Collisions YYC

In this episode, I am joined by Ellen Parker, CEO of Parker PR, as we discuss the importance of branding and storytelling as it relates to our province’s transformation.

Show Notes

Even with all of our recent breakthroughs and innovations, everyone still thinks of Alberta as an oil and gas province. It’s going to take more than just innovation to change our reputation. As CEO of her own PR firm, Ellen helps businesses and brands thrive through thoughtful communication strategies. So, who better to shed light on how to flip Alberta's narrative? Join me as Ellen shares the power of branding, the importance of telling our stories, and how we can make the world think of Alberta as more than just oil and gas.

What is Collisions YYC?

Tired of the same old news cycle? Get informed on what’s happening in businesses in Calgary, Alberta and beyond with Collisions YYC.

Tyler Chisholm hosts Alberta’s best and brightest minds who are shaping the very landscape of our province with their work in fields like Technology, FinTech, Energy, Healthcare, Education, AI, and more. Tyler’s inherent curiosity and exploratory style fuel candid conversations with the people who are driving change in our city, our province and the world.

Connect with us on social media:
https://www.instagram.com/collisionsyyc