Redemptive Marketing Podcast

Summary

In this conversation, Brandon and Parker discuss the use of AI at Snapmarket and the concept of redemptive AI. They explore the principles outlined in Praxis' redemptive thesis for AI and how Snapmarket aligns with those principles. They emphasize the importance of human agency and expertise in using AI tools effectively. They also discuss the benefits and risks of AI, including its potential to make the digital space more human and the concerns around deep fakes and misinformation. Overall, they highlight the need to approach AI with caution and consider its impact on society.

Keywords

AI, redemptive AI, human agency, human expertise, organic first approach, content creation, technology, benefits, risks

Takeaways

  • AI can be used in a redemptive way to repair and redeem rather than exploit and harm.
  • Human agency and expertise are crucial in using AI tools effectively.
  • An organic first approach to content creation, starting with human input, is important for quality and relevance.
  • AI can make the digital space more human by automating tasks that are harmful or inhumane for humans.
  • There are both benefits and risks associated with AI, and it is important to approach it with caution and consider its impact on society.

Chapters

00:00Introduction: AI at Snapmarket

03:20An Organic First Approach to Content Creation

06:03The Power of Podcasts in Content Marketing

07:25The Role of Human Agency and Expertise

08:10AI: Making the Digital Space More Human

13:40Balancing the Benefits and Risks of AI

Creators and Guests

Host
Brandon Giella
Co-founder of Snapmarket
Host
Parker Smith
Co-founder of Snapmarket

What is Redemptive Marketing Podcast?

Marketing can be more than merely capitalizing on fear, uncertainty, and doubt, the holy trinity of the marketing profession. It can be more than manipulation, hyperbole, and cringeworthy self-promotion. It can be more than a dashboard of leads and clicks. We believe that faith is ultimately more powerful than fear. Yes, you can be bold and even provocative. We encourage that. Yet we believe, these days, that it’s provocative to choose hope instead of giving into doom-scrolling and fear-mongering. We call this Redemptive Marketing.

Learn more at Snapmarket.co/philosophy