In this special recap episode of Deep: The Health Marketing Podcast, host Jen Werther is joined by DeepIntent’s Carrie Craigmyle, SVP of Customer Success, and Jen Loga, VP of Client Analytics, to revisit some of the conversations and ideas that defined Season 2.
Together, they reflect on what healthcare marketers can learn from the season’s guests, from the growing role of AI and the shift toward outcomes-based measurement to the importance of understanding the full patient journey. They also explore why the human element remains essential as technology advances, including the power of patient stories, the importance of health equity, and the opportunity to help patients become more informed advocates for their own care.
Plus, Carrie and Jen weigh in on what’s next for healthcare marketing, the industry buzzwords they expect to hear more of, their biggest workplace pet peeves, and which Season 2 guest they think could win Survivor.
In this episode:
- Why healthcare marketers should consider the patients and caregivers their data may not capture
- How AI can help teams spend less time on manual work and more time on strategic thinking
- Why marketers are increasingly looking beyond clicks and impressions toward real-world outcomes
- How better patient understanding can inform smarter communication and media strategies
- The potential for AI to give patients greater access to information and support self-advocacy
- Why human stories remain one of healthcare marketing’s most powerful tools
- What Carrie, Jen, and Jen expect to see next as healthcare marketing continues to evolve
What is Deep: The Health Marketing Podcast?
Deep: The Health Marketing Podcast explores how marketing improves patient health, through conversations with the people making it happen. Healthcare marketing leader John Mangano talks candidly with experts in pharma, advertising, and tech, diving into the strategies, innovations, and insights driving the industry's future.