Course Lab: Lessons from Successful Online Course Creators

Amy Whitney created a niche in a saturated industry with her Spanish language courses for expats in Mexico. Her success stems from innovative methods of honing content combined with creative marketing.

Show Notes

To find out more, head to coachesconsole.com/gettraining.

Amy Whitney  is the creator of Expat Spanish Lessons. She teaches Spanish language courses for expats living in Mexico.



In this episode we discuss:
  • Creating a course in a well-served market.
  • Developing your course with the end goal in mind.
  • Innovating teaching methods to get better results for students. 
  • The importance of understanding the motivation of your students.
  • Scaling and business model dynamics.
  • Creative marketing and promotional ideas.
  • Creating momentum by slimming down and honing content.



“Really less is more is my philosophy, and only teaching things on an as-needed basis rather than just because it might be nice to know one day, maybe .”

– Amy Whitney


After Amy's 14-year struggle to learn Spanish, she gave up on traditional methods and created her own approach to learning, which allowed her to reach an advanced level in less than a year. Now, an experienced language teacher and the creator of multiple courses, Amy is helping her students to discover the joy of learning and speaking Spanish to live the best version of their life in Mexico. To learn more about her programs visit expatspanishlessons.com.


Resources or websites mentioned in this episode:



Credits:
  • Guest: Amy Whitney
  • Hosts: Danny Iny & Abe Crystal 
  • Producer: Cynthia Lamb 
  • Executive producer: Danny Iny
  • Assembled by: Geoff Govertsen
  • Audio Post Supervisor: Evan Miles, Christopher Martin
  • Audio Post Production: Post Office Sound
  • Music soundscape: Chad Michael Snavely
  • Making our hosts sound great: Home Brew Audio



     If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.



Music and SFX credits: 

• Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION


Episode transcript: Outside the Box (Amy Whitney) coming soon 

~~~~~

Creators & Guests

Host
Abe Crystal
Host
Danny Iny
Guest
Amy Whitney
Producer
Cynthia Lamb

What is Course Lab: Lessons from Successful Online Course Creators?

Want to create a hugely successful online course, one that has a major impact on the lives of your students? If you want to learn how to create online courses from the best, you turn to Mirasee; and if you want to host that course, you can’t go wrong using the powerful platform, Ruzuku.

Ruzuku co-founder Abe Crystal and Mirasee founder and CEO Danny Iny know what it takes to stand out and be successful in the online courses industry. And now they’re teaming up to share this intel with you in their new Course Lab podcast.

In every episode, Course Lab showcases an entrepreneur/course creator who is nailing it with their online course -- and not because they’re teaching people how to make more money. In fact, most of these creators occupy unusual or overlooked niches, like music, writing for video games, overcoming inherent bias, and finding your life purpose.

Turns out, the key to their success all comes down to their online course design. In this podcast, Danny and Abe reveal the most important design tactics that are making all the difference for these online course creators -- and how you can implement them in your own online course. So if you want to create a successful online course that changes the lives of your students, this is your big chance to learn how it’s done from the best in the industry!