Supercool

Utility costs are among the largest expense categories in multifamily real estate; they have been rising in the double digits year over year.

The industry's attempt to answer has largely been technology. Smarter systems. AI-powered optimization. Devices that promise to cut costs by plugging into aging infrastructure.

Kyle Hendricks, VP and Head of Sustainability at Equity Residential, one of America's largest apartment owners, took a different approach. He tied energy performance to the annual compensation of every employee in the company — from the executive suite to the person turning over a unit between tenants — and turned a small corporate team into an army of part-time energy managers across 300 communities.

The first answer from leadership was a hard no. Then a maybe. Then show us the measurement. Where does this break down?

In this episode, Kyle explains how he built the case, why operating discipline outperforms silver bullet technology in a portfolio of old buildings, and what climate tech startups need to understand about multifamily real estate before they walk in the door.

Show Notes

Guest: Kyle Hendricks, VP and Head of Sustainability

Company: Equity Residential


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What is Supercool?

Supercool spotlights climate innovations that have moved beyond the lab and into the market.

Hosted by climate-tech founder and author Josh Dorfman, Supercool features CEOs, founders, and operators building businesses that are decarbonizing energy, transportation, food, materials, and buildings. Each episode explores the strategies, execution, and business models behind companies that cut carbon, grow profits, and redefine modern life.