The Luxury Item with Scott Kerr

Laurence Lim Dally, Founder and Managing Director, Cherry Blossoms Intercultural Branding talks with Scott Kerr about what it means to be feminine in China today and what luxury marketers can do to resonate with the new generation of Chinese women. Lim Dally discusses how she launched her agency to help brands to improve their cultural intelligence, how Chinese femininities are evolving, the cultural gap between China and the West, and the emerging "loneliness economy" as well as other important microtrends in China that luxury marketers should be aware of. Plus: How Western luxury brands should approach their messaging during Chinese New Year

Featuring:
Laurence Lim Dally, Founder & Managing Director, Cherry Blossoms Intercultural Branding

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com

What is The Luxury Item with Scott Kerr?

Host Scott Kerr gives you the in-depth, unfiltered interviews with leaders of the world's most influential luxury brands. Kerr chats with the biggest names in the luxury business, from CEOs and C-suite executives to creative directors and fashion designers, about the forces redefining the sector: from customer expectations and brand relevance to new approaches in creativity, operations, AI and growth strategy.

Want to get in touch? Email us, scott@silvertoneconsulting.com