How MICE can use generative AI to plan, market, and run events

What can generative AI do for the MICE industry? In this episode, we’ll dive into how event planners can use generative AI to design an event, boost ticket sales, and increase participant satisfaction. 

We’ll be speaking with Veemal Gungadin, CEO of events technology platform Gevme, about new ways MICE can leverage this technology and his work with Project Spark, a research and educational initiative focused on uncovering the impact of generative AI on the business events industry. Some key takeaways you can expect include using generative AI to:

• Brainstorm and come up with creative concepts during the ideation phase,
• Cut time in creating event and marketing content, 
• And new ways to engage attendees during events and beyond.

If you are a tourism business and you’d like to learn more about how Tcube can support you in your transformation journey, reach out to the team via the interest form: https://go.gov.sg/tcubecommunity

What is AI and the Future of Tourism?

In this four-episode series, we'll explore how generative AI can be used in different segments of the tourism industry, from hospitality to attractions.

This show is brought to you by Tcube and produced by TNW. Our host is Andrea Hak.