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Mike Bifulco: This is Tiny Improvements.

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I'm Mike by ko

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There's a difference between the
skills needed to write code and those

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needed to lead a successful business.

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Many people get into tech
because they want to build a

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startup and change the world.

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But as I've learned through my own
journey, the skills needed to write

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code are not the same as those needed
to build a successful business.

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The secret sauce is not taught in
computer science programs or at bootcamps.

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This gap is significant, especially
for those who don't just dream of

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joining a tech giant, but rather want
to be a trailblazer and aspire to

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be a founder of the next big thing.

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A fundamental skill of building
a product involves continuous

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evolution of product strategy.

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This is where feedback, analytics
and iteration become invaluable.

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It's more than just building.

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Once it's building marketing, testing,
learning from real feedback and adapting,

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they're all critical ingredients.

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And my journey with
craftwork, for instance.

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The process of constantly tweaking
and improving our product based

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on customer data has been crucial.

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It's a cycle of iteration that helps
functional products become great ones.

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A critical aspect of this
iterative process is measurement.

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Understanding what to measure in
setting realistic goals and metrics are

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foundational to any business's success.

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It goes past trusting your gut.

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It's also about making informed changes.

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At craft work we've seen over and
over that honest and realistic

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measurement of the right metrics is key.

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This approach helps us not only in
refining our product, but also in

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steering the business effectively.

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It's a practice of self honesty
that transforms insight into

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actionable steps towards improvement.

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This involves acknowledging what's working
and more importantly, what isn't working.

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As I've built out my work with my personal
site, I do my best to apply these same

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principles of measurement honesty.

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And self-reflection.

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Regularly evaluating my creation and
engagement strategies has been a journey.

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I do my best to regularly
take an objective.

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Look at what resonates and what falls flat
and make informed decisions from there.

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This process though, sometimes
daunting is incredibly rewarding as

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it leads to a deeper understanding
of my audience and hopefully a

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more impactful online presence.

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Whether you're developing a
product, building a business

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or working on something else.

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I encourage you to constantly
question, measure and refine.

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So take this challenge,
measure your work, ask the hard

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questions and be ready to change.

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We're all somewhere between the
before picture and the after picture,

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the key is to keep moving forward.