Ecommerce Marketing School

What if you were so dedicated to your marketing that you completely transformed your lifestyle to understand your customer? That's exactly what Adam Bridegan did for Rhone. He changed his diet, sleeping patterns, and workouts, all in the name of understanding their customers. And guess what. That fueled every aspect of their content and community. And led to insane growth.

Show Notes

By the time he started at Rhone, Adam already had some serious marketing experience (he was at Priceline before, where he was spending millions of dollars a month on their digital marketing). But when he started at Rhone, it was a totally different ballgame. On this episodes, he shares:
  • Why they’ve prioritized content since day 1.
  • How to use content to learn about your customers.
  • Why you should focus on building a brand first.
Show Notes & Links:
  • [2:33] What their marketing team looks like.
  • [8:06] The books that changed his outlook.
  • [10:01] Why he still reads every single review that comes through.
  • [14:01] How to think about content from the very beginning.
  • [27:42] BFCM advice.

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.