{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Jess’s B2C roots at McDonald’s and Kellogg\r",
      "startTime": 60,
      "endTime": 315.21
    },
    {
      "title": "– Jumping into B2B and growing through content\r",
      "startTime": 315.21,
      "endTime": 420.21
    },
    {
      "title": "– Why she moved from Head of Content to Head of Marketing\r",
      "startTime": 420.21,
      "endTime": 575.21
    },
    {
      "title": "– Hiring product marketing first (and why it matters)\r",
      "startTime": 575.21,
      "endTime": 825.21
    },
    {
      "title": "– How Vector built a bold B2B brand with personality\r",
      "startTime": 825.21,
      "endTime": 1065.21
    },
    {
      "title": "– What Jess looked for in her first marketing hire\r",
      "startTime": 1065.21,
      "endTime": 1265.21
    },
    {
      "title": "– Building and pitching her first full marketing budget\r",
      "startTime": 1265.21,
      "endTime": 1590.21
    },
    {
      "title": "– Creating a 30/60/90 plan that actually drives buy-in\r",
      "startTime": 1590.21,
      "endTime": 1680.21
    },
    {
      "title": "– Category content, SEO, and early wins with AI\r",
      "startTime": 1680.21,
      "endTime": 1910.88
    },
    {
      "title": "– The podcast pivot: ditching “Funnel Cake” for something better\r",
      "startTime": 1910.88,
      "endTime": 2130.88
    },
    {
      "title": "– How she knew Vector was the right fit\r",
      "startTime": 2130.88,
      "endTime": 2350.88
    },
    {
      "title": "– Going all-in on YouTube and video-first strategy\r",
      "startTime": 2350.88,
      "endTime": 2600.88
    },
    {
      "title": "– Short-form content, brand building, and trust\r",
      "startTime": 2600.88,
      "endTime": 2750.88
    },
    {
      "title": "– Biggest lesson: balance long-term planning with quick wins\r",
      "startTime": 2750.88,
      "endTime": 3020.88
    },
    {
      "title": "– Leading with action and setting the tone as a new marketing leader\r",
      "startTime": 3020.88,
      "endTime": 3140.88
    },
    {
      "title": "– How Jess communicates vision and builds internal alignment\r",
      "startTime": 3140.88,
      "endTime": 3350.88
    },
    {
      "title": "– Wrap-up and final takeaways",
      "startTime": 3350.88,
      "endTime": 3428.26
    }
  ]
}