Colnago recently debuted its latest C68 model – the C68 Gravel – and while it seems like a pretty nice gravel bike in its own right, what’s more interesting is understanding more about what that new bike means for Colnago’s strategy in general moving forward, particularly since being bought by a UAE-based investment group in 2020. In this members-only episode, James sits down with Colnago CEO Nicola Rosin and Colnago’s head of marketing, Manolo Bertocchi, to get the scoop on how things have been going there (shockingly well), where Colnago wants to be (“the most desirable”), and who the brand sees as its customer base in the years ahead (hint: probably not you).
What is Escape Collective?
Welcome to the Escape Collective podcast network. On this main channel, you’ll find episodes of the Tour Daily in July, plus Placeholders, Wheel Talk, Geek Warning, and Pretty Serious Bike Racing Podcast the rest of the year.
Escape Collective is entirely member-funded. If you like this podcast please consider supporting us by becoming a member: https://escapecollective.com/member/