1 00:00:00,880 --> 00:00:04,424 Ladies and gentlemen, watchers from around the world, 2 00:00:04,512 --> 00:00:08,232 and of course, the live audience here at the Pod 3 00:00:08,296 --> 00:00:11,448 Duty Theater in Pittsburgh or just outside 4 00:00:11,504 --> 00:00:14,664 Pittsburgh, welcome to the Global Podcasting 5 00:00:14,712 --> 00:00:18,488 Meetup featuring the Feel better the podcast mogul. But really, 6 00:00:18,624 --> 00:00:22,104 right now, we are going to the man of the hour 7 00:00:22,192 --> 00:00:24,540 himself, Jeff. 8 00:00:26,170 --> 00:00:30,002 Hey, everybody. Welcome to the Global Podcast Meetup. I'm Jeff. What an 9 00:00:30,026 --> 00:00:33,762 introduction. Thank you, Phil, for getting that set up tonight. We're gonna see Phil in 10 00:00:33,786 --> 00:00:37,602 about 20 minutes. This is our third global podcast meetup. We 11 00:00:37,626 --> 00:00:41,154 also do the Pittsburgh Podcast meetup coming up. April 19, 12 00:00:41,202 --> 00:00:44,834 Easter weekend. If you're in between Good Friday and celebrating 13 00:00:44,882 --> 00:00:48,578 Easter Saturday, I don't know if you're doing anything. We have pizza and 14 00:00:48,634 --> 00:00:51,870 drinks and we talk podcasts, and we get about 20 people in the room. 15 00:00:52,210 --> 00:00:55,882 We share tips, we find out where you're hung up at, and we 16 00:00:55,906 --> 00:00:59,594 try to get you over those hurdles that are keeping you from live podcasting 17 00:00:59,642 --> 00:01:03,354 or recording a show in your home studio. We do all of that at the 18 00:01:03,362 --> 00:01:07,050 Pittsburgh podcast meetup. Ticketsdoodie.com Just like you got here 19 00:01:07,090 --> 00:01:10,842 tonight to go to the Global Podcast Meetup. So one 20 00:01:10,866 --> 00:01:13,834 of the things I wanted to do tonight, there's a show I've been working on. 21 00:01:13,922 --> 00:01:17,722 It's a live show and it's a news show. So I'm trying to 22 00:01:17,746 --> 00:01:21,058 combine doing a live podcast with a live news 23 00:01:21,114 --> 00:01:24,786 show. Before I get into that, oh, I got a clicker 24 00:01:24,818 --> 00:01:28,642 here. The show is called Padoodi in 25 00:01:28,666 --> 00:01:32,514 the News. That's me. I wanted to do Padoodie Lewis after Huey Lewis. 26 00:01:32,642 --> 00:01:36,370 Padoodie Lewis in the News. But people kind of frowned about on doing 27 00:01:36,410 --> 00:01:39,954 that. Like, hey, just you kind of. Kind of close on some copyright there. So 28 00:01:39,962 --> 00:01:43,762 the. The show is Padoodi and the News. This is 29 00:01:43,786 --> 00:01:47,392 going to be the first episode. Is anybody ready? Does anybody think I could do 30 00:01:47,416 --> 00:01:51,200 this? We're going to have. Phil's going to join me on stage and add some 31 00:01:51,240 --> 00:01:54,992 commentary to some of my stories. So the basis before I get into the 32 00:01:55,016 --> 00:01:58,608 show, I even have a theme song for it, is I want to give 33 00:01:58,664 --> 00:02:02,016 you information on things that are happening right now in live 34 00:02:02,088 --> 00:02:05,824 podcasting. This is an area that's growing leaps 35 00:02:05,872 --> 00:02:09,520 and bounds. Even from when I started researching for the show to just 36 00:02:09,560 --> 00:02:13,098 last week. It's gone from hardly ever finding 37 00:02:13,224 --> 00:02:16,518 people doing live shows to I have 10 and 38 00:02:16,574 --> 00:02:20,310 12 live shows with news stories coming in each week. So people 39 00:02:20,350 --> 00:02:24,150 are starting to do this as a form of entertainment, and I 40 00:02:24,190 --> 00:02:28,022 want to take that information, show you what people are doing around the 41 00:02:28,046 --> 00:02:31,542 world, and let's build on that in the Pittsburgh area. Make Pittsburgh kind of like 42 00:02:31,566 --> 00:02:35,222 the Hollywood of podcasting. So 43 00:02:35,326 --> 00:02:38,630 without further ado, let's hear that 44 00:02:38,670 --> 00:02:42,518 Padoodi in the News theme song. Step right up. It's the sound of the hour. 45 00:02:42,574 --> 00:02:46,162 PO D's here with the podcast power. Breaking the news with a 46 00:02:46,186 --> 00:02:49,470 dash of flare. Live on the stage. We're taking you there. 47 00:02:50,330 --> 00:02:53,922 Yeah, that's the groove. Bringing you stories that make you move. 48 00:02:54,026 --> 00:02:57,490 Lights flash bright with the crowd and viewers Pope duty and the news they 49 00:02:57,530 --> 00:02:58,150 knew. 50 00:03:10,580 --> 00:03:14,012 Hey, everybody. Welcome to But Duty in the News. This is the first episode of 51 00:03:14,036 --> 00:03:17,852 a live podcast recorded live in front of a live audience. It's all the 52 00:03:17,876 --> 00:03:21,356 live podcasting news you need. Things that have happened in the past 53 00:03:21,428 --> 00:03:25,052 week, I'm going to share those things with you. But of course, we're at a 54 00:03:25,076 --> 00:03:28,684 podcast theater right now, perhaps the first in the world. We haven't verified 55 00:03:28,732 --> 00:03:31,516 that by Guinness or anything like that. I'm just kind of saying it out loud 56 00:03:31,548 --> 00:03:35,164 till somebody challenges me. But I believe this is the first podcast 57 00:03:35,212 --> 00:03:38,976 theater in the world. A space dedicated to podcasting the way 58 00:03:39,108 --> 00:03:42,568 comedy clubs are dedicated to comedians, the way rock venues, music 59 00:03:42,624 --> 00:03:46,216 venues are designated to musicians. This is a space that's 60 00:03:46,248 --> 00:03:49,624 built for live podcasting and the goal, and I hope the people in the audience. 61 00:03:49,672 --> 00:03:53,480 You really feel the same feeling you get when you listen to a 62 00:03:53,520 --> 00:03:57,048 podcast. Maybe in your morning commute or on a workout. It should 63 00:03:57,104 --> 00:04:00,920 feel almost that one on one experience where you're kind of get 64 00:04:00,960 --> 00:04:04,680 pulled into the stage, you're kind of immersed and that's the whole. The whole room 65 00:04:04,720 --> 00:04:08,440 is surrounded by only three rows of chairs. So you're always close, you're always up 66 00:04:08,480 --> 00:04:11,638 front, you're always in the show. And we, we're going to bring up our special 67 00:04:11,694 --> 00:04:15,494 guest on our episode one. But I wouldn't, wouldn't be fair if I didn't tell 68 00:04:15,502 --> 00:04:19,142 you about. We had some upcoming events, a great show next week, the 69 00:04:19,166 --> 00:04:22,966 Crips and Corks podcast. You've probably heard me call them boozy ghosts 70 00:04:22,998 --> 00:04:26,822 before they tell ghost stories. They pair those with a wine 71 00:04:26,966 --> 00:04:29,970 so there'll be a nice beverage and 72 00:04:30,430 --> 00:04:33,942 podcast for you next week. A great show to watch. We have the 73 00:04:33,966 --> 00:04:37,686 Pittsburgh Podcast Meetup. We get together. About 20 Pittsburgh podcasters 74 00:04:37,718 --> 00:04:41,144 show up and we talk podcasts and we talk everything 75 00:04:41,232 --> 00:04:44,952 between things that you're having challenges with, audio problems, 76 00:04:45,016 --> 00:04:48,856 recording all these things that you need help with. We all work together, 77 00:04:48,928 --> 00:04:52,712 all 20 of us, to figure out problems or solutions to 78 00:04:52,736 --> 00:04:56,440 your problems. Then I'm bringing in A magic show. I'm pretty excited about this. 79 00:04:56,480 --> 00:04:59,880 All the way from New York. We have a magician coming in for four 80 00:04:59,920 --> 00:05:03,688 shows. We already sold out one show. It's the first show we've ever 81 00:05:03,744 --> 00:05:06,300 sold out. Oh, yeah, look at that. I got a clicker. 82 00:05:07,760 --> 00:05:11,528 We got Paul Antonio Magic, April 26. There's actually four 83 00:05:11,584 --> 00:05:14,900 shows now. We just added a fourth show because he sold out one. 84 00:05:15,200 --> 00:05:18,712 We have the Torenum Night Market. This is a challenge to 85 00:05:18,736 --> 00:05:22,360 Pittsburgh podcasters. Every second Thursday, starting in 86 00:05:22,400 --> 00:05:26,024 May, all the way through November, they do what's called a night market in 87 00:05:26,032 --> 00:05:29,688 Tarantum. Now, they used to close off the street that I'm on, and there was 88 00:05:29,744 --> 00:05:33,522 vendors and food vendors and artists and crafters, 89 00:05:33,666 --> 00:05:36,930 but they're moving that down to the river. So it's. It's going to be two 90 00:05:36,970 --> 00:05:40,642 blocks away from here. Now, it's not the ideal, but we're going to have a 91 00:05:40,666 --> 00:05:44,338 whole night of open stage live podcasting. I'm looking 92 00:05:44,394 --> 00:05:48,178 for six podcasts in the Pittsburgh area who want to. Every 93 00:05:48,234 --> 00:05:51,282 30 minutes, we're going to flip out and put a new podcaster on stage and 94 00:05:51,306 --> 00:05:54,690 just have this open stage. Super fun time, really 95 00:05:54,730 --> 00:05:58,546 showcasing the talent of Pittsburgh. Podcasters are the people who are in the to random 96 00:05:58,578 --> 00:06:02,110 area. Free tickets. You come down, hang out, you want to leave and go get 97 00:06:02,150 --> 00:06:05,774 a. They have some good barbecue or Korean tacos, go down to the 98 00:06:05,782 --> 00:06:09,566 river and get some snacks. Now I have the power of the clicker 99 00:06:09,598 --> 00:06:12,666 and all these dates and deets@paduti.com pod 100 00:06:12,870 --> 00:06:16,542 uty.com it's how you got to this event tonight. It's how you can get the 101 00:06:16,566 --> 00:06:20,190 future events coming up@piduti.com in my 102 00:06:20,230 --> 00:06:23,870 new. My new promotion, I'm really not doing 103 00:06:23,910 --> 00:06:27,656 anything different, but changing the way that I'm telling you how I'm doing it. We'll 104 00:06:27,688 --> 00:06:31,112 pay you up to $500 to produce one of your 105 00:06:31,136 --> 00:06:34,856 episodes on our stage. Now people are like, $500? And my wife freaked 106 00:06:34,888 --> 00:06:38,200 out. She's like, we're gonna get $500. And this is based on 107 00:06:38,240 --> 00:06:41,960 performance. So there's no rental fees. If you want to come here and use the 108 00:06:42,000 --> 00:06:45,736 stage. There's no hidden costs. There's no minimum ticket 109 00:06:45,768 --> 00:06:49,448 requirements. The way that the business model works here. You come in, 110 00:06:49,504 --> 00:06:53,346 we build a landing page. We help you sell tickets. We. And we produce 111 00:06:53,378 --> 00:06:56,866 the event for you. We give you back the recording. We don't take any ownership 112 00:06:56,898 --> 00:07:00,338 over your content. At the end of the night, we sit down and we Split 113 00:07:00,354 --> 00:07:03,090 the door 50. 50. You're not on the hook for anything. You don't have to 114 00:07:03,130 --> 00:07:06,930 sell a certain amount of tickets. You come in, you sell $1,000 worth of tickets, 115 00:07:07,010 --> 00:07:10,434 we'll get you $500 right then and there. I'll, I'll zell you right on the 116 00:07:10,442 --> 00:07:13,122 phone. I know I'm old. I don't do Venmo, but we got to keep it, 117 00:07:13,146 --> 00:07:16,994 you know, somewhat, you know, transactional with the, the banks like to, you 118 00:07:17,002 --> 00:07:20,804 know, make sure you keep. Good records, keep it legal. Keeping it legal. The 119 00:07:20,812 --> 00:07:24,532 voice of God. So this is a new promotion. It's getting a lot of 120 00:07:24,556 --> 00:07:28,036 attention. I've been getting a lot of people reaching out. This is a very lucrative 121 00:07:28,068 --> 00:07:31,652 offer. Instead of having to go to a podcast studio, renting 122 00:07:31,716 --> 00:07:35,460 space, or buying your own equipment, you know, maybe once a month you try out 123 00:07:35,500 --> 00:07:39,140 a live show. There's no risk, no minimum. And we 124 00:07:39,180 --> 00:07:42,852 will, we will get you some money for doing 125 00:07:42,876 --> 00:07:46,236 this. I've done, I've done speeches before on 126 00:07:46,428 --> 00:07:50,220 how lucrative live podcasting can be. If you want to go back and watch 127 00:07:50,260 --> 00:07:53,708 some of those. I'm very passionate on the power of live 128 00:07:53,764 --> 00:07:57,420 podcasting, how just small audiences can equal 129 00:07:57,500 --> 00:08:01,276 thousands of digital downloads. You can really have a big impact 130 00:08:01,348 --> 00:08:05,132 locally because we have a special guest coming up next. It's already 6:42. 131 00:08:05,156 --> 00:08:08,844 I got to get off the stage by seven. We got about five news stories 132 00:08:08,892 --> 00:08:12,540 to cover tonight. And joining us headlining tonight all the way from 133 00:08:12,580 --> 00:08:16,298 Canada. He flew in just to be here to tell us three ways 134 00:08:16,394 --> 00:08:20,186 to make money podcasting. Phil Better. Phil, welcome to the show. 135 00:08:20,258 --> 00:08:23,258 Thank you. I'm also the voice of God if you know. Thank you very much. 136 00:08:23,314 --> 00:08:26,910 Thank you. I had a lovely flight. My arms are exhausted. 137 00:08:27,970 --> 00:08:31,642 No, I'm sorry. That was horrible. That was quite a journey. He 138 00:08:31,666 --> 00:08:35,402 left Thursday a.m. and landed in Pittsburgh at 139 00:08:35,506 --> 00:08:39,242 5pm Friday. Friday, like I said, 140 00:08:39,266 --> 00:08:43,112 my arms are exhausted. So we had to fly from Montreal to 141 00:08:43,136 --> 00:08:46,968 Toronto, Toronto to Tampa, Tampa to Pittsburgh. It seems like there's 142 00:08:46,984 --> 00:08:50,008 a more efficient way to get here, but that's the way they took you. Yeah. 143 00:08:50,024 --> 00:08:53,448 It's also the, the most cheapest way of flying here too. The most cost 144 00:08:53,504 --> 00:08:57,208 effective. Sorry, not cheap. Cost effective way of getting here other 145 00:08:57,264 --> 00:09:00,872 than driving, which is the next time. So on the PDUTI and the 146 00:09:00,896 --> 00:09:03,976 news, it's generally going to be me telling you news stories in a live environment 147 00:09:04,048 --> 00:09:07,000 in front of a live audience. But because Phil's in town, we have a special 148 00:09:07,040 --> 00:09:10,534 guest. Or if anybody'd like to join us and be commentary, 149 00:09:10,662 --> 00:09:13,542 you're welcome to come up on stage. So What I'm going to do is tell 150 00:09:13,566 --> 00:09:16,886 you some stories that are happening in the world of just podcasting, live 151 00:09:16,958 --> 00:09:20,710 podcasting, live shows, and we're going to just riff on them real quick and 152 00:09:20,750 --> 00:09:24,502 go on to the next story. Pretty easy. Just recently posted. 153 00:09:24,646 --> 00:09:28,422 Halfway into the2020s, podcasting isn't slowing down. In fact, 154 00:09:28,446 --> 00:09:32,262 the industry continues to gain momentum. The latest edition of Edison 155 00:09:32,326 --> 00:09:36,126 Research's Infinite Dial report found that podcasts have reached 156 00:09:36,158 --> 00:09:39,950 an unprecedented level of saturation in the United States, where more than half 157 00:09:39,990 --> 00:09:43,838 of consumers above the age of 11 have watched at least 158 00:09:43,894 --> 00:09:47,726 one video podcast. And Infinite Dial was the longest running 159 00:09:47,758 --> 00:09:51,470 annual report covering digital media trends in the United States. 160 00:09:51,590 --> 00:09:54,974 To glean insights about the habits of the American consumption, 161 00:09:55,102 --> 00:09:58,490 Edison researched 5,020 people 162 00:09:58,950 --> 00:10:02,670 split into brackets 12 to 34, 35 to 54 and 163 00:10:02,710 --> 00:10:06,396 55 and up. And the results of the data gathering effort 164 00:10:06,508 --> 00:10:09,948 showed that several digital formats are reaching consumers more than ever 165 00:10:10,004 --> 00:10:13,836 before. 79% of respondents listen 166 00:10:13,868 --> 00:10:17,372 to online audio on a monthly basis. So this 167 00:10:17,396 --> 00:10:20,556 isn't a fad at this point. Like, this has reached market 168 00:10:20,628 --> 00:10:24,460 saturation. 34% of those listen to Spotify the most, 169 00:10:24,580 --> 00:10:28,204 compared to 21% for YouTube Music. And, 170 00:10:28,292 --> 00:10:32,022 well, you've been podcasting for a while. Does any of this surprise you? Not at 171 00:10:32,046 --> 00:10:34,850 all. With COVID 172 00:10:35,310 --> 00:10:39,062 spiking with a million podcasts being released in that one year, 173 00:10:39,166 --> 00:10:42,710 and obviously the podcast being 174 00:10:42,750 --> 00:10:46,022 created have dropped, but the listenership has been doubling and 175 00:10:46,046 --> 00:10:49,846 doubling. Believe there's like 500 176 00:10:49,918 --> 00:10:53,270 million podcast listeners. I don't think 500 million. 177 00:10:53,390 --> 00:10:56,822 500 million worldwide. 500 million would 178 00:10:56,846 --> 00:11:00,320 be more than the United States. I think it was 5 179 00:11:00,360 --> 00:11:04,032 million podcasts. No, no, no, there's 4 million. You're talking to the 180 00:11:04,056 --> 00:11:07,712 mogul here. I'm talking to in the directory. Maybe 4 181 00:11:07,736 --> 00:11:11,328 million podcasts out with 500 182 00:11:11,384 --> 00:11:14,720 million listeners. You miss the listeners. Fair, fair, 183 00:11:14,760 --> 00:11:18,544 fair. But yeah, no, this is something that I'm super happy. 184 00:11:18,592 --> 00:11:22,080 I've been passionate about podcasting for over a decade now. And the fact 185 00:11:22,120 --> 00:11:25,728 that like we are, everybody listens to podcasts now. It's talk 186 00:11:25,784 --> 00:11:29,354 radio of the future, Gen Z, Gen Alpha's 187 00:11:29,482 --> 00:11:33,210 version of AM, FM radios, and it's only going to grow 188 00:11:33,250 --> 00:11:37,002 more and more. Yeah. And especially with YouTube entering the market, Spotify 189 00:11:37,066 --> 00:11:40,746 video entering the market and taking more and more of that attention to the 190 00:11:40,818 --> 00:11:44,442 video stream, whether or not we can get into a whole debate of what is 191 00:11:44,466 --> 00:11:48,058 a podcast, but video is becoming more and more of an. 192 00:11:48,114 --> 00:11:51,690 Of. Of what podcasting is the definition of a podcast, we have people 193 00:11:51,730 --> 00:11:55,354 watching live Online right now. Thank you very much for tuning 194 00:11:55,402 --> 00:11:59,162 in. But what is a podcast? It is all over the 195 00:11:59,186 --> 00:12:02,842 place. The definition keeps growing, and we're seeing more and 196 00:12:02,866 --> 00:12:06,634 more live event podcasts like One Just Happened with 197 00:12:06,642 --> 00:12:10,442 Quentin Tarantino and Roger Avery, the Video Archives. They 198 00:12:10,466 --> 00:12:14,218 brought the podcast to the stage. And in the lively event, Quentin 199 00:12:14,234 --> 00:12:18,042 Tarantino and Roger Avery brought their popular podcast, the Video Archives of the 200 00:12:18,066 --> 00:12:21,624 Stage. The live taping was filled with energy and featured a 201 00:12:21,632 --> 00:12:25,272 surprise screening of a classic film, no Way Out. Fans were 202 00:12:25,296 --> 00:12:29,080 treated to an engaging discussion that highlighted the duo's insights into the film 203 00:12:29,120 --> 00:12:32,648 industry and their personal experiences in the industry. The event 204 00:12:32,704 --> 00:12:36,440 showcased Tarantino and Avery's chemistry and passion for cinema, making 205 00:12:36,480 --> 00:12:39,928 it a memorable experience for attendees. That's something I want to focus 206 00:12:39,984 --> 00:12:43,736 on in our discussion. Overall, the live podcast taping 207 00:12:43,768 --> 00:12:46,872 was a celebration of film culture marked by humor and 208 00:12:46,896 --> 00:12:50,424 nostalgia. But that point of making it a memorable experience 209 00:12:50,512 --> 00:12:54,008 for attendees, that's something that you get with a live 210 00:12:54,064 --> 00:12:57,832 podcast that you don't get by releasing an 211 00:12:57,856 --> 00:13:01,512 episode on a Monday and coming back seven days later and looking at your 212 00:13:01,536 --> 00:13:05,128 download numbers for a week. All you know is X number of people have 213 00:13:05,264 --> 00:13:09,112 access the file. But when it's live and when you start to bring in a 214 00:13:09,136 --> 00:13:12,660 public audience to watch what you're doing, there's real time 215 00:13:12,700 --> 00:13:16,052 feedback. I can tell right now if this show is going to work based on 216 00:13:16,076 --> 00:13:19,556 this format. Doing it the first time live, I'm seeing the facial 217 00:13:19,588 --> 00:13:22,852 reactions. Are you interested? Those types of things. And that kind of 218 00:13:22,876 --> 00:13:26,532 feedback immediately helps me direct and determine the 219 00:13:26,556 --> 00:13:30,180 direction of the show. Like, where should I go if everybody's looking at their 220 00:13:30,220 --> 00:13:33,444 phones, looking up at the sky like, oh, there's a door. There might be a 221 00:13:33,452 --> 00:13:36,452 drip. So they're over here. The roof is leaking a little bit. The first two 222 00:13:36,476 --> 00:13:39,892 seats here, we're going to suggest you stay away from. But you can always look 223 00:13:39,916 --> 00:13:43,594 at the nice roof. Got some nice doors up here. So 224 00:13:43,682 --> 00:13:47,498 that extra element. What you don't get just listening to a podcast on your morning 225 00:13:47,554 --> 00:13:51,146 commute or in your earbuds while you're working out, you get something 226 00:13:51,218 --> 00:13:54,714 extra when you come to a live event, a live event podcast. 227 00:13:54,762 --> 00:13:58,442 And Bill, what do you want to add to that? I just like. Well, 228 00:13:58,466 --> 00:14:02,202 no, too much. You said a lot there. And I have to agree, like, 229 00:14:02,306 --> 00:14:06,026 you have Quintant Tarantino, who is a huge name doing these live events 230 00:14:06,058 --> 00:14:09,348 is if you got celebrities doing live events for their 231 00:14:09,404 --> 00:14:12,820 podcast, you know you're going to be making it's. 232 00:14:12,900 --> 00:14:16,612 It's smart as a Small podcaster to a medium podcaster that 233 00:14:16,636 --> 00:14:20,164 you should be going to locations where you can do live podcast 234 00:14:20,212 --> 00:14:23,348 recording because it's going to make the listeners feel 235 00:14:23,404 --> 00:14:26,932 fomo and they're going to want to come to the next one and the next 236 00:14:26,956 --> 00:14:30,708 one and next one, because they're going to have that opportunity to meet 237 00:14:30,844 --> 00:14:34,264 the mini celebrity that is the host. Because you have to remember, when you're a 238 00:14:34,272 --> 00:14:37,896 podcast host, you're a celebrity. Now you're an influencer. Because 239 00:14:37,968 --> 00:14:41,672 people are listening to you, you are able to influence. And there was 240 00:14:41,696 --> 00:14:44,824 a stat I read that 80% of listeners 241 00:14:44,952 --> 00:14:47,540 trust the podcast host. 242 00:14:48,400 --> 00:14:52,152 That's insane. So if you're a podcast host, you say something, your audience is 243 00:14:52,176 --> 00:14:54,248 going to engage with you, they're going to listen to you, they're going to respect 244 00:14:54,304 --> 00:14:58,100 you. So when you have that live episode, you're going to increase 245 00:14:58,490 --> 00:15:02,114 so much dramatically the respect you have for your podcast. And people are going to 246 00:15:02,122 --> 00:15:05,970 talk about it. Trust me. We go to the next slide. Yeah, because on this 247 00:15:06,010 --> 00:15:09,522 next story, I'm going to file under things we've been talking about. It's true. 248 00:15:09,666 --> 00:15:13,490 This is from the Fireside Blog, and they said, should you be making an 249 00:15:13,530 --> 00:15:17,042 audio or video podcast or both? In 250 00:15:17,066 --> 00:15:20,306 today's digital landscape, the choice between audio and video 251 00:15:20,378 --> 00:15:24,174 podcasts is becoming increasingly significant for creators. 252 00:15:24,322 --> 00:15:28,022 According to Kirk McElhern article on 253 00:15:28,046 --> 00:15:31,766 fireside Blog, audio podcasts are easier to produce, distribute and consume. 254 00:15:31,878 --> 00:15:35,670 They require minimal equipment and allow listeners to engage while 255 00:15:35,710 --> 00:15:39,222 multitasking, whether at home, commuting or working out. That's the same 256 00:15:39,246 --> 00:15:43,014 checklist I've been giving you. The production process is straightforward, with smaller 257 00:15:43,062 --> 00:15:46,694 files that facilitate quick uploads. But on the other hand, video 258 00:15:46,782 --> 00:15:50,502 podcasts are gaining traction, with a notable percentage of listeners 259 00:15:50,646 --> 00:15:54,122 preferring platforms like YouTube. However, they 260 00:15:54,146 --> 00:15:57,690 demand more complex production, including quality lighting and 261 00:15:57,730 --> 00:16:01,322 sound, as well as careful editing to maintain viewer engagement. 262 00:16:01,466 --> 00:16:05,306 While video can enhance the experience by providing visual context, 263 00:16:05,418 --> 00:16:08,618 it is less convenient for listeners who may not be able to watch at all 264 00:16:08,674 --> 00:16:12,170 times. So creators might consider producing both formats. This 265 00:16:12,210 --> 00:16:15,818 dual approach can maximize reach and engagement, as 266 00:16:15,874 --> 00:16:19,514 video content tends to perform well in search engines, while 267 00:16:19,602 --> 00:16:23,162 audio can be distributed across traditional platforms. However, 268 00:16:23,266 --> 00:16:27,002 last point. Podcasters should weigh the time and effort required for 269 00:16:27,026 --> 00:16:30,830 video production against the potential benefits. Very true. 270 00:16:31,650 --> 00:16:35,082 My take on this, if you're a solo podcaster, stick to 271 00:16:35,106 --> 00:16:38,522 audio because most people won't watch you, 272 00:16:38,706 --> 00:16:42,490 watch you, because looking at one person is kind of boring. But 273 00:16:42,530 --> 00:16:46,222 if doing interviews, if you have a co host, make it video because 274 00:16:46,246 --> 00:16:50,062 it adds a level of interactivity to it. Because if 275 00:16:50,086 --> 00:16:53,806 you have a platform like YouTube which allows comments that, you know, 276 00:16:53,878 --> 00:16:57,390 Spotify is only rolling out now and Apple doesn't even have 277 00:16:57,510 --> 00:17:01,022 it, gives you that more interact activity in your podcast. 278 00:17:01,086 --> 00:17:04,686 So do video if you can, but keep it simple, 279 00:17:04,878 --> 00:17:08,718 silly. Yeah, if video is in your horizon at some 280 00:17:08,774 --> 00:17:12,385 point, I usually say start with video. You can always 281 00:17:12,457 --> 00:17:16,129 just get the audio from video. And you're going to 282 00:17:16,169 --> 00:17:19,937 do it more than one time. You're going to do it five times, 10 283 00:17:19,993 --> 00:17:23,105 times, and each time you do it, it's going to get a little bit better 284 00:17:23,177 --> 00:17:26,913 until your 20th time and your 50th time. When you look back at. I'm going 285 00:17:26,921 --> 00:17:29,921 to look back at this first episode and be like, okay, that's what I was 286 00:17:29,945 --> 00:17:33,553 doing wrong. These are things I'm going to work on to improve for episode 287 00:17:33,601 --> 00:17:36,828 two. And by the time I get to episode 10, I won't just be sitting 288 00:17:36,844 --> 00:17:40,252 here reading, da, da da da da. No, he's going to have a teleprompter doing 289 00:17:40,276 --> 00:17:44,076 it all for him. I'll have different ways of giving you. Giving 290 00:17:44,108 --> 00:17:47,564 you the news. Yeah. So I'll figure this out. This is episode one. It's a 291 00:17:47,572 --> 00:17:51,340 little bit rough. I did make really nice slides I was pretty proud of and 292 00:17:51,460 --> 00:17:55,292 beautiful. We'll keep going. We'll keep going. On to the next story. 500 congratulations. 293 00:17:55,356 --> 00:17:58,764 Transistor has is now hosting over 30,000 294 00:17:58,852 --> 00:18:02,422 podcasts. It's a very simple platform, simplifies the 295 00:18:02,446 --> 00:18:06,006 podcasting process, allowing users to record audio and upload it, 296 00:18:06,078 --> 00:18:09,670 while also assisting with submissions to major platforms like Apple Podcast and 297 00:18:09,710 --> 00:18:13,382 Spotify. Sometimes these summaries read like an ad, but this is not. This is not 298 00:18:13,406 --> 00:18:17,206 an ad. Just. It's a host that I've been keeping an eye on. I switched 299 00:18:17,238 --> 00:18:19,974 to in December and I was just excited. They had a little bit of a 300 00:18:19,982 --> 00:18:23,010 growth. They were celebrating 30,000 301 00:18:23,710 --> 00:18:27,464 podcasts. That's great. It's. It's taking market share from the bigger. Guys, 302 00:18:27,582 --> 00:18:31,428 you know, 0.01%. Hey, it's still market 303 00:18:31,484 --> 00:18:35,060 share. Okay. And it's great. And it's allowing smaller people to come in, 304 00:18:35,100 --> 00:18:38,644 smaller podcasts to test it out. When you have these smaller hosting 305 00:18:38,692 --> 00:18:42,500 platforms that come in. And it just allows you more opportunity for us 306 00:18:42,540 --> 00:18:46,036 to grow as an industry. And we're going to file. 307 00:18:46,148 --> 00:18:49,812 Wait, what? What? I don't have a slide for this 308 00:18:49,836 --> 00:18:53,654 one, but I'm going to tell you because I'm really interested in this feature. 309 00:18:53,772 --> 00:18:57,010 I'm not a big Spotify guy. You've probably Heard me talk on the stage before 310 00:18:57,050 --> 00:19:00,770 about Spotify, but this is going to be filed under this 311 00:19:00,810 --> 00:19:04,354 could also work for podcasts. In the recent announcement on 312 00:19:04,442 --> 00:19:08,178 March 20, Spotify introduced concerts near you. I don't know if you've 313 00:19:08,194 --> 00:19:11,698 seen this in your Spotify app, but when you're in there now, the Playlist. Designed 314 00:19:11,714 --> 00:19:15,186 to help users discover upcoming concerts in their favorite artists in their local 315 00:19:15,258 --> 00:19:18,914 area. This playlist is personalized based on listening habits and updated 316 00:19:18,962 --> 00:19:22,324 weekly with 30 songs from artists performing 317 00:19:22,372 --> 00:19:26,132 nearby. I think it also links to ticket sales, so 318 00:19:26,156 --> 00:19:29,508 I'm going to get into my point of where I think this can go. Users 319 00:19:29,524 --> 00:19:33,348 can access full event details and ticket links directly through the playlist, 320 00:19:33,444 --> 00:19:37,172 making easier to plan concert outings with friends to stay 321 00:19:37,196 --> 00:19:40,960 updated. Users are encouraged to ensure their location is currently Here we go. 322 00:19:41,340 --> 00:19:45,012 You're trading something for something. Make sure your location is currently in the 323 00:19:45,036 --> 00:19:48,794 Spotify ZAP Live event section and enable push notifications 324 00:19:48,842 --> 00:19:52,554 for the artist updates now. I think this is for me, 325 00:19:52,642 --> 00:19:56,378 for things that have all the things that Spotify has done. I really 326 00:19:56,434 --> 00:19:59,914 think this is something that goes beyond just 327 00:20:00,002 --> 00:20:03,642 music acts. This is something that like I filed this under the 328 00:20:03,666 --> 00:20:07,370 category of this could also work for a podcast. I do believe in 329 00:20:07,410 --> 00:20:11,066 the future as more and more people we already we read two articles 330 00:20:11,178 --> 00:20:14,732 that were live event podcasts. Those are things that are 331 00:20:14,756 --> 00:20:18,332 happening in areas near you. Spotify also wants you to listen to 332 00:20:18,356 --> 00:20:22,140 podcasts on their app. So if there are music acts in your town 333 00:20:22,180 --> 00:20:25,852 and you listen to music, hey, here's who's coming to your town. If you 334 00:20:25,876 --> 00:20:29,308 listen to this podcast and they're going to be on tour and 335 00:20:29,364 --> 00:20:32,972 passing through, that's also something that this could easily 336 00:20:33,036 --> 00:20:36,732 grow into. I really like maybe where the future of this could 337 00:20:36,756 --> 00:20:40,422 go as we get more live podcasts to the stage. I like it 338 00:20:40,446 --> 00:20:44,262 because it will allow you as an audience to come to the events. Like 339 00:20:44,286 --> 00:20:47,510 you're let's say you're listening to Pot Duty in the News and you don't know 340 00:20:47,550 --> 00:20:51,382 that there's they do a live show every month or something like 341 00:20:51,406 --> 00:20:54,774 that, but you're listening to it and it tells you, hey, Pod Duty in the 342 00:20:54,782 --> 00:20:58,438 News is coming live. You got the podcast mogul coming live. You know, you got 343 00:20:58,494 --> 00:21:01,990 emerging leadership coming live. I'm looking at you, Tamara. You're going to have that 344 00:21:02,030 --> 00:21:05,550 podcast, you know, and you're going to find out, hey, 345 00:21:05,670 --> 00:21:08,958 your audience can come. There's ticket sales. It can help you with 346 00:21:09,014 --> 00:21:12,654 monetizing your podcast. All I see is growth 347 00:21:12,742 --> 00:21:16,526 for both the music industry, and especially the budding podcasting 348 00:21:16,558 --> 00:21:20,094 industry using this. I'm so excited to see where they go with 349 00:21:20,102 --> 00:21:23,758 it. Yeah, the apps aren't typically great at 350 00:21:23,814 --> 00:21:27,342 that recommendation engine of like, oh, you listen to this person, but this 351 00:21:27,366 --> 00:21:31,118 person's also on this show. This show and this show. That's. There's places 352 00:21:31,134 --> 00:21:34,382 that have tried to do that, but it's a very manual process of kind of 353 00:21:34,486 --> 00:21:38,190 assigning yourself to different shows. But with this, if they know that 354 00:21:38,230 --> 00:21:41,982 that act and that artist is touring and they can match that with an 355 00:21:42,006 --> 00:21:45,726 RSS feed or your album that you're listening to, I think that's 356 00:21:45,758 --> 00:21:49,370 very powerful and it's a way to grow a smaller local community. 357 00:21:49,670 --> 00:21:53,294 By that reference engine of Spotify saying, hey, that podcast 358 00:21:53,342 --> 00:21:57,150 you spent 7.8 hours last month listening to, because 359 00:21:57,190 --> 00:22:00,866 we know how much you listen to. They're going to be within 30 miles 360 00:22:00,898 --> 00:22:04,690 of you in. In December. So if that can. That can grow. 361 00:22:04,730 --> 00:22:08,498 If this. If this type of service gets roots, then I'm all. 362 00:22:08,554 --> 00:22:11,474 That's something I'm actually going to be. I'm going to give it. I don't have 363 00:22:11,482 --> 00:22:14,690 a rating, a ratings system yet, but I'm going to give it five 364 00:22:14,730 --> 00:22:18,530 Paduties. Is it. Can I do that? Can I do the five Paduties? 365 00:22:18,610 --> 00:22:22,370 Yeah, we'll go over with it. Five Paduties with an asterisk. It's not assigned yet. 366 00:22:22,410 --> 00:22:26,112 It's only if Spotify can release that. Yeah, so. So 367 00:22:26,136 --> 00:22:29,420 this was episode one. If you want to go prep. We're going to 368 00:22:29,720 --> 00:22:32,512 go be a producer for a second. He's going to be the producer. Thank you, 369 00:22:32,536 --> 00:22:36,272 Phil, for joining us on episode one of Paduti in the News. Phil's going to 370 00:22:36,296 --> 00:22:39,712 take the stage all by himself. We're going to take a little bit of a 371 00:22:39,736 --> 00:22:43,536 break. Come back a little bit after 7pm we're going to clear the stage. 372 00:22:43,568 --> 00:22:47,152 He's going to do a pacing like Gary Vee style, he said. So we're clear 373 00:22:47,176 --> 00:22:50,700 off all the furniture and we will be back in, 374 00:22:51,080 --> 00:22:54,768 like Chuck Woolery would say, two and two. Check right 375 00:22:54,824 --> 00:22:58,502 up. The sound of the hour. Pope duties here with the podcast Power. 376 00:22:58,606 --> 00:23:02,422 Breaking the news with a dash of flare live on the stage. We're taking you 377 00:23:02,446 --> 00:23:05,990 there. Oh, PO duty. Yeah, that's the groove. Bringing you 378 00:23:06,030 --> 00:23:09,766 stories that make you move. Lights flash by with the crowd and viewers. 379 00:23:09,798 --> 00:23:11,570 Pope duty and the news for you. 380 00:23:30,250 --> 00:23:33,682 Step right up is the sound of the hour Po duties here with the 381 00:23:33,706 --> 00:23:37,522 podcast Power. Breaking the news with a dash of flair live on 382 00:23:37,546 --> 00:23:41,042 the stage. We're taking you there oh, hello, Duty yeah, that's the 383 00:23:41,066 --> 00:23:44,914 groove Bringing you stories that make you move Lights flash bright with 384 00:23:44,922 --> 00:23:47,870 the crowd in view of punk Duty and the news for you. 385 00:23:51,990 --> 00:23:53,570 It's. Call of duty 386 00:23:56,470 --> 00:23:58,010 and the news that you 387 00:24:01,270 --> 00:24:04,890 Bring you Stories that make you move 388 00:24:05,830 --> 00:24:08,810 Light splash bright Will be in the news for you 389 00:24:09,910 --> 00:24:12,730 It's Call of duty in the news for you 390 00:24:14,080 --> 00:24:14,440 For.