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This file was generated by Descript 

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A key component of the modern
world economy, the chemical

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industry delivers products and
innovations to enhance everyday life.

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It is also an industry in transformation
where chemical executives and

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workers are delivering growth and
industry changing advancements while

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responding to pressures from investors,
regulators, and public opinion.

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Discover how leading companies
are approaching these challenges

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here on the chemical show.

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Join Victoria Meyer, president
of Progressio Global and

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host of the chemical show.

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As she speaks with executives across the
industry and learns how they are leading

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their companies to grow, transform, and
push industry boundaries on all frontiers.

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Here's your host, Victoria Meyer.

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Victoria: Hi, this is Victoria Meyer.

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Welcome back to the Chemical Show,
where chemicals means business.

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Today, I am at HCPA, the Household and
Consumer Products Association, and I am

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speaking with Greg Adamson, who is the
Senior VP of Government Affairs, Product

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Stewardship, and Sustainability at Jvaden.

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Um, And we're going to just
be talking about Javadin.

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We're going to talk about
Greg and we're going to talk

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about their role here at HCPA.

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Thanks for joining me today.

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Greg: It's a pleasure.

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Victoria: So tell me a little bit
about yourself and how you got

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into this world of regulations
and product stewardship and more.

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Greg: you know, I'd like to tell you
that it was a conscious choice from

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when I was a baby, but I'd be lying.

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Um, so a little bit about me.

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I'm a, by training, I'm
a toxicologist, so I'm.

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trained in the art of the science of
poisons and preventing adverse effects

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of drugs, chemicals, and other things.

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Started out in Australia working and
training and somebody said to me, I

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should come to the United States to get
some experience on the industrial side.

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So I came over here and I started
in the biotech industry in

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San Francisco, with Genentech.

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And.

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Um, but it was a short term contract,
and things were going well, things didn't

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seem to be quite as interesting back in my
homeland, and I went to P& G, they picked

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me up, worked for them for 10 years in
varying degrees of different roles, and

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I at that point was starting to get into
more regulatory, but a lot of toxicology,

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and I realized that I wanted to broaden
my horizons, because What I do in

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toxicology underlies all of the regulatory
things that we have to maintain.

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Victoria: Awesome.

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Greg: So I thought it was a good
build, and at that point Avon

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Products asked me to run their
regulatory and product safety=

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globally for their R& D organization.

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So I moved to the east coast which
is where I've, you know, been and

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then finally I moved to Giverdon.

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Um, and, uh, spent three years
in Europe with them and then came

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back, um, as the global head of
regulatory and product safety here.

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Victoria: tell us a little bit
about Givaudan because people

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may not be fully familiar.

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Greg: Yes, so Givadon

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Victoria: Nice.

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Greg: Yeah so Givedon has
two main product areas.

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We make flavors and taste solutions
for all types of foods, beverages,

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snacks.

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And then we have a fragrance
division which designs all of the

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fragrances that you might like.

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We like to say that you've probably
experienced us 29 times today already

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and you didn't know it because we make
all the fragrances that go into those

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iconic products that everybody loves.

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So you think of fine fragrances
like J'adore and Chanel No.

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5, but that's actually only
a small part of what we do.

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We make, um, fragrances that go into
the detergents, the cleaners, the air

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care products that make the home smell
nice, hygienic, the, the cleaning

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products, those types of things, and
then we also make cosmetic ingredients.

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So, and we're based out of Geneva,
global company, we're nudging

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almost 8 billion now, Swiss francs.

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So, uh, it's a pretty, it's
been a pretty fun ride, and I've

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been there for 18 odd years.

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Victoria: Yeah, that's wild.

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Um, and, and actually eight, almost
8 billion, uh, Swiss francs, I

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guess, is, is where you're at.

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on products that are probably tiny
in the final finished product.

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that true?

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Greg: Yes.

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You know, one of the things that people
don't understand when you can taste

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something or smell something, you think
that there's a lot of it, um, in the food.

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So a classic, uh, classic story
is we make the, uh, the chicken

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flavor for chicken noodle soup.

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We've done that for many, many years.

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I think there was actually a
60 minutes, uh, story about it.

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But the amount of flavor in the chicken
noodle soup is microscopic compared

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to the rest of, so it's maybe 0.

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1 percent or less in
the chicken noodle soup.

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And it's the same for fragrance
because the materials we use are

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extremely strong and so we don't need
much of them to give that benefit.

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(V) Interesting.

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So then what your tie to HCPA?

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V So why

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Victoria: we

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Greg: we been at H.

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C.

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P.

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A.

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In fact, jive it on around the world is
member of trade associations all over the

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world because we we need to be involved
in the evolution of regulations and

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managing the changes that we see that
that are constantly striving to make

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sure our industry is safe and effective.

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Um, so we have two missions.

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One is to be a good industrial steward
to make sure that we continue to make

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our industry as well as ourselves a
strong citizen of the industry, um,

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to make sure products are safe to help
the industry maintain that reputation.

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So H.

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C.

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P.

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A.

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is one vehicle to do that, but
importantly, it's also a vehicle

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to help us with the rest of
the industry when we need to.

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I would say influence in a
positive direction, things that

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are happening to make sure we have
viable industry going forward.

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sense.

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Um, and

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Victoria: you think about H.

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C.

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P.

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A.

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We've I've been having conversations
and have been, uh, you know, sitting

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in in some of the sessions and having
conversations which will be going out on

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the chemical show, how does, what are the
priorities that are critical to  Jevedon,

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Greg: the priorities for us.

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Um, I think for specifically for H.

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C.

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P.

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A.

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Um, really trying to get the E.

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P.

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A.

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And new chemicals into a better shape.

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It really is at a point where we see that
there is an inhibition of innovation.

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Uh, that's resulted from a
very, I would say, um, poorly

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operating, uh, regulatory area.

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Um, and we've been trying to
work with the EPA on reforms to

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help make that more productive.

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So that is one priority.

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And it's it's a long range
priority in the fragrance area.

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We have a specific discussion
with the EPA about that as well.

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So that's one key priority.

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But I would say the bigger priority is
overall product stewardship of chemicals.

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And we see because of what has happened
over many years, there's gridlock in D.

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C.

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Uh, part of why we see this change of
administration now, but we see a big

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increase in state based legislation
and activity,  which is not helpful

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because it's a patchwork quilt of
different things, making it very

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complex for industry to manage very
difficult to administer,  and overall

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raises the cost of doing business.

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So that's our other priority is
really to help try and strive for

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national standardized regulations to,
to enable states to feel comfortable

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and not have to do their own thing.

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Victoria: and I think that's important.

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And I think about Jividen as a
global company, you're navigating

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a lot of global regulations.

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So, uh, there is a certain ease if we had
just a single regulation across the U.

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S.

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And I know we're doing a lot of
things, as you've already pointed

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out, patchwork and state by state.

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But how does, how does, uh,
Jividen think about this globally?

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So,

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Greg: So at a global level, I would
say what we see is that there is

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a tendency to, to be moving to
the most restrictive standard.

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Europe has been on a long running,
uh, very sort of sustainable platform

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called the Green Deal for chemicals.

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Um, which is not necessarily, uh, The
way it's being executed, and we see that

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we see that migrating into regulators
and legislators offices here in the U.

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S.

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Um, because if people view it as a gold
standard, then why not bring it here?

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Same in other countries.

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Other countries are also
setting up their own.

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Policies what we would like to see
is commonality across the globe.

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Um, we recognize there's a need
for control and good regulation But

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having everything done differently
is tremendously complicated And

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today it's a very complex world.

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So we're in each of the countries
that we operate in Doing the same

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thing trying to make sure legislators
understand what's really needed

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showing that industry is under good
control Not getting disproportionate

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regulation And trying to make it better
As uniform as we can around the world.

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Right.

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Victoria: And obviously that uniformity.

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It creates more reliability, creates
simplicity, it becomes easier to

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produce the right products, um, and
it also simplifies business in many

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Greg: you know,

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Victoria: so, that may be a bit of
nirvana, because I think a lot of people

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are hoping for that, but, you know, the
which standard to follow is a tricky one.

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Greg: That's right.

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And if it weren't that, you
probably wouldn't be talking to

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me because companies wouldn't
need to manage the complexity with

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people who are doing what I do

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Victoria: So there's a bit of job security

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Greg: Could be.

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Could be.

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Victoria: So you talked about the
microscopic quantities of, of your

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products that go into final formulations.

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And what strikes me with this is
navigating this is a challenge, right?

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Because often, and this is a conversation
we've, I've had, throughout the

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years, the recognition of hazard
versus risk is not well understood.

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Um, the impacts of of dividends products
at these microscopic levels are not

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the same as it would be if they were
going in a much larger qualities.

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How do you, how do you
navigate through that?

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Mhm.

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Greg: and the second one is, is
demonstrating the safe, the safe use.

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Um, in the, particularly in the
fragrance space, but also in, in

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the, the taste and flavor space,
most of the materials that we use

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and produce, uh, coming from nature.

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So we will find those natural materials in
foods, in plants, and we will copy them.

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So we can mass produce them for
the use in fragrance and flavor

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without destroying crops, you know,
um, native heritage and so on.

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So educating regulators, educating
stakeholders in understanding, first

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of all, what we're doing, which is
quite unique in the, I would say, the

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chemical space is these are, a lot
of these materials are, Uh, in your

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everyday lives without us, if you like
smelling plants, if you if you have pot

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plants, if you have a garden, if you like
flowers, you're already getting exposed.

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If you're eating fruits and vegetables,
you're already getting exposed.

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So educating people.

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That in fact we're not doing much
different to what they already have.

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Then it comes down to how is it
being used  and what data do we have.

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And as you say, we use very low levels.

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And those tiny levels present no
risk for consumers in the, in the

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way they're intended to be used in
the products that they're being used.

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However, when it comes
to hazard versus risk.

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Hazard means that you define
that something could be

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at some level, but you never talk about
how it's being used or at what level.

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It's simply, well, it's toxic.

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It's a little bit like
the lion could eat you.

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But what's the chance of the lion
eating you if there is no lion

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in the room, or if the lion is
in the room but it's in a cage?

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There is no chance of
being injured by the lion.

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You've got to get the practical
understanding of how the

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product's being used, not just,
oh, well, it could eat you.

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Victoria: Right.

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Yeah.

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Greg: and stakeholders understand that.

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as toxicologists, which is my, you know,
and there's thousands of people like me

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who dedicate their lives to that science.

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That's the goal is to make sure
we are not killing our consumers.

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There's no benefit to killing
a consumer because they won't

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buy more of our product.

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So you want to make sure they're
healthy and happy and, and using,

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Chemicals in the right way.

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Yes, in the past, certainly we've,
you know, we've developed science

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and, you know, things have evolved.

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But today I would say we're very
sophisticated, very capable to do that.

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But we have to educate people to show
them we really have a good foundation.

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Well, one

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Victoria: the analogies I always, I use
with people when they start talking about

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hazards, I'm like, water is hazardous.

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And yet.

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We need to consume water.

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We can bathe in water safely.

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We can go swimming in water and yet
you can also drown in water, right?

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So understanding the appropriate use
the safeguards around that becomes

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really critical Yeah,  let's talk
about leadership You've obviously you

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work with a lot of great leaders you
yourself have achieved a great level

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of leadership in your career What do
you find to be critical if somebody

00:13:54.781 --> 00:13:56.511
was going to replicate your success?

00:13:56.541 --> 00:13:57.481
What advice do you have?

00:13:57.546 --> 00:13:58.426
So I

00:13:58.856 --> 00:14:02.046
Greg: So, I would say the, the
biggest thing about leadership

00:14:02.056 --> 00:14:04.966
for me is leadership is not a job.

00:14:05.006 --> 00:14:06.036
It's a lifestyle.

00:14:06.566 --> 00:14:13.236
Um, leadership is about, A passionate
engagement that is authentic and that

00:14:13.236 --> 00:14:19.246
you, you spend a lot of time with your
organization and people to understand

00:14:19.246 --> 00:14:24.466
what they need, understand also where
the organization and the business is

00:14:24.466 --> 00:14:31.026
going and that you are able to, from
a visionary perspective, Take them on

00:14:31.026 --> 00:14:35.796
a journey that is hopefully aligned
with the organization, but doing

00:14:35.796 --> 00:14:37.496
it in a way that's very supportive.

00:14:37.906 --> 00:14:43.186
In our area of regulatory affairs, often
we can be perceived  as a break or a,

00:14:43.236 --> 00:14:47.976
you know, a policeman, kind of the old,
the old analogy of regulatory affairs.

00:14:47.976 --> 00:14:53.106
Today, we're an enabler and we're a
partner to the business to, to help

00:14:53.106 --> 00:14:58.076
them navigate into new product areas,
Open up new markets, put product and

00:14:58.306 --> 00:15:01.166
licenses to give access to markets.

00:15:01.386 --> 00:15:05.526
So we're very, very strategically
aligned with the business.

00:15:05.546 --> 00:15:09.886
And, and for those companies that use
regulatory affairs in that way, we'll

00:15:09.886 --> 00:15:11.646
be very successful in the future.

00:15:12.136 --> 00:15:13.756
So, you know, I think that's where.

00:15:14.671 --> 00:15:18.121
That's where it's, you know,
it takes strong leadership,

00:15:18.441 --> 00:15:20.201
which is about communicating.

00:15:20.211 --> 00:15:24.921
It's about, it's about relating to the
environment you're in learning, not to

00:15:24.921 --> 00:15:28.491
just be a toxicologist, but learning
to be a businessman, learning to be a

00:15:28.491 --> 00:15:33.281
salesman, learning to be a marketer,
talking in that language, helping people

00:15:33.301 --> 00:15:37.761
understand and translate what we do
into something that's of value to them.

00:15:37.821 --> 00:15:38.638
That's great.

00:15:38.638 --> 00:15:40.272
for joining me today.

00:15:40.272 --> 00:15:40.680
I

00:15:40.956 --> 00:15:41.806
Victoria: for joining me today.

00:15:41.806 --> 00:15:42.679
I appreciate it.

00:15:42.722 --> 00:15:43.947
Greg: was a pleasure.

00:15:43.947 --> 00:15:44.356
Absolutely.

00:15:44.376 --> 00:15:44.836
Victoria: Absolutely.

00:15:44.836 --> 00:15:47.686
And thanks everyone for joining
us today on The Chemical Show.

00:15:47.686 --> 00:15:50.406
Keep listening, keep following,
keep sharing, and we will

00:15:50.406 --> 00:15:51.736
talk with you again soon.

00:15:51.736 --> 00:15:51.786
Thanks.