Taking a Stand Against the Old Ways of Working with Victoria Chin, Group Product Marketing Lead at Asana

On average, the typical enterprise worker switches between 10 tools 25 times a day. That’s 250 switches per day! As the world went remote, the leaders at Asana said enough with the chaos. Whether it’s at the organizational, team, or individual level, their tool now lets you collaborate and track your work all on one integrated platform. Today, Victoria is here to break down how their 3 pillar model has helped them beat out the competition and how they use their own product to stay on track.

Show Notes

Connect with Victoria on LinkedIn.
Join Victoria on Sharebird. 

What is Taking a Stand: Point of View Marketing?

Hosted by Peep Laja, Founder of CXL and CEO of Wynter, this series will cover how B2B tech companies like Gong, Asana, and Figma are using their point of view to stand out across their various channels and win market share. Tune in each Wednesday to hear how your company can take this new approach to differentiating in the crowded Saas space.