1 00:00:00,000 --> 00:00:01,320 Carol Cox: We're trying something new. 2 00:00:01,360 --> 00:00:03,440 Reactions to big speeches. 3 00:00:03,440 --> 00:00:06,880 This one is Taylor Swift's 2022 NYU 4 00:00:06,920 --> 00:00:09,120 commencement address, and what you can learn 5 00:00:09,120 --> 00:00:11,560 as a speaker on this episode of the Speaking 6 00:00:11,560 --> 00:00:12,800 Your Brand podcast. 7 00:00:18,440 --> 00:00:21,080 More and more women are making an impact by 8 00:00:21,080 --> 00:00:23,520 starting businesses, running for office, 9 00:00:23,520 --> 00:00:25,800 and speaking up for what matters. 10 00:00:25,840 --> 00:00:28,800 With my background as a TV political analyst, 11 00:00:28,840 --> 00:00:30,520 entrepreneur, and speaker. 12 00:00:30,600 --> 00:00:33,360 I interview and coach purpose driven women to 13 00:00:33,400 --> 00:00:35,840 shape their brands, grow their companies, 14 00:00:35,840 --> 00:00:38,800 and become recognized as influencers in their 15 00:00:38,800 --> 00:00:41,920 field. This is speaking your brand, 16 00:00:41,960 --> 00:00:44,400 your place to learn how to persuasively 17 00:00:44,400 --> 00:00:47,680 communicate your message to your audience. 18 00:00:48,680 --> 00:00:51,520 Today we're stepping into the world of Taylor 19 00:00:51,520 --> 00:00:54,840 Swift. But instead of analyzing her lyrics or 20 00:00:54,840 --> 00:00:57,120 her music, we're going to break down her 21 00:00:57,120 --> 00:00:59,640 public speaking, including her recent 22 00:00:59,700 --> 00:01:02,340 Appearance on the New Heights podcast, 23 00:01:02,340 --> 00:01:05,780 because even megastars have techniques and 24 00:01:05,780 --> 00:01:08,420 teachable moments that you can use in your 25 00:01:08,420 --> 00:01:11,620 own talks. Now, even before it was announced 26 00:01:11,620 --> 00:01:13,980 that Taylor was going to be on her boyfriend 27 00:01:14,020 --> 00:01:15,900 Travis Kelsey's podcast, 28 00:01:15,940 --> 00:01:18,700 Diane and I had decided that we were going to 29 00:01:18,740 --> 00:01:21,380 analyze the commencement speech that Taylor 30 00:01:21,380 --> 00:01:24,740 delivered at NYU in 2022. 31 00:01:24,780 --> 00:01:27,940 And then we listened to this recent podcast 32 00:01:27,980 --> 00:01:29,460 on new Heights, and we're like, wow, she 33 00:01:29,460 --> 00:01:31,700 actually mentioned that speech, 34 00:01:31,700 --> 00:01:33,860 which she hadn't mentioned any other speeches 35 00:01:33,860 --> 00:01:35,140 that she did. So we're like, 36 00:01:35,180 --> 00:01:36,420 oh, synchronicity. 37 00:01:36,460 --> 00:01:37,860 This was meant to be. 38 00:01:37,860 --> 00:01:40,900 So let me play a clip from her podcast 39 00:01:40,900 --> 00:01:42,940 appearance where she talks about this NYU 40 00:01:42,980 --> 00:01:45,140 speech. And then we're going to dive into 41 00:01:45,140 --> 00:01:47,700 three takeaways that you can use. 42 00:01:47,700 --> 00:01:50,420 No matter what type of presentation or talk 43 00:01:50,460 --> 00:01:52,180 that you're delivering, doesn't have to be a 44 00:01:52,180 --> 00:01:53,980 graduation or commencement speech. 45 00:01:54,020 --> 00:01:56,700 It can be any type of talk because Taylor has 46 00:01:56,700 --> 00:01:58,180 a lot to teach us. 47 00:01:58,220 --> 00:02:00,760 All right, let me cue queue up the podcast 48 00:02:00,760 --> 00:02:01,880 episode here. 49 00:02:02,600 --> 00:02:03,200 I was. 50 00:02:03,200 --> 00:02:05,760 Taylor Swift: In an honorary doctorate from NYU, 51 00:02:05,760 --> 00:02:08,240 and I made the commencement speech, 52 00:02:08,280 --> 00:02:12,560 and I put so many lyrical Easter eggs in that 53 00:02:12,560 --> 00:02:16,840 speech that when the Midnights album came out 54 00:02:16,920 --> 00:02:19,440 after that, the fans were like, 55 00:02:19,480 --> 00:02:21,840 the whole. Speech. 56 00:02:22,240 --> 00:02:23,520 Was an Easter egg. 57 00:02:23,680 --> 00:02:25,200 Yeah. And that's for me. 58 00:02:25,200 --> 00:02:27,200 That's really fun because I. 59 00:02:27,240 --> 00:02:28,680 Because they find it fun. 60 00:02:29,120 --> 00:02:32,800 Carol Cox: All right. So really I go watch the entire 61 00:02:32,800 --> 00:02:34,680 two hour podcast episode. 62 00:02:34,680 --> 00:02:36,240 It is so well worth it. 63 00:02:36,280 --> 00:02:38,760 It was such a delight to hear her talk about 64 00:02:38,800 --> 00:02:41,280 not only getting back her master recordings, 65 00:02:41,280 --> 00:02:43,520 but the Eras tour and everything that she did 66 00:02:43,560 --> 00:02:46,920 on there. Obviously how she and Travis met 67 00:02:46,920 --> 00:02:50,480 and dating and then her new album that she 68 00:02:50,520 --> 00:02:52,720 dropped there on the podcast episode Not 69 00:02:52,760 --> 00:02:55,440 Diane. I know that we have been following 70 00:02:55,480 --> 00:02:58,440 Taylor for quite a while because we not only 71 00:02:58,440 --> 00:03:01,700 enjoy her music, but we really recognize what 72 00:03:01,700 --> 00:03:04,380 a superstar she is when it comes to her brand 73 00:03:04,380 --> 00:03:06,180 and to her business. 74 00:03:06,220 --> 00:03:09,020 She's so intentional about everything that 75 00:03:09,020 --> 00:03:12,660 she does. Yet she's also feels very relatable 76 00:03:12,660 --> 00:03:14,260 and down to earth and like, 77 00:03:14,300 --> 00:03:17,060 literally like even though she is this mega 78 00:03:17,060 --> 00:03:18,340 superstar, probably one, 79 00:03:18,420 --> 00:03:20,580 probably the biggest star in the world 80 00:03:20,580 --> 00:03:22,700 because of the arrows tour. Now that you 81 00:03:22,700 --> 00:03:25,260 really feel like if you just ran into her at 82 00:03:25,260 --> 00:03:28,340 a coffee shop or somehow got invited over to 83 00:03:28,340 --> 00:03:30,420 her house for dinner, it would feel totally 84 00:03:30,420 --> 00:03:31,580 normal and natural. 85 00:03:31,740 --> 00:03:35,060 Diane Diaz: Yes, I feel like she is the most uncool cool 86 00:03:35,060 --> 00:03:36,300 girl that there is, right? 87 00:03:36,340 --> 00:03:39,780 She is. I feel like she's the type of she's a 88 00:03:39,780 --> 00:03:41,620 cool girl because she's Taylor Swift and 89 00:03:41,620 --> 00:03:44,420 she's famous, but she's also that nerdy girl, 90 00:03:45,140 --> 00:03:46,580 right? That became the cool girl, 91 00:03:46,580 --> 00:03:48,820 but she's still nerdy and I love that about 92 00:03:48,820 --> 00:03:50,900 her. And very relatable. 93 00:03:50,940 --> 00:03:52,300 Carol Cox: And in her NYU speech, 94 00:03:52,300 --> 00:03:54,540 she talks about cringe right now, 95 00:03:55,100 --> 00:03:57,100 which we'll talk about here in a little bit 96 00:03:57,220 --> 00:03:59,200 about how, like, we always do things probably 97 00:03:59,200 --> 00:04:01,320 that are cringe at a certain point of our 98 00:04:01,320 --> 00:04:02,880 lives, and we look back and we're like, oh my 99 00:04:02,880 --> 00:04:04,480 God, how could we have done that or worn 100 00:04:04,480 --> 00:04:05,680 that, or said that or, 101 00:04:05,720 --> 00:04:08,240 or whatever, but into something like a trend 102 00:04:08,240 --> 00:04:10,440 or a fad. And so she's very, 103 00:04:10,440 --> 00:04:11,680 very relatable. 104 00:04:11,680 --> 00:04:14,040 And that's what we're going to talk about 105 00:04:14,040 --> 00:04:15,960 here in this episode. 106 00:04:15,960 --> 00:04:18,280 This is a new series that we're starting 107 00:04:18,280 --> 00:04:20,960 where we're going to react to big speeches. 108 00:04:20,960 --> 00:04:23,400 So like Taylor Swift's commencement speech at 109 00:04:23,400 --> 00:04:26,160 NYU, we're also going to look at really well 110 00:04:26,200 --> 00:04:29,120 known Ted talks, Grammy speeches, 111 00:04:29,160 --> 00:04:32,440 Oscars, and so and so on to break down what 112 00:04:32,480 --> 00:04:35,000 really works. So why are these speeches so 113 00:04:35,000 --> 00:04:37,440 compelling and what you can learn to make 114 00:04:37,440 --> 00:04:39,680 your own talks and presentations 115 00:04:39,680 --> 00:04:41,760 unforgettable as well. 116 00:04:41,920 --> 00:04:44,400 And so I'm by the way, 117 00:04:44,400 --> 00:04:45,960 I'm Carol Cox, founder and CEO, 118 00:04:45,960 --> 00:04:48,880 speaking. Your brand in Diaz is our community 119 00:04:48,880 --> 00:04:51,600 lead communication strategist and brand 120 00:04:51,600 --> 00:04:53,600 messaging expert as well. 121 00:04:53,600 --> 00:04:56,560 And so we really enjoy helping our clients 122 00:04:56,560 --> 00:04:59,100 dig into. There are big ideas. 123 00:04:59,100 --> 00:05:00,660 There are content. What are the main 124 00:05:00,700 --> 00:05:02,420 takeaways? What are the lessons that they 125 00:05:02,420 --> 00:05:03,980 want to share with their audience? 126 00:05:03,980 --> 00:05:06,100 How are they going to deliver their talks in 127 00:05:06,100 --> 00:05:08,260 a way that is transformative for their 128 00:05:08,260 --> 00:05:11,180 audiences, that is memorable and that 129 00:05:11,180 --> 00:05:12,860 delivers an experience, 130 00:05:12,860 --> 00:05:15,900 and that's really what the best speakers do. 131 00:05:15,940 --> 00:05:17,580 And so that's the kind of breakdown we're 132 00:05:17,580 --> 00:05:19,260 going to do here. So make sure to hit the 133 00:05:19,260 --> 00:05:21,620 subscribe button if you're watching this on 134 00:05:21,620 --> 00:05:23,660 YouTube. If you're listening to this on the 135 00:05:23,660 --> 00:05:25,380 Speaking Your Brand podcast, 136 00:05:25,420 --> 00:05:28,060 be sure to follow the podcast in your podcast 137 00:05:28,100 --> 00:05:30,220 app so you don't miss future episodes. 138 00:05:30,220 --> 00:05:32,020 And of course, you can hop on over to the 139 00:05:32,060 --> 00:05:33,900 Speaking Your Brand YouTube channel to watch 140 00:05:33,900 --> 00:05:36,740 this on video. If you want to see us and see 141 00:05:36,780 --> 00:05:39,140 Taylor as well as listen to it. 142 00:05:39,260 --> 00:05:41,620 So Diane, here is the we're going to share 143 00:05:41,620 --> 00:05:42,820 three specific tips. 144 00:05:42,820 --> 00:05:45,300 But I think this is the number one takeaway 145 00:05:45,300 --> 00:05:47,700 that I got when I watched Taylor is it's 146 00:05:47,700 --> 00:05:51,540 about a 15 minute graduation speech is that 147 00:05:51,580 --> 00:05:54,060 no matter who you are, 148 00:05:54,660 --> 00:05:58,920 no matter if you have performed 150 shows to 149 00:05:58,960 --> 00:06:01,920 sold out, stadium sized crowds. 150 00:06:02,320 --> 00:06:07,120 You can be relatable to any audience that 151 00:06:07,120 --> 00:06:08,280 you're speaking to. 152 00:06:09,000 --> 00:06:10,880 Now you may think Taylor Swift, 153 00:06:10,880 --> 00:06:12,760 she didn't even go to college. She's so 154 00:06:12,760 --> 00:06:14,280 smart, she's so intelligent, 155 00:06:14,280 --> 00:06:15,480 she's so well read. 156 00:06:15,480 --> 00:06:17,280 But she didn't have a normal college 157 00:06:17,280 --> 00:06:20,400 experience like those graduates at NYU had 158 00:06:20,400 --> 00:06:22,680 who were sitting there in the audience, 159 00:06:22,680 --> 00:06:25,320 so she could imagine what it was like to live 160 00:06:25,320 --> 00:06:28,320 in a college dorm or walk across campus to to 161 00:06:28,360 --> 00:06:30,560 go to class. But she had not personally 162 00:06:30,560 --> 00:06:32,880 experienced that. And here she is instead 163 00:06:32,920 --> 00:06:35,080 jetting around the world on her private 164 00:06:35,080 --> 00:06:37,280 plane, right, going and performing. 165 00:06:37,280 --> 00:06:38,560 And so you may think, well, 166 00:06:38,560 --> 00:06:41,200 how can she relate to anyone in the audience? 167 00:06:41,200 --> 00:06:44,720 But that truly is her superpower is her 168 00:06:44,720 --> 00:06:47,320 relatability, not only through the lyrics 169 00:06:47,320 --> 00:06:50,000 that she writes, but through her performance, 170 00:06:50,040 --> 00:06:54,200 her persona and her speeches and her podcast 171 00:06:54,240 --> 00:06:55,800 appearance as well. 172 00:06:56,220 --> 00:06:58,940 So let's take a look now at these three tips 173 00:06:58,940 --> 00:07:01,940 that we can use for how to be more relatable 174 00:07:01,940 --> 00:07:04,540 to our audiences. So you may not be a big 175 00:07:04,580 --> 00:07:06,300 time celebrity like Taylor Swift. 176 00:07:06,300 --> 00:07:08,660 I don't think any of us are except for her. 177 00:07:08,740 --> 00:07:10,460 But you may come across where, 178 00:07:10,460 --> 00:07:12,420 you know, you have to give a talk to an 179 00:07:12,420 --> 00:07:13,700 audience and you're like, oh, 180 00:07:13,900 --> 00:07:16,380 you know, this audience is I don't they're 181 00:07:16,380 --> 00:07:18,940 not really like me. Or maybe they're younger 182 00:07:18,940 --> 00:07:20,380 than me, or maybe they're older than me, or 183 00:07:20,380 --> 00:07:22,820 maybe it's a completely different industry or 184 00:07:22,820 --> 00:07:24,380 a completely different profession. 185 00:07:24,380 --> 00:07:27,420 Or maybe it is an audience that's very 186 00:07:27,420 --> 00:07:29,220 similar to who you are, 187 00:07:29,260 --> 00:07:31,660 but you still want to come across as 188 00:07:31,660 --> 00:07:36,100 relatable. And so no matter who the audience 189 00:07:36,100 --> 00:07:38,180 is or what size the event is, 190 00:07:38,180 --> 00:07:40,420 these are the three things that you can do. 191 00:07:40,460 --> 00:07:41,700 So the first thing, Diane, 192 00:07:41,700 --> 00:07:43,860 I'm going to have you talk to us about, 193 00:07:43,860 --> 00:07:46,620 because we did a whole podcast episode on 194 00:07:46,620 --> 00:07:48,620 this, which I'll link in the show notes. 195 00:07:48,620 --> 00:07:52,060 It's about using humor in your talks and 196 00:07:52,060 --> 00:07:55,340 specifically self-deprecating humor. 197 00:07:55,360 --> 00:07:56,440 How did you find that? 198 00:07:56,480 --> 00:07:58,720 Taylor did this in her graduation speech. 199 00:07:59,080 --> 00:08:01,200 Diane Diaz: Oh, my gosh, it was so good because I think 200 00:08:01,200 --> 00:08:02,520 she, you know, she. 201 00:08:02,560 --> 00:08:04,760 I'm sure when they came to her with this idea 202 00:08:04,760 --> 00:08:06,480 and she, she mentions in that speech, 203 00:08:06,480 --> 00:08:09,000 by the way, that that NYU speech that she's 204 00:08:09,000 --> 00:08:11,480 pretty sure she was asked to do it because of 205 00:08:11,480 --> 00:08:13,520 her song 22 and it was 2022, 206 00:08:13,560 --> 00:08:15,400 which I think is a really nice tie in and 207 00:08:15,400 --> 00:08:17,840 very smart of NYU to choose her for that. 208 00:08:17,840 --> 00:08:20,360 But I'm sure when this opportunity came her 209 00:08:20,360 --> 00:08:22,000 way, she probably did think, 210 00:08:22,000 --> 00:08:23,880 oh my gosh, like, this is not what I do. 211 00:08:23,880 --> 00:08:24,920 I don't give speeches. 212 00:08:24,920 --> 00:08:27,440 And in fact, she doesn't really do interviews 213 00:08:27,440 --> 00:08:30,000 often. And if ever anymore. 214 00:08:30,040 --> 00:08:32,200 And in On the New Heights podcast, 215 00:08:32,240 --> 00:08:34,840 we learned that was her first podcast. So I'm 216 00:08:34,840 --> 00:08:37,160 sure she felt very much out of her element, 217 00:08:37,160 --> 00:08:38,840 but yet she still did it. 218 00:08:39,160 --> 00:08:43,440 And I think she she used that 219 00:08:43,440 --> 00:08:45,240 self-deprecating humor in the same way that 220 00:08:45,240 --> 00:08:47,160 she has used through any interview I've ever 221 00:08:47,160 --> 00:08:49,520 heard her, where she talks about being the 222 00:08:49,520 --> 00:08:52,520 nerdy kid, you know, feeling kind of out of 223 00:08:52,520 --> 00:08:54,480 place. She even talks about that in some of 224 00:08:54,480 --> 00:08:55,700 her songs, right? 225 00:08:55,740 --> 00:08:57,180 Like, I know in one of her lyrics, 226 00:08:57,180 --> 00:09:00,300 she talks about she feels like everyone is a 227 00:09:00,300 --> 00:09:02,540 sexy baby and she's the monster on the hill. 228 00:09:02,940 --> 00:09:05,620 You're too big to to, um, 229 00:09:05,660 --> 00:09:07,620 hang around and, you know, 230 00:09:07,660 --> 00:09:09,060 lurching forward and like. 231 00:09:09,100 --> 00:09:10,940 So she feels out of place, 232 00:09:10,940 --> 00:09:14,740 right? And so she she talks openly about 233 00:09:14,740 --> 00:09:16,260 that. And I think that's why her audience 234 00:09:16,260 --> 00:09:17,980 loves her and why she gets. 235 00:09:18,100 --> 00:09:19,620 I think Travis mentioned that too, 236 00:09:19,660 --> 00:09:21,260 is what he noticed about her concerts, 237 00:09:21,260 --> 00:09:23,740 is that there were people of all age groups 238 00:09:23,740 --> 00:09:26,420 there, and now she bridges the gap between 239 00:09:26,420 --> 00:09:27,940 all these different age groups and all these 240 00:09:27,940 --> 00:09:30,020 different generations of people, 241 00:09:30,060 --> 00:09:32,140 because she's just a regular girl, 242 00:09:32,180 --> 00:09:35,140 because she talks about not fitting in, 243 00:09:35,180 --> 00:09:36,900 sitting in her room writing music because she 244 00:09:36,900 --> 00:09:38,660 felt alone. Well, what can I do alone in my 245 00:09:38,660 --> 00:09:39,740 room? I can write music. 246 00:09:39,740 --> 00:09:41,660 I can play the piano, I can play the guitar. 247 00:09:41,860 --> 00:09:43,340 So she just tells those stories. 248 00:09:43,340 --> 00:09:45,260 And then when she tells those stories, 249 00:09:45,420 --> 00:09:47,340 we all think back to a time of like, 250 00:09:47,340 --> 00:09:49,140 oh my gosh, I remember that time when I felt 251 00:09:49,140 --> 00:09:51,580 out of place or didn't feel like I fit in. 252 00:09:51,580 --> 00:09:55,470 And now all of a sudden she is me and I am 253 00:09:55,470 --> 00:09:57,710 her, right? Like we are the same person and 254 00:09:57,710 --> 00:09:59,670 and that just draws you into her. 255 00:09:59,710 --> 00:10:02,710 Well, yes, she's a mega millionaire 256 00:10:02,830 --> 00:10:04,750 billionaire, whatever she is, 257 00:10:05,150 --> 00:10:07,030 you know, falling on her private jet. I don't 258 00:10:07,030 --> 00:10:08,230 have that. But still. 259 00:10:08,230 --> 00:10:10,070 Yet she understands me, 260 00:10:10,190 --> 00:10:12,510 right? And so that self-deprecating humor 261 00:10:12,510 --> 00:10:16,110 breaks down that, uh, sort of protective wall 262 00:10:16,110 --> 00:10:18,350 around us for not wanting to feel like we're 263 00:10:18,390 --> 00:10:20,750 we don't fit in and lets us know it's okay, 264 00:10:20,790 --> 00:10:23,190 because she also felt that way. Right? So I 265 00:10:23,190 --> 00:10:24,910 love that she does that. 266 00:10:25,070 --> 00:10:26,630 Carol Cox: And she does. And she does that really well. 267 00:10:26,630 --> 00:10:28,390 She did that in the podcast interview that 268 00:10:28,390 --> 00:10:30,390 she did. So I have a clip I'm gonna play. 269 00:10:30,390 --> 00:10:32,710 This is the very beginning of the 270 00:10:32,710 --> 00:10:35,070 commencement speech, and she does it right 271 00:10:35,070 --> 00:10:37,270 away, which is so important because she is 272 00:10:37,270 --> 00:10:39,270 who she is, and she wants to make sure the 273 00:10:39,270 --> 00:10:42,910 audience knows that she's there with humility 274 00:10:42,950 --> 00:10:45,550 and with gratitude for being there to get 275 00:10:45,550 --> 00:10:47,390 this honorary doctorate and not there to 276 00:10:47,390 --> 00:10:48,790 basically like to tell them, 277 00:10:48,830 --> 00:10:51,070 like here, like basically like wag her 278 00:10:51,070 --> 00:10:52,470 finger, like, I know better than you because 279 00:10:52,470 --> 00:10:54,210 that's not at all how she would be. 280 00:10:54,250 --> 00:10:56,570 All right, let's let me play that clip here. 281 00:10:57,290 --> 00:10:59,930 Taylor Swift: Last time I was in a stadium this size, 282 00:10:59,930 --> 00:11:02,890 I was dancing in heels and wearing a glittery 283 00:11:02,930 --> 00:11:07,210 leotard. This outfit is much more 284 00:11:07,210 --> 00:11:12,530 comfortable. I would like to say a huge thank 285 00:11:12,530 --> 00:11:15,170 you to NYU's chairman of the Board of 286 00:11:15,170 --> 00:11:17,450 Trustees, Bill Berkeley, 287 00:11:17,450 --> 00:11:21,250 and all the trustees and members of the board 288 00:11:21,250 --> 00:11:23,890 NYU President Andrew Hamilton, 289 00:11:24,250 --> 00:11:27,450 Provost Katherine, 90% sure. 290 00:11:27,490 --> 00:11:29,410 The main reason I'm here is because I have a 291 00:11:29,450 --> 00:11:30,970 song called 22. 292 00:11:39,410 --> 00:11:41,130 Carol Cox: All right. So there's that part. 293 00:11:41,170 --> 00:11:42,250 That part where she said, 294 00:11:42,250 --> 00:11:43,690 I'm pretty sure I'm here because I have a 295 00:11:43,690 --> 00:11:45,050 song called 22. So again, 296 00:11:45,090 --> 00:11:48,370 acknowledging that that's a self-deprecating 297 00:11:48,370 --> 00:11:50,450 humor, right? She's acknowledging why she's 298 00:11:50,450 --> 00:11:52,210 there and she's grateful for it. 299 00:11:52,210 --> 00:11:54,630 But like having this little kind of joke at 300 00:11:54,630 --> 00:11:56,110 herself about it. 301 00:11:56,110 --> 00:11:57,830 And here's the other thing that I love, 302 00:11:57,870 --> 00:11:59,470 which is hard for me to do, 303 00:11:59,510 --> 00:12:00,710 is what does she do? 304 00:12:00,950 --> 00:12:05,030 She pauses, and she lets the crowd laugh and 305 00:12:05,030 --> 00:12:07,030 cheer and applaud, and she, 306 00:12:07,070 --> 00:12:09,190 like, lets them have that moment before she 307 00:12:09,190 --> 00:12:10,190 continues on. 308 00:12:10,230 --> 00:12:11,670 Diane Diaz: Yeah, she's so good at that. 309 00:12:11,670 --> 00:12:14,150 I think that probably that skill probably 310 00:12:14,150 --> 00:12:17,230 comes a lot from her, her performances, 311 00:12:17,230 --> 00:12:19,910 because she's very good with audience 312 00:12:19,910 --> 00:12:21,950 engagement and imagine that she's playing to 313 00:12:21,950 --> 00:12:23,470 hundreds of thousands of people not, you 314 00:12:23,470 --> 00:12:27,270 know, 50, 100, 200, 600 like it's a lot of 315 00:12:27,270 --> 00:12:29,830 people. And yet she still makes every person 316 00:12:29,830 --> 00:12:31,910 in that 100,000 person audience feel like 317 00:12:31,950 --> 00:12:33,630 they she is there for them. 318 00:12:33,710 --> 00:12:35,670 And she's very good at engaging with people. 319 00:12:35,710 --> 00:12:38,070 Right. And so I think that skill came in 320 00:12:38,110 --> 00:12:40,270 handy for this particular thing. 321 00:12:40,670 --> 00:12:42,390 Carol Cox: Absolutely. And you know, 322 00:12:42,430 --> 00:12:44,830 what's so for those of you thinking about for 323 00:12:44,830 --> 00:12:46,790 your own presentation and talks, 324 00:12:46,790 --> 00:12:49,110 think of a lighthearted moment or kind of a 325 00:12:49,110 --> 00:12:51,790 quirk that you have or something that you can 326 00:12:51,810 --> 00:12:53,690 laugh at about yourself, 327 00:12:53,690 --> 00:12:55,970 because that will make you more relatable. 328 00:12:55,970 --> 00:12:58,690 And I realize that I just did that by saying 329 00:12:58,690 --> 00:13:01,010 that I'm not good at letting the audience 330 00:13:01,050 --> 00:13:03,130 like, yes, laugh or applaud. 331 00:13:03,170 --> 00:13:05,330 Like I will run off the stage before take in 332 00:13:05,370 --> 00:13:07,650 the taking the applause after a speech. 333 00:13:07,650 --> 00:13:10,330 And I want to get better at that. 334 00:13:10,330 --> 00:13:11,650 But that is a real thing, 335 00:13:11,690 --> 00:13:13,690 like the real thing. That is a challenge for 336 00:13:13,690 --> 00:13:15,890 me to do. So that's that. 337 00:13:15,890 --> 00:13:17,130 That is a little thing where it's 338 00:13:17,130 --> 00:13:19,170 self-deprecating humor. It doesn't ruin your 339 00:13:19,170 --> 00:13:22,370 credibility or you being seen as the 340 00:13:22,370 --> 00:13:24,090 authority or the expert, 341 00:13:24,090 --> 00:13:26,530 but it lets the audience know that you like 342 00:13:26,730 --> 00:13:28,290 like you said earlier, I like taking down 343 00:13:28,290 --> 00:13:30,370 those protective walls that we oftentimes put 344 00:13:30,370 --> 00:13:30,890 up. 345 00:13:30,970 --> 00:13:32,930 Diane Diaz: Yeah, I noticed too, that she is using a 346 00:13:33,250 --> 00:13:35,850 teleprompters and which is of course, 347 00:13:35,850 --> 00:13:37,890 because again, this is not her genre. 348 00:13:37,890 --> 00:13:39,850 So why would she not have teleprompters. 349 00:13:39,850 --> 00:13:44,050 Right. And but she's very comfortable in the 350 00:13:44,210 --> 00:13:45,850 sort of not that it's uncomfortable, 351 00:13:45,850 --> 00:13:47,770 but she's comfortable in the constraints of 352 00:13:47,810 --> 00:13:50,490 that. And she's managing it quite well for 353 00:13:50,490 --> 00:13:51,670 someone who is not. 354 00:13:51,710 --> 00:13:52,750 Yes, she's a performer, 355 00:13:52,750 --> 00:13:54,070 but she's not a speech giver, right? It's a 356 00:13:54,070 --> 00:13:55,390 totally different skill, 357 00:13:55,390 --> 00:13:57,710 and she's doing a great job of it because I 358 00:13:57,710 --> 00:14:00,430 think everybody that's there knows the gig, 359 00:14:00,430 --> 00:14:02,310 right? Like she said, she's asked to do it 360 00:14:02,310 --> 00:14:04,030 because she's got a song called 22. And we 361 00:14:04,030 --> 00:14:05,550 all know she's a performer. She's not a 362 00:14:05,550 --> 00:14:07,510 speech giver. She's not there to tell them 363 00:14:07,510 --> 00:14:10,550 what to do, but she just disarms you with 364 00:14:10,550 --> 00:14:12,630 that, you know, self-deprecating humor and 365 00:14:12,630 --> 00:14:13,950 just, like, calling it out, 366 00:14:13,990 --> 00:14:14,750 right? 367 00:14:14,990 --> 00:14:17,350 Carol Cox: Yes. Okay, I have one another clip of her 368 00:14:17,350 --> 00:14:19,030 with a self-deprecating humor that I think is 369 00:14:19,030 --> 00:14:21,430 a great example. So let me cue that up. 370 00:14:22,390 --> 00:14:25,110 Taylor Swift: Not the type of doctor you would want around 371 00:14:25,110 --> 00:14:26,830 in case of an emergency, 372 00:14:27,790 --> 00:14:30,670 unless your specific emergency was that you 373 00:14:30,710 --> 00:14:33,350 desperately needed to hear a song with a 374 00:14:33,390 --> 00:14:36,150 catchy hook and an intensely cathartic bridge 375 00:14:36,150 --> 00:14:36,950 section. 376 00:14:39,230 --> 00:14:40,950 Diane Diaz: She knows her strengths, right? 377 00:14:41,710 --> 00:14:43,590 Carol Cox: Right. And that's why I picked that clip. 378 00:14:43,630 --> 00:14:46,030 Because even though she's joking about she, 379 00:14:46,030 --> 00:14:47,150 you know, she's getting this honorary 380 00:14:47,150 --> 00:14:48,910 doctorate, she can call herself doctor, 381 00:14:48,950 --> 00:14:50,390 right? Haha. You know, funny. 382 00:14:50,410 --> 00:14:54,570 But she still puts in there her expertise. 383 00:14:54,650 --> 00:14:55,930 Yes. Which is right. 384 00:14:55,970 --> 00:14:58,730 The songwriting and the lyrics and the catchy 385 00:14:58,770 --> 00:15:00,050 hooks and the melody. 386 00:15:00,050 --> 00:15:01,290 So that's the balance. 387 00:15:01,290 --> 00:15:02,610 With self-deprecating humor, 388 00:15:02,610 --> 00:15:05,650 especially as women, is to make sure that, 389 00:15:05,650 --> 00:15:07,850 yes, we can use self-deprecating humor, 390 00:15:07,850 --> 00:15:10,010 but we still want to own our strengths and 391 00:15:10,010 --> 00:15:11,450 will we are really good at. 392 00:15:11,490 --> 00:15:13,090 Diane Diaz: Yes, yes. Love that. 393 00:15:13,130 --> 00:15:15,250 Carol Cox: All right. So that was the key takeaway, 394 00:15:15,290 --> 00:15:17,810 number one, which is use self-deprecating 395 00:15:17,810 --> 00:15:19,610 humor, especially towards the beginning. Or 396 00:15:19,610 --> 00:15:21,690 use any type of humor at the beginning of a 397 00:15:21,690 --> 00:15:23,610 presentation or talk. It really draws the 398 00:15:23,610 --> 00:15:26,570 audience in. And laughter is a great form of 399 00:15:26,570 --> 00:15:27,650 social bonding. 400 00:15:27,770 --> 00:15:30,970 The second thing is to know your audience. 401 00:15:30,970 --> 00:15:33,570 So understand where your audience is. 402 00:15:33,570 --> 00:15:35,290 So what life stage are they in, 403 00:15:35,290 --> 00:15:37,170 or what stage are they in and their business 404 00:15:37,170 --> 00:15:38,410 or their career? 405 00:15:38,450 --> 00:15:40,290 What challenges are they're facing? 406 00:15:40,290 --> 00:15:41,970 What are their aspirations, 407 00:15:41,970 --> 00:15:43,810 their goals? Their hopes? 408 00:15:43,850 --> 00:15:45,650 What do they want for themselves? 409 00:15:45,650 --> 00:15:48,770 So think about what is your audience thinking 410 00:15:48,770 --> 00:15:50,110 about in their heads, like what is 411 00:15:50,110 --> 00:15:52,630 preoccupying them related to what you do, 412 00:15:52,670 --> 00:15:54,910 what what your topic is for your presentation 413 00:15:54,910 --> 00:15:56,950 or your talk. Kind of like kind of what is on 414 00:15:56,950 --> 00:15:59,550 their mind. And so let me play a couple of 415 00:15:59,550 --> 00:16:01,870 clips and then we'll get into this other idea 416 00:16:01,870 --> 00:16:04,350 of also drawing out from your audience. 417 00:16:04,390 --> 00:16:06,150 Things that are kind of like the elephant in 418 00:16:06,150 --> 00:16:08,230 the room that you want to make sure that 419 00:16:08,230 --> 00:16:10,310 you're addressing, whether it's objections or 420 00:16:10,310 --> 00:16:11,910 maybe things that are going on, 421 00:16:11,950 --> 00:16:14,550 even on a more societal level, 422 00:16:14,550 --> 00:16:16,350 that may be important to mention. So I have a 423 00:16:16,350 --> 00:16:18,710 couple of clips here about how important it 424 00:16:18,710 --> 00:16:20,110 is to know your audience. 425 00:16:20,110 --> 00:16:22,430 So let me cue up the first one. 426 00:16:23,310 --> 00:16:26,350 Taylor Swift: As a kid, I always thought I would go away to 427 00:16:26,390 --> 00:16:30,030 college imagining the posters I would hang on 428 00:16:30,030 --> 00:16:32,110 the wall of my freshman dorm. 429 00:16:32,310 --> 00:16:35,390 I even set the ending of my music video for 430 00:16:35,390 --> 00:16:40,070 my song Love Story at my fantasy imaginary 431 00:16:40,070 --> 00:16:43,470 college, where I meet a male model reading a 432 00:16:43,470 --> 00:16:47,030 book on the grass, and with one single 433 00:16:47,030 --> 00:16:49,770 glance, we realized we had been in love in 434 00:16:49,770 --> 00:16:51,090 our past lives. 435 00:16:53,290 --> 00:16:54,050 Carol Cox: Which is exactly. 436 00:16:54,050 --> 00:16:56,450 Taylor Swift: What you guys all experienced at some point 437 00:16:56,450 --> 00:16:58,050 in the last four years, right? 438 00:17:00,130 --> 00:17:02,410 Carol Cox: All right. I love that because again, 439 00:17:02,450 --> 00:17:04,890 like, it's, you know, she's she's drawing a 440 00:17:04,890 --> 00:17:08,290 comparison between herself and then like, 441 00:17:08,330 --> 00:17:09,410 she had this dream to, 442 00:17:09,730 --> 00:17:11,450 you know, imagine going to college. Clearly 443 00:17:11,450 --> 00:17:13,690 she didn't go but the people in the audience 444 00:17:13,690 --> 00:17:15,170 did. So she understands, 445 00:17:15,250 --> 00:17:17,450 you know, kind of what their dreams and their 446 00:17:17,450 --> 00:17:19,770 desires and their hopes would have been. 447 00:17:19,810 --> 00:17:21,850 But they still connecting it back to her 448 00:17:21,850 --> 00:17:24,450 music and why she's there as the commencement 449 00:17:24,450 --> 00:17:25,090 speaker. 450 00:17:25,850 --> 00:17:27,330 Diane Diaz: Mhm. Yeah I love that. 451 00:17:27,330 --> 00:17:29,650 She's um I love that she, 452 00:17:29,690 --> 00:17:31,450 you know, there couldn't be more of a world 453 00:17:31,450 --> 00:17:33,250 of difference between her and the audience 454 00:17:33,250 --> 00:17:36,610 that she's speaking to. And yet she's just 455 00:17:36,610 --> 00:17:38,010 saying, you know, we those are those 456 00:17:38,010 --> 00:17:39,570 universal experiences that we all have. It 457 00:17:39,570 --> 00:17:41,450 doesn't matter whether you're mega rich or 458 00:17:41,450 --> 00:17:43,210 not. You go into college, 459 00:17:43,210 --> 00:17:44,330 not going to college. 460 00:17:44,330 --> 00:17:47,010 Those are universal experiences that dreaming 461 00:17:47,010 --> 00:17:48,370 as a teenager or, you know, 462 00:17:48,390 --> 00:17:50,390 or that certain age dreaming about that 463 00:17:50,390 --> 00:17:52,270 meeting that perfect guy or girl. 464 00:17:52,310 --> 00:17:54,110 Like we all have those things, 465 00:17:54,110 --> 00:17:56,270 right? And so I love that she's just calling 466 00:17:56,270 --> 00:17:58,270 that out because I think she she builds 467 00:17:58,270 --> 00:18:02,030 greater credibility with them when she says, 468 00:18:02,070 --> 00:18:04,630 you know, I maybe I didn't maybe I'm not in 469 00:18:04,630 --> 00:18:06,150 college and wasn't in college, 470 00:18:06,150 --> 00:18:07,630 but yet I get it. 471 00:18:07,670 --> 00:18:09,950 Like we have all had this experience. 472 00:18:10,150 --> 00:18:10,910 Yes. 473 00:18:11,350 --> 00:18:12,790 Carol Cox: So the other thing that she does, 474 00:18:12,790 --> 00:18:14,950 as far as in her speech itself, 475 00:18:14,950 --> 00:18:16,910 and this is not related to kind of the bigger 476 00:18:16,910 --> 00:18:18,070 takeaway relatability, 477 00:18:18,070 --> 00:18:20,430 but it is good, structurally wise, 478 00:18:20,430 --> 00:18:22,030 that she does have a beginning, middle and 479 00:18:22,030 --> 00:18:23,230 end of a talk. 480 00:18:23,230 --> 00:18:24,750 And now you may be thinking, 481 00:18:24,750 --> 00:18:25,790 well, that's obvious. 482 00:18:25,830 --> 00:18:27,430 Duh. Every speech has a beginning, 483 00:18:27,430 --> 00:18:29,230 middle and end. You would think so. 484 00:18:29,230 --> 00:18:31,790 But just because you start and then you have 485 00:18:31,830 --> 00:18:33,750 a section and then you have the end doesn't 486 00:18:33,750 --> 00:18:35,070 mean you have a beginning, middle and end. 487 00:18:35,070 --> 00:18:36,990 Diane Diaz: You know, sometimes they meander and it's 488 00:18:36,990 --> 00:18:38,550 very confusing. Yes. 489 00:18:38,590 --> 00:18:39,910 Carol Cox: Just like songs, you can say, 490 00:18:39,910 --> 00:18:42,150 well, a song. I heard musical notes at the 491 00:18:42,150 --> 00:18:44,150 beginning and then the musical notes started, 492 00:18:44,150 --> 00:18:45,550 stopped at the end. Doesn't mean that it's a 493 00:18:45,550 --> 00:18:47,850 song like you have to have structure just 494 00:18:47,850 --> 00:18:50,130 like Taylor Swift has structure to her songs, 495 00:18:50,130 --> 00:18:52,770 so she has a clear beginning where she, 496 00:18:52,810 --> 00:18:55,010 you know, starts, she does her thank yous and 497 00:18:55,010 --> 00:18:57,450 acknowledgments to the people who are there, 498 00:18:57,450 --> 00:18:59,370 which is standard for a commencement speech. 499 00:18:59,530 --> 00:19:01,050 And then she kind of gets into the, 500 00:19:01,090 --> 00:19:03,330 you know, the, the what it would be like to 501 00:19:03,370 --> 00:19:05,290 go to college and writing her songs. 502 00:19:05,290 --> 00:19:07,930 And then she says she has some life hacks. 503 00:19:08,130 --> 00:19:09,690 Yeah, some lessons for the audience. 504 00:19:09,690 --> 00:19:11,010 So she teased them up like, 505 00:19:11,050 --> 00:19:13,210 I'm going to share some some of these life 506 00:19:13,210 --> 00:19:14,450 hacks, she says. I don't want to call it 507 00:19:14,450 --> 00:19:15,970 advice because I don't like unsolicited 508 00:19:15,970 --> 00:19:17,730 advice. But she has this life hack, 509 00:19:17,730 --> 00:19:19,570 so she shares the the one thing about like, 510 00:19:19,610 --> 00:19:22,090 life can be heavy, catch and release, 511 00:19:22,130 --> 00:19:23,530 you know, that kind of thing. And then she 512 00:19:23,530 --> 00:19:25,810 has a second life hack, 513 00:19:25,810 --> 00:19:27,730 and I'm going to play the beginning of that 514 00:19:27,730 --> 00:19:28,730 part here. 515 00:19:28,970 --> 00:19:34,850 Taylor Swift: Secondly, learn to live alongside cringe. 516 00:19:38,530 --> 00:19:42,810 No matter how hard you try to avoid being 517 00:19:42,810 --> 00:19:48,550 cringe, you will look back on your life and 518 00:19:48,550 --> 00:19:50,830 cringe retrospectively. 519 00:19:57,230 --> 00:20:00,950 Cringe is unavoidable over a lifetime. 520 00:20:01,230 --> 00:20:04,510 Even the term cringe might someday be deemed 521 00:20:04,550 --> 00:20:05,270 cringe. 522 00:20:06,710 --> 00:20:08,830 Carol Cox: All right. Again, I love that because she's 523 00:20:08,830 --> 00:20:12,110 acknowledging what so especially for younger 524 00:20:12,110 --> 00:20:14,550 people who have lived so much of their life 525 00:20:14,550 --> 00:20:17,750 online. Like Diane, we're lucky that probably 526 00:20:17,790 --> 00:20:20,110 during the days when we would have followed 527 00:20:20,110 --> 00:20:21,510 fads, we wouldn't wait. 528 00:20:21,550 --> 00:20:22,790 Diane Diaz: There's no evidence of it. 529 00:20:22,910 --> 00:20:24,670 Carol Cox: Social media, we don't have to worry about 530 00:20:24,670 --> 00:20:25,990 any of that. So whatever it was, 531 00:20:25,990 --> 00:20:28,670 cringe. There's no proof of it whatsoever. 532 00:20:28,670 --> 00:20:30,430 But obviously younger people, 533 00:20:30,630 --> 00:20:32,030 they do have a lot of proof. So I love, 534 00:20:32,070 --> 00:20:33,790 again, like knowing your audience, knowing 535 00:20:33,830 --> 00:20:35,830 that that's an experience that they probably 536 00:20:35,830 --> 00:20:37,550 had, you know, cringe is a thing you hear a 537 00:20:37,550 --> 00:20:38,830 lot online. 538 00:20:38,830 --> 00:20:40,590 So she's relating to where the audience is 539 00:20:40,590 --> 00:20:41,150 at. 540 00:20:41,190 --> 00:20:43,150 Diane Diaz: I like how she's using their language too, 541 00:20:43,190 --> 00:20:45,510 because she's they're 22. 542 00:20:45,550 --> 00:20:47,410 She's 35, right? 543 00:20:47,450 --> 00:20:49,170 Or at that point, probably she was. That was 544 00:20:49,170 --> 00:20:50,250 three years. 32. 545 00:20:50,290 --> 00:20:52,810 Right. So I mean, that's quite an age 546 00:20:52,810 --> 00:20:54,930 difference. So she but she's using the 547 00:20:54,930 --> 00:20:57,450 language in vernacular they would use so that 548 00:20:57,450 --> 00:20:59,610 it's very relatable to them. 549 00:20:59,610 --> 00:21:01,930 Yet she's still instilling the lessons that 550 00:21:01,930 --> 00:21:03,810 she's had. So but yet they're going to 551 00:21:03,850 --> 00:21:05,490 understand it because she's putting it in the 552 00:21:05,490 --> 00:21:06,770 terms they get. 553 00:21:06,970 --> 00:21:07,410 Yes. 554 00:21:07,410 --> 00:21:08,730 Carol Cox: That's a great point. 555 00:21:08,930 --> 00:21:10,410 Yes. So that's a great point. 556 00:21:10,450 --> 00:21:12,410 Thinking about that again, relating to your 557 00:21:12,410 --> 00:21:14,690 audience to think about the terminology that 558 00:21:14,690 --> 00:21:16,530 they use. So maybe you're not talking to 559 00:21:16,570 --> 00:21:17,930 teenagers or college students, 560 00:21:17,930 --> 00:21:19,770 but you're talking to people in a certain 561 00:21:19,770 --> 00:21:22,730 industry or a certain type of business, 562 00:21:22,770 --> 00:21:24,170 then you don't want to. 563 00:21:24,210 --> 00:21:26,850 I mean, you could use their jargon if you 564 00:21:26,890 --> 00:21:28,810 know of that. It would be kind of funny to 565 00:21:28,850 --> 00:21:30,650 them that you're saying it because you're not 566 00:21:30,690 --> 00:21:32,730 in their industry or because you know that 567 00:21:32,730 --> 00:21:34,090 that's going to be something that they really 568 00:21:34,090 --> 00:21:35,770 connect with. Likewise, 569 00:21:35,810 --> 00:21:39,010 or on the flip side, don't use jargon that's 570 00:21:39,010 --> 00:21:41,490 particular to what you do to an audience that 571 00:21:41,490 --> 00:21:42,730 is not familiar with it. 572 00:21:42,770 --> 00:21:43,890 Diane Diaz: Right, right. Yes. Yeah. 573 00:21:43,890 --> 00:21:46,190 You really have to understand the audience 574 00:21:46,190 --> 00:21:49,990 and read the room, to write and know how to 575 00:21:50,030 --> 00:21:52,510 relate. I spoke to a group of it was actually 576 00:21:52,510 --> 00:21:54,510 middle school and high schoolers recently, 577 00:21:54,510 --> 00:21:56,950 and I really had to put a lot of effort into 578 00:21:56,950 --> 00:21:59,150 because I don't talk to children and I needed 579 00:21:59,150 --> 00:22:03,510 to like, dial down the professional tone of 580 00:22:03,510 --> 00:22:05,350 the personal brand talk and make it 581 00:22:05,350 --> 00:22:09,590 approachable and relatable to that age group. 582 00:22:09,630 --> 00:22:11,470 But, you know, you really have to think. 583 00:22:11,510 --> 00:22:13,310 And that's just an extreme example. 584 00:22:13,310 --> 00:22:14,710 But it's true. No matter who you're speaking 585 00:22:14,710 --> 00:22:17,190 to, you have to change your delivery and 586 00:22:17,190 --> 00:22:20,070 change your wording and change the stories so 587 00:22:20,070 --> 00:22:21,750 that they relate to it so it's meaningful to 588 00:22:21,790 --> 00:22:23,390 them. Otherwise it's not going to land. 589 00:22:23,510 --> 00:22:24,990 Carol Cox: Yeah. You have to think about what are their 590 00:22:25,030 --> 00:22:26,990 goals, what do they want for themselves? 591 00:22:26,990 --> 00:22:28,550 Where are they at in their life? 592 00:22:28,550 --> 00:22:30,430 What what is kind of getting in their way or 593 00:22:30,430 --> 00:22:32,030 what are their thought processes? What are 594 00:22:32,030 --> 00:22:33,190 they concerned about? 595 00:22:33,230 --> 00:22:34,990 So you're still talking about personal 596 00:22:34,990 --> 00:22:37,430 branding, which you would do with a business 597 00:22:37,430 --> 00:22:39,270 audience of of women. 598 00:22:39,270 --> 00:22:40,910 But you can also do it for younger people. 599 00:22:40,910 --> 00:22:43,550 You just have to shift what they are, 600 00:22:43,550 --> 00:22:44,930 what they're focused on? 601 00:22:44,970 --> 00:22:45,450 Diane Diaz: Yes. 602 00:22:45,490 --> 00:22:47,410 Carol Cox: Yes. All right, so I have one more clip on 603 00:22:47,410 --> 00:22:49,090 this section about knowing your audience. And 604 00:22:49,090 --> 00:22:50,810 this might be my favorite part, 605 00:22:50,850 --> 00:22:53,090 because Diane and I know that we have talked 606 00:22:53,090 --> 00:22:54,770 a lot about on the Speaking Your Brand 607 00:22:54,770 --> 00:22:57,090 podcast and our Thought Leader Academy with 608 00:22:57,090 --> 00:23:00,130 our clients about when you have a personal 609 00:23:00,130 --> 00:23:02,610 story, you absolutely should share it with 610 00:23:02,610 --> 00:23:05,090 your audience. If it relates to your overall 611 00:23:05,090 --> 00:23:07,490 message or the lessons that you want to 612 00:23:07,530 --> 00:23:10,170 impart to the people who are in the room. 613 00:23:10,290 --> 00:23:13,170 But oftentimes people our clients are like, 614 00:23:13,170 --> 00:23:14,210 well, but what? 615 00:23:14,250 --> 00:23:16,610 How does my story connect to what I'm saying? 616 00:23:16,610 --> 00:23:18,050 Or I don't really, you know, 617 00:23:18,050 --> 00:23:19,450 I'm just going to share my story and then 618 00:23:19,450 --> 00:23:21,650 what happens next? So what we say is that you 619 00:23:21,650 --> 00:23:24,330 have to take your story and universalize it. 620 00:23:24,450 --> 00:23:26,690 So it's the personal to the universal, 621 00:23:26,730 --> 00:23:30,010 the me to the you or the me to the we. 622 00:23:30,050 --> 00:23:33,490 And of course, no surprise Taylor does this 623 00:23:33,490 --> 00:23:36,250 so expertly. So let me bring up that clip. 624 00:23:36,850 --> 00:23:39,730 Taylor Swift: I've made and released 11 albums and in the 625 00:23:39,730 --> 00:23:44,670 process switched genre from country to pop to 626 00:23:44,710 --> 00:23:46,630 alternative to folk. 627 00:23:47,030 --> 00:23:50,470 And this might sound like a very songwriter 628 00:23:50,470 --> 00:23:52,870 centric line of discussion, 629 00:23:52,990 --> 00:23:57,310 but in a way, I really do think we are all 630 00:23:57,590 --> 00:24:01,790 writers, and most of us write in a different 631 00:24:01,790 --> 00:24:03,790 voice for different situations. 632 00:24:04,030 --> 00:24:06,430 You write differently in your Instagram 633 00:24:06,430 --> 00:24:09,030 stories than you do your senior thesis. 634 00:24:09,230 --> 00:24:11,030 You send a different type of email to your 635 00:24:11,030 --> 00:24:13,710 boss than you do your best friend from home. 636 00:24:13,990 --> 00:24:17,870 We are all literary chameleons and I think 637 00:24:17,870 --> 00:24:19,030 it's fascinating. 638 00:24:19,990 --> 00:24:21,430 Carol Cox: All right. So again like. 639 00:24:21,470 --> 00:24:22,270 Diane Diaz: So smart. 640 00:24:22,630 --> 00:24:24,230 Carol Cox: Very much recognizing that yes, 641 00:24:24,230 --> 00:24:26,110 she's talking about her creative process, 642 00:24:26,110 --> 00:24:29,670 which is actually good for her to share in a 643 00:24:29,670 --> 00:24:31,910 speech because people do want a little to 644 00:24:31,950 --> 00:24:33,790 know a little bit about what you do as a 645 00:24:33,790 --> 00:24:35,230 person. They don't want it to. 646 00:24:35,270 --> 00:24:36,470 They want it to be about them, 647 00:24:36,470 --> 00:24:38,310 but they also want to learn about you because 648 00:24:38,310 --> 00:24:39,950 that's how you're a reflection. 649 00:24:39,950 --> 00:24:41,350 You're a mirror for them. 650 00:24:41,350 --> 00:24:44,210 So when she's talking earlier in that clip, 651 00:24:44,210 --> 00:24:45,770 before I started in about her creative 652 00:24:45,770 --> 00:24:48,370 process and why songwriting is so meaningful 653 00:24:48,370 --> 00:24:49,690 to her. But then she's like, okay, well, 654 00:24:49,730 --> 00:24:51,770 obviously most of the people in this audience 655 00:24:51,770 --> 00:24:53,570 are not songwriters. Maybe some of them are, 656 00:24:53,610 --> 00:24:55,690 but most of them are. So she immediately 657 00:24:55,690 --> 00:24:58,610 connects to. But we're all writers in our 658 00:24:58,610 --> 00:25:01,490 lives, and we all write for in different 659 00:25:01,490 --> 00:25:03,570 voices, for different purposes, 660 00:25:03,570 --> 00:25:04,810 for different reasons. 661 00:25:04,810 --> 00:25:06,490 And I think that is such, 662 00:25:06,730 --> 00:25:09,890 such an expert example of this idea of 663 00:25:09,890 --> 00:25:11,610 knowing your audience, but then taking the 664 00:25:11,610 --> 00:25:13,450 personal story to the universal. 665 00:25:13,890 --> 00:25:15,450 Diane Diaz: Yeah. And I think she actually, 666 00:25:15,450 --> 00:25:17,530 I feel like does that with her music too, 667 00:25:17,530 --> 00:25:20,370 because her she tells I mean, 668 00:25:20,410 --> 00:25:22,650 obviously most of her songs are based on 669 00:25:22,650 --> 00:25:24,490 things that happened in her life. And yet 670 00:25:24,490 --> 00:25:25,850 when you listen to them, 671 00:25:26,450 --> 00:25:27,970 you know, you can't necessarily apply every 672 00:25:27,970 --> 00:25:29,450 song to your own life, but you can find 673 00:25:29,490 --> 00:25:31,410 little nuggets in each song that you're like, 674 00:25:31,450 --> 00:25:33,090 yeah, I kind of get that idea, 675 00:25:33,130 --> 00:25:35,450 or I get that concept, or I get that instance 676 00:25:35,450 --> 00:25:36,970 where that could happen and I, oh, I've been 677 00:25:36,970 --> 00:25:39,250 through something similar. Right. So she 678 00:25:39,530 --> 00:25:42,330 tells very personal, I know I believe one of 679 00:25:42,330 --> 00:25:44,630 the critiques of her Tortured Poets 680 00:25:44,630 --> 00:25:46,630 Department album was that it was just all 681 00:25:46,630 --> 00:25:48,110 about her. And I'm like, 682 00:25:48,110 --> 00:25:51,470 well, yeah, but it's being about her. 683 00:25:51,510 --> 00:25:52,790 Her audience understands. 684 00:25:52,790 --> 00:25:54,230 It's about also about them, 685 00:25:54,270 --> 00:25:55,870 right? Like it's about her, 686 00:25:55,870 --> 00:25:57,630 but it's about us through her. 687 00:25:57,670 --> 00:26:00,550 Right? I think her audience now knows that. 688 00:26:00,710 --> 00:26:02,190 And so she writes about her. 689 00:26:02,190 --> 00:26:03,990 But then we feel it ourselves, 690 00:26:03,990 --> 00:26:05,030 about ourselves. 691 00:26:05,030 --> 00:26:07,350 And so anybody that knows anything about her 692 00:26:07,630 --> 00:26:09,510 kind of gets that. But she did it very 693 00:26:09,510 --> 00:26:12,030 masterfully here in this speech. 694 00:26:12,070 --> 00:26:13,830 Right? Very deliberately. And I think, too, 695 00:26:13,830 --> 00:26:16,470 because it is a different setting than a song 696 00:26:16,470 --> 00:26:17,950 that she's writing. Right. 697 00:26:17,990 --> 00:26:19,390 That you're just going to listen to without 698 00:26:19,390 --> 00:26:21,550 her there. She's actually telling you, 699 00:26:21,590 --> 00:26:24,110 here's the thing, and here's why that thing 700 00:26:24,550 --> 00:26:26,150 is relatable for you. 701 00:26:27,030 --> 00:26:29,470 Carol Cox: Diane, let's talk about objections. 702 00:26:29,470 --> 00:26:31,790 And again, I know a lot of times when we're 703 00:26:31,790 --> 00:26:33,390 working our own presentations, when we're 704 00:26:33,390 --> 00:26:35,590 working with clients, I'll often say to them 705 00:26:35,590 --> 00:26:37,430 in our VIP days and I'll say, 706 00:26:37,430 --> 00:26:39,550 okay, so what do you think people in the 707 00:26:39,550 --> 00:26:41,590 audience are thinking to themselves right 708 00:26:41,590 --> 00:26:43,890 now? So because they'll say our clients will 709 00:26:43,890 --> 00:26:45,090 say something like, well, 710 00:26:45,210 --> 00:26:46,730 but what if they've already heard this 711 00:26:46,730 --> 00:26:49,290 before? What if what if they've they've tried 712 00:26:49,290 --> 00:26:50,970 this and they didn't work or whatever it 713 00:26:50,970 --> 00:26:52,170 happens to be? Yes. 714 00:26:52,210 --> 00:26:55,050 And so I say, well, then say that literally. 715 00:26:55,090 --> 00:26:57,010 Say that out loud. Say to your audience, 716 00:26:57,010 --> 00:26:59,570 well, you may have tried this before and, 717 00:26:59,610 --> 00:27:01,330 you know, show me, you know, show of hands. 718 00:27:01,330 --> 00:27:02,690 How many of you tried this and it didn't 719 00:27:02,690 --> 00:27:04,370 work? Okay. Well, let's we're going to try a 720 00:27:04,370 --> 00:27:06,810 different kind of approach to it or. 721 00:27:07,170 --> 00:27:10,570 Okay. So now you all may be thinking that x, 722 00:27:10,570 --> 00:27:13,290 y, z. So literally say out loud what you 723 00:27:13,290 --> 00:27:15,050 think the audience is saying in their head. 724 00:27:15,050 --> 00:27:16,970 So Diane, how does Taylor do this in her 725 00:27:16,970 --> 00:27:18,130 commencement address? 726 00:27:18,170 --> 00:27:19,970 Diane Diaz: Yeah, she you know, one of the things she 727 00:27:19,970 --> 00:27:22,570 does at the very beginning is she addresses 728 00:27:22,610 --> 00:27:25,130 the huge elephant in the room is that these 729 00:27:25,130 --> 00:27:28,970 graduates just went through going to college 730 00:27:28,970 --> 00:27:30,490 during a global pandemic. 731 00:27:30,490 --> 00:27:32,530 And so she's letting them know, 732 00:27:32,570 --> 00:27:34,210 like, yeah, it was weird. 733 00:27:34,290 --> 00:27:36,930 You, you, you know, I think because also 734 00:27:36,930 --> 00:27:39,090 because she's very up here with like she 735 00:27:39,090 --> 00:27:40,410 lives in a completely different world than 736 00:27:40,410 --> 00:27:42,270 us. So does she completely understand what it 737 00:27:42,270 --> 00:27:44,790 was like to go to college at all? 738 00:27:45,030 --> 00:27:46,830 Especially during a global pandemic? No, 739 00:27:46,830 --> 00:27:48,470 but she understands there was a global 740 00:27:48,470 --> 00:27:51,430 pandemic. You all had an experience that was 741 00:27:51,430 --> 00:27:53,430 atypical for college people. 742 00:27:53,750 --> 00:27:55,030 I get it right. 743 00:27:55,070 --> 00:27:56,670 It was a strange experience. 744 00:27:56,670 --> 00:27:58,390 And you probably you all made it through 745 00:27:58,390 --> 00:27:59,990 that. You dealt with that. But it was a 746 00:27:59,990 --> 00:28:02,230 thing. So she calls it out at the beginning. 747 00:28:02,270 --> 00:28:05,470 So I think that that sort of disarms the it 748 00:28:05,470 --> 00:28:07,710 actually shortens the distance between us and 749 00:28:07,710 --> 00:28:10,350 her. Right. Like, so that we don't feel like 750 00:28:10,390 --> 00:28:11,990 if she's not going to get this, like she not 751 00:28:11,990 --> 00:28:13,310 only did she not go to college, but there was 752 00:28:13,310 --> 00:28:15,270 a pandemic and I had to go to college. No, 753 00:28:15,270 --> 00:28:16,830 she's saying like, I get it, you went to 754 00:28:16,870 --> 00:28:18,110 college during a pandemic, 755 00:28:18,110 --> 00:28:20,470 right? And so she she just puts right out 756 00:28:20,470 --> 00:28:23,270 there. It is. It is an old sales technique. 757 00:28:23,270 --> 00:28:25,550 Right. To state the objections. 758 00:28:25,590 --> 00:28:29,110 Like, you know, I know this this XYZ product 759 00:28:29,110 --> 00:28:30,830 or service seems really expensive. 760 00:28:30,830 --> 00:28:32,670 And you're I'm sure your budget budgets are 761 00:28:32,670 --> 00:28:34,070 tight right now. Like I get it, 762 00:28:34,070 --> 00:28:36,110 but blah blah blah. 763 00:28:36,150 --> 00:28:38,310 Right. So that is what she does. 764 00:28:38,350 --> 00:28:40,840 She she sells them the idea of what she's 765 00:28:40,840 --> 00:28:42,720 going to talk about and says, listen, I know 766 00:28:42,800 --> 00:28:44,200 you went through a pandemic, 767 00:28:44,200 --> 00:28:47,560 but I'm going to share some hacks with you, 768 00:28:47,600 --> 00:28:50,240 right? So she I love that she just states it 769 00:28:50,240 --> 00:28:52,840 outright because we all they all know that. 770 00:28:52,960 --> 00:28:55,160 Carol Cox: Well, it would feel weird if she didn't 771 00:28:55,160 --> 00:28:57,560 address it because again, now in 2025, 772 00:28:57,600 --> 00:28:59,520 you wouldn't be addressing it because people 773 00:28:59,520 --> 00:29:01,280 are like, no, I don't want to talk about the 774 00:29:01,280 --> 00:29:04,120 pandemic. But in May of 2022, 775 00:29:04,240 --> 00:29:06,520 very much, it was still top of mind for 776 00:29:06,520 --> 00:29:08,480 everyone. And it was so central to their 777 00:29:08,480 --> 00:29:10,040 college experience. 778 00:29:10,040 --> 00:29:11,400 And if she hadn't addressed it, 779 00:29:11,400 --> 00:29:13,080 and if you were as a speaker, 780 00:29:13,120 --> 00:29:14,840 if there's something going on, 781 00:29:15,360 --> 00:29:18,120 you know, discernment plays a role here. 782 00:29:18,240 --> 00:29:20,120 But if you don't address something that is 783 00:29:20,120 --> 00:29:22,720 really like top of mind for the audience, 784 00:29:22,760 --> 00:29:24,960 it's going to feel like you literally took 785 00:29:24,960 --> 00:29:26,680 your speech off the shelf. 786 00:29:27,720 --> 00:29:29,800 Yes, Matt, it memorized. 787 00:29:29,840 --> 00:29:30,640 Diane Diaz: And yeah. 788 00:29:30,680 --> 00:29:32,360 Carol Cox: Right click play on yourself. 789 00:29:32,400 --> 00:29:35,120 Yes. And you just said the whole thing and it 790 00:29:35,120 --> 00:29:39,160 feels inauthentic and genuine. 791 00:29:39,240 --> 00:29:40,460 Yeah. When that happens. 792 00:29:40,460 --> 00:29:43,100 Diane Diaz: I think she is probably one of the best 793 00:29:43,100 --> 00:29:47,860 people at addressing timely things that are 794 00:29:47,860 --> 00:29:50,100 going on with her audience, 795 00:29:50,100 --> 00:29:52,980 because she and she's not a person who's out 796 00:29:52,980 --> 00:29:54,700 there. She doesn't do a lot of interviews. 797 00:29:54,700 --> 00:29:56,620 She doesn't. She's not on social media. 798 00:29:56,660 --> 00:29:58,660 She she, of course, has social media, social 799 00:29:58,660 --> 00:30:00,900 media presence, but she's not on there. 800 00:30:01,260 --> 00:30:05,020 And so when she addresses something, 801 00:30:05,020 --> 00:30:07,780 she does address instances like she there was 802 00:30:07,780 --> 00:30:10,020 I think her concerts in Vienna had to be 803 00:30:10,060 --> 00:30:12,340 cancelled because there was some sort of a, 804 00:30:12,900 --> 00:30:14,500 um, bomb threat or something. 805 00:30:14,500 --> 00:30:16,380 So they had to cancel all the shows. 806 00:30:16,580 --> 00:30:19,740 Now she of course she has to address that, 807 00:30:19,740 --> 00:30:21,820 but it is. So, um, of course she has a team 808 00:30:21,820 --> 00:30:24,220 helping her with this, but I think she is the 809 00:30:24,220 --> 00:30:26,580 leader of that message. 810 00:30:26,580 --> 00:30:28,740 And it's. You can tell when the message comes 811 00:30:28,740 --> 00:30:31,180 out that it's very Taylor Swift, 812 00:30:31,220 --> 00:30:32,700 right? It's full of caring. 813 00:30:32,700 --> 00:30:34,420 And so I'm sure when she's crafting this 814 00:30:34,420 --> 00:30:36,060 speech, she's aware, like, 815 00:30:36,060 --> 00:30:38,780 what have these young people been through? 816 00:30:38,980 --> 00:30:40,400 Right. Like, what have they been through? 817 00:30:40,400 --> 00:30:42,400 What have they been dealing with? That I need 818 00:30:42,400 --> 00:30:45,880 to just make sure I say like, 819 00:30:45,920 --> 00:30:46,960 yeah, I get it. 820 00:30:47,000 --> 00:30:48,320 You've gone through this and this and this, 821 00:30:48,320 --> 00:30:50,480 right? So I think she's very good at that. 822 00:30:50,480 --> 00:30:51,800 Very good at that. 823 00:30:51,840 --> 00:30:53,640 Carol Cox: I am sure she wrote this speech. 824 00:30:53,640 --> 00:30:56,280 She probably had her mom or someone kind of, 825 00:30:56,360 --> 00:30:57,960 you know, just like she does with anything, 826 00:30:58,000 --> 00:31:00,320 probably get some, some feedback on it to 827 00:31:00,320 --> 00:31:02,160 tighten it up and to make it better. 828 00:31:02,160 --> 00:31:03,920 But as a writer, I'm sure. 829 00:31:03,920 --> 00:31:04,440 Diane Diaz: Oh my God. 830 00:31:04,560 --> 00:31:04,680 Carol Cox: I'm. 831 00:31:04,680 --> 00:31:06,160 Diane Diaz: Sure she wrote it. Yeah. 832 00:31:06,200 --> 00:31:07,560 Carol Cox: And you can tell. All right. 833 00:31:07,600 --> 00:31:10,640 So so then that was so kind of number two, 834 00:31:10,640 --> 00:31:12,560 knowing your audience and then bridging the 835 00:31:12,560 --> 00:31:14,480 personal story to universal themes is number 836 00:31:14,480 --> 00:31:16,520 three. But they're very much closely 837 00:31:16,520 --> 00:31:18,600 connected together. So let me play another 838 00:31:18,600 --> 00:31:21,600 clip. And this is getting towards maybe like 839 00:31:21,640 --> 00:31:24,640 a little over halfway through her talk where 840 00:31:24,640 --> 00:31:27,680 she talks about perfectionism and now 841 00:31:27,680 --> 00:31:30,200 perfectionism. Perfectionism is really the 842 00:31:30,200 --> 00:31:33,520 core of this speech that she wants the 843 00:31:33,520 --> 00:31:37,240 college grads to learn from her own struggles 844 00:31:37,240 --> 00:31:39,620 with Perfectionism and being this young 845 00:31:39,660 --> 00:31:41,620 female role model, especially in those like 846 00:31:41,660 --> 00:31:45,020 mid 2000 to late 2000 era when like the 847 00:31:45,020 --> 00:31:47,540 tabloids and the TMZ websites were just 848 00:31:47,540 --> 00:31:50,700 brutal, especially when it came to younger 849 00:31:50,700 --> 00:31:53,220 women, celebrities and the public eye. 850 00:31:53,220 --> 00:31:55,620 And about this idea of of it's okay to make 851 00:31:55,620 --> 00:31:57,620 mistakes. It's okay to be vulnerable. 852 00:31:57,660 --> 00:31:59,340 Like things are going to happen. You're not 853 00:31:59,340 --> 00:32:01,460 going to be perfect and to learn from it. 854 00:32:01,460 --> 00:32:04,260 So let me play a couple of clips from that. 855 00:32:04,660 --> 00:32:08,340 Taylor Swift: See, I was a teenager at a time when our 856 00:32:08,340 --> 00:32:11,220 society was absolutely obsessed with the idea 857 00:32:11,380 --> 00:32:15,940 of having perfect young female role models. 858 00:32:17,060 --> 00:32:18,180 Speaker4: It felt like. 859 00:32:18,300 --> 00:32:22,340 Taylor Swift: Every interview I did included slight barbs 860 00:32:22,340 --> 00:32:25,820 by the interviewer about me one day running 861 00:32:25,820 --> 00:32:28,780 off the rails, and that meant a different 862 00:32:29,100 --> 00:32:32,060 thing to every person who said it to me. 863 00:32:32,060 --> 00:32:34,940 So I became a young adult while being fed the 864 00:32:34,940 --> 00:32:39,000 message that if I didn't make any mistakes. 865 00:32:39,680 --> 00:32:43,600 All the children of America would grow up to 866 00:32:43,640 --> 00:32:45,880 be perfect angels. 867 00:32:47,560 --> 00:32:49,440 However, if I did slip up, 868 00:32:50,000 --> 00:32:52,520 the entire earth would fall off its axis and 869 00:32:52,520 --> 00:32:53,840 it would be entirely my fault. 870 00:32:53,840 --> 00:32:56,400 And I would go to pop star jail forever and 871 00:32:56,400 --> 00:32:56,960 ever. 872 00:32:58,840 --> 00:33:00,480 Carol Cox: All right, let me jump ahead. So she kind of 873 00:33:00,520 --> 00:33:02,520 tees up this idea of feeling this, 874 00:33:02,520 --> 00:33:05,240 this very heavy weight and burden of being 875 00:33:05,240 --> 00:33:06,840 perfect so that, you know, 876 00:33:06,880 --> 00:33:08,600 not only for like the children of the world, 877 00:33:08,600 --> 00:33:10,040 not that, but for her career. 878 00:33:10,080 --> 00:33:12,640 Like, let's be real like she. And again, 879 00:33:12,680 --> 00:33:15,040 the, the press and the industry are, 880 00:33:15,040 --> 00:33:17,000 you know, are very hard, especially on young 881 00:33:17,000 --> 00:33:19,440 women. So she wanted to make sure she had a 882 00:33:19,440 --> 00:33:21,400 thriving career. So let me jump ahead a 883 00:33:21,400 --> 00:33:24,040 little bit here to how she kind of bridges 884 00:33:24,040 --> 00:33:25,920 this idea of her own personal story of 885 00:33:25,920 --> 00:33:27,000 perfectionism. 886 00:33:28,200 --> 00:33:30,760 Taylor Swift: I know the pressure of living your life 887 00:33:30,760 --> 00:33:33,120 through the lens of perfectionism, 888 00:33:34,000 --> 00:33:36,640 and I know that I'm talking to a group of 889 00:33:36,740 --> 00:33:39,260 perfectionists because you are here today 890 00:33:39,420 --> 00:33:41,420 graduating from NYU. 891 00:33:47,260 --> 00:33:51,620 So this might be hard for you to hear in your 892 00:33:51,620 --> 00:33:56,540 life. You will inevitably misspeak. 893 00:33:56,780 --> 00:34:00,740 Trust the wrong person under react, 894 00:34:00,940 --> 00:34:03,860 overreact, hurt the people who didn't deserve 895 00:34:03,860 --> 00:34:05,780 it. Overthink. 896 00:34:06,020 --> 00:34:07,340 Not think at all. 897 00:34:07,820 --> 00:34:09,260 Self-sabotage. 898 00:34:09,700 --> 00:34:12,860 Create a reality where only your experience 899 00:34:12,860 --> 00:34:16,140 exists. Ruin perfectly good moments for 900 00:34:16,140 --> 00:34:17,460 yourself and others. 901 00:34:17,500 --> 00:34:19,100 Deny any wrongdoing. 902 00:34:19,260 --> 00:34:21,260 Not take the steps to make it right. 903 00:34:21,300 --> 00:34:22,820 Feel very guilty. 904 00:34:22,980 --> 00:34:24,540 Let the guilt eat at you. 905 00:34:24,660 --> 00:34:26,020 Hit rock bottom. 906 00:34:26,060 --> 00:34:28,180 Finally address the pain you caused. 907 00:34:28,220 --> 00:34:30,180 Try to do better next time. 908 00:34:30,260 --> 00:34:31,860 Rinse, repeat. 909 00:34:36,720 --> 00:34:38,720 Carol Cox: All right. So super relatable, 910 00:34:38,760 --> 00:34:38,960 right? 911 00:34:39,000 --> 00:34:39,640 Diane Diaz: I feel like. 912 00:34:40,320 --> 00:34:41,360 Carol Cox: She hit the mall that we, 913 00:34:41,360 --> 00:34:42,720 everyone in the audience has had. 914 00:34:42,760 --> 00:34:43,880 Diane Diaz: We've all been on that train. 915 00:34:44,120 --> 00:34:46,960 Carol Cox: All of that. Right? Yeah. 916 00:34:47,200 --> 00:34:48,960 So again, like taking that personal 917 00:34:48,960 --> 00:34:51,400 experience that she had because most people 918 00:34:51,400 --> 00:34:53,040 in that audience and certainly us, like we 919 00:34:53,040 --> 00:34:55,800 weren't teenagers in the public eye like she 920 00:34:55,800 --> 00:34:57,360 was when she was a teenager. 921 00:34:57,360 --> 00:35:00,640 But we've all had those experiences of 922 00:35:00,640 --> 00:35:02,640 perfectionism, wanting perfectionism, 923 00:35:02,640 --> 00:35:04,320 and then the mistakes that happen. 924 00:35:04,440 --> 00:35:05,920 Diane Diaz: Yeah, I love that. She how? 925 00:35:05,920 --> 00:35:07,040 It's like, well, you know, 926 00:35:07,240 --> 00:35:08,880 here she is, this big famous person. 927 00:35:08,880 --> 00:35:10,480 She's been through it, but she's also letting 928 00:35:10,480 --> 00:35:12,480 everybody and they all know we've all been 929 00:35:12,480 --> 00:35:14,000 through that. But she's letting them know 930 00:35:14,080 --> 00:35:15,960 everybody's going through. This is just it's 931 00:35:15,960 --> 00:35:18,000 not abnormal. This is going and it's going to 932 00:35:18,040 --> 00:35:20,400 happen again because that's life. 933 00:35:21,080 --> 00:35:23,520 Carol Cox: Yeah. So for as you're working on your own 934 00:35:23,520 --> 00:35:24,920 presentations and talks, 935 00:35:24,960 --> 00:35:27,800 think about for your own personal stories and 936 00:35:27,800 --> 00:35:30,440 you should include personal stories in your 937 00:35:30,440 --> 00:35:32,040 talks, even if you are doing a, 938 00:35:32,040 --> 00:35:33,760 you know, a quote unquote business topic or 939 00:35:33,760 --> 00:35:35,480 it's a business audience, 940 00:35:35,580 --> 00:35:37,420 personal stories as you've seen here. 941 00:35:37,460 --> 00:35:40,420 Connect you with your audience in a deeper 942 00:35:40,420 --> 00:35:42,580 way. They let the audience know that they're 943 00:35:42,580 --> 00:35:45,060 not alone, that you validate and empathize 944 00:35:45,060 --> 00:35:47,620 the experience that they're having as well, 945 00:35:47,620 --> 00:35:49,020 that you're not putting yourself on a 946 00:35:49,020 --> 00:35:51,540 pedestal. So you may have be a few steps 947 00:35:51,540 --> 00:35:53,860 ahead of them as far as in life or in the 948 00:35:53,860 --> 00:35:55,860 stage that you're in and your business or 949 00:35:55,860 --> 00:35:58,220 career, but you're there to kind of take them 950 00:35:58,220 --> 00:36:00,460 along the journey as well. 951 00:36:00,580 --> 00:36:03,020 And so think about for as you're working on 952 00:36:03,020 --> 00:36:05,900 your talks, is how can you use 953 00:36:05,900 --> 00:36:08,980 self-deprecating humor in an appropriate way, 954 00:36:08,980 --> 00:36:11,140 but in a way that that brings your audience 955 00:36:11,140 --> 00:36:13,500 in? How can you let the audience know that 956 00:36:13,500 --> 00:36:15,260 you understand where they're at, 957 00:36:15,260 --> 00:36:17,820 their goals, their aspirations? 958 00:36:17,860 --> 00:36:20,740 Also any challenges that they're faced with 959 00:36:20,740 --> 00:36:22,820 right now and then bridge those personal 960 00:36:22,820 --> 00:36:27,620 stories to the universal by shifting from me 961 00:36:27,620 --> 00:36:29,900 to you. So just a lot of times it's just 962 00:36:29,900 --> 00:36:32,660 shifting. The language can be done really 963 00:36:32,660 --> 00:36:35,760 easily. And so we hope that you've enjoyed 964 00:36:35,760 --> 00:36:38,640 this first reaction video that we have done. 965 00:36:38,640 --> 00:36:39,800 Let us know in the comments. 966 00:36:39,800 --> 00:36:41,240 If you like us to do more, 967 00:36:41,240 --> 00:36:43,240 we have more ideas planned. 968 00:36:43,240 --> 00:36:45,360 We'd love to know what you thought about it, 969 00:36:45,400 --> 00:36:47,320 what else you would like for us to do? 970 00:36:47,640 --> 00:36:49,520 Are there any speeches in particular that you 971 00:36:49,520 --> 00:36:51,800 have in mind that you would like to know? 972 00:36:51,960 --> 00:36:53,000 Yeah, let us know. 973 00:36:53,560 --> 00:36:55,840 It could be someone famous or it doesn't have 974 00:36:55,840 --> 00:36:56,920 to be anyone famous. 975 00:36:56,960 --> 00:36:58,600 It could just be one that you thought was 976 00:36:58,600 --> 00:37:01,920 well done. And then we could pick out why it 977 00:37:01,920 --> 00:37:03,320 was so well done. 978 00:37:04,000 --> 00:37:06,320 So drop your thoughts in the comments and 979 00:37:06,320 --> 00:37:08,400 again, make sure to hit subscribe here on the 980 00:37:08,400 --> 00:37:10,560 YouTube channel so that you don't miss a 981 00:37:10,560 --> 00:37:13,040 future episodes. And make sure to follow the 982 00:37:13,040 --> 00:37:14,720 Speaking Your Brand podcast. 983 00:37:14,720 --> 00:37:16,000 And of course, if you would like to learn 984 00:37:16,000 --> 00:37:17,680 more about what we do here. Speaking your 985 00:37:17,680 --> 00:37:19,800 brand, go to speaking your brand. 986 00:37:19,840 --> 00:37:22,360 Dot com. Diane, thank you so much for joining 987 00:37:22,400 --> 00:37:23,040 today. 988 00:37:23,080 --> 00:37:24,760 Diane Diaz: Yes, of course it was fun. I love Taylor 989 00:37:24,760 --> 00:37:27,040 Swift. So my pleasure it was. 990 00:37:27,080 --> 00:37:28,640 Carol Cox: And thanks everyone for watching. 991 00:37:28,640 --> 00:37:30,600 Until next time. We'll see you then.