live. I'm looking at you, Tamara. You're going to have that
podcast, you know, and you're going to find out, hey,
your audience can come. There's ticket sales. It can help you with
monetizing your podcast. All I see is growth
for both the music industry, and especially the budding podcasting
industry using this. I'm so excited to see where they go with
it. Yeah, the apps aren't typically great at
that recommendation engine of like, oh, you listen to this person, but this
person's also on this show. This show and this show. That's. There's places
that have tried to do that, but it's a very manual process of kind of
assigning yourself to different shows. But with this, if they know that
that act and that artist is touring and they can match that with an
RSS feed or your album that you're listening to, I think that's
very powerful and it's a way to grow a smaller local community.
By that reference engine of Spotify saying, hey, that podcast
you spent 7.8 hours last month listening to, because
we know how much you listen to. They're going to be within 30 miles
of you in. In December. So if that can. That can grow.
If this. If this type of service gets roots, then I'm all.
That's something I'm actually going to be. I'm going to give it. I don't have
a rating, a ratings system yet, but I'm going to give it five
Paduties. Is it. Can I do that? Can I do the five Paduties?
Yeah, we'll go over with it. Five Paduties with an asterisk. It's not assigned yet.
It's only if Spotify can release that. Yeah, so. So
this was episode one. If you want to go prep. We're going to
go be a producer for a second. He's going to be the producer. Thank you,
Phil, for joining us on episode one of Paduti in the News. Phil's going to
take the stage all by himself. We're going to take a little bit of a
break. Come back a little bit after 7pm we're going to clear the stage.
He's going to do a pacing like Gary Vee style, he said. So we're clear
off all the furniture and we will be back in,
like Chuck Woolery would say, two and two. Check right
up. The sound of the hour. Pope duties here with the podcast Power.
Breaking the news with a dash of flare live on the stage. We're taking you
there. Oh, PO duty. Yeah, that's the groove. Bringing you
stories that make you move. Lights flash by with the crowd and viewers.
Pope duty and the news for you.
Step right up is the sound of the hour Po duties here with the
podcast Power. Breaking the news with a dash of flair live on
the stage. We're taking you there oh, hello, Duty yeah, that's the
groove Bringing you stories that make you move Lights flash bright with
the crowd in view of punk Duty and the news for you.
It's. Call of duty
and the news that you
Bring you Stories that make you move
Light splash bright Will be in the news for you
It's Call of duty in the news for you
For.